Get Ahead of the Curve: How to Prep Your Content Operations for 2023

If you’re like most marketing executives, you’ve started to think about 2023. Specifically, what your content strategy and content operations that support it will look like. One of the most important aspects of a successful content strategy is having a solid content operations process in place. A smooth content production process will save you and […]

How Much Information Should Your Lead Forms Collect?

How Much Information Should Your Lead Forms Collect?

Learn how to balance your need for customer information against your lead’s reluctance to share their data. Create lead generation forms with a high submission rate that collect the information you need most.