How Do You Create Gated Content that Generates Leads?
With a little strategic planning, you can create gated content that will generate new leads for your business. Here’s how it’s done.
Punctuation Cheat Sheet: When to Use Commas, Colons, Question Marks, and More
Punctuation makes reading easy and enjoyable. Make sure you are correctly using it so your readers can clearly understand the message you intend.
The 8 Parts of Speech Everyone Needs to Know
How well do you know your parts of speech? Consider this your parts of speech cheat sheet.
How Using FANBOYS Adds Flow to Your Writing
FANBOYS is a mnemonic device to help you remember the seven coordinating conjunctions.
What Is a Marketing Funnel?
Content marketing is driving marketing funnels every day. Use your content to bring in new leads, qualify them, and close them!
What Is Customer Acquisition Cost?
Businesses have always needed to know their customer acquisition cost so they could make sure they’re not spending too much money to win a new customer.
What Is a Response Rate?
What is a response rate? A response rate is the percentage of valid responses you get from a given campaign. Learn how to find out how to improve your response rate.
What Is Cost Per Impression?
Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense.
What Is Brand Loyalty?
Cultivating brand loyalty is all about giving your customers a reason to return to your business instead of sampling your competitors.
What Is Benchmarking?
With true benchmarking, you aren’t just comparing metrics to establish a standard — you’re comparing the processes behind the measurements to continually improve performance.