Google Search Results Explained: In-Depth Articles

If you’re interested in ranking for in-depth articles on Google, here’s what you should understand about the feature’s current form and how it got there.
Google Search Results Explained: Top Google Ads

Whether you’re talking about real estate or Google ad placement, it’s all about location, location, location. Top Google Ads can help you get more clicks if you can secure your spot at the top of search engine results.
Google Search Results Explained: Bottom Google Ads

Upset because your Google ad shows up at the bottom of the page instead of at the top? It might actually be a good thing. Bottom ads blend better with organic results and can entice people who still haven’t found an answer to their problem.
Google Search Results Explained: Answer Box

When Google’s answer box features your website, it encourages people to click through to your website to learn more. Learn how to optimize your content to snag this SERP feature.
Google Search Results Explained: Maps and Pins

If your business isn’t a top result on Google Maps, does it even exist? Learn how to take advantage of this free marketing opportunity and watch your business skyrocket.
Google Search Results Explained: Image Results

Outranking your competitors in organic search and paying for ads aren’t your only paths to the first Google SERP. Getting your content into an image results feature can get you there too!
Google Search Results Explained: Featured Snippets

Featured snippets are a way for Google to answer users’ searches as quickly and efficiently as possible. Learn more about this traffic-driving SERP feature.
Google Search Results Explained: Image Mega Block

What is a Google image mega block and how can it help your brand get more traffic? Learn about this underused yet beneficial SERP feature.
Passive vs. Active Voice: Why the Difference Matters

Make your writing better, stronger, and clearer by writing in the active voice and saving passive voice for when it counts.
Overcoming Writer’s Block Is Easy With These 5 Tips

There are ways to get your creative juices flowing if you find yourself with writer’s block. Here are five tips for overcoming writer’s block that’ll jumpstart your inspiration.