Author: Cassie LaJeunesse

Cassie LaJeunesse is doing everything in her power to prove wrong the people who scoffed at her English degree. A former college newspaper editor, she now writes and edits content for a regional magazine. She also finds time to freelance for her alma mater and other publications, writing and editing in a variety of styles and subjects. Now that she has completed her degree, she uses her free time to read as much as possible, sing in a choir, and hang out with her cat, Gilbert.

Let’s Eat Grandma: The Rule of Commas

Commas are often misused — but it doesn’t have to be this way. Learn how to use commas to add clarity to your writing, marketing materials, and more.

How to Use Pronouns With an Inclusive Mindset

Can “they” be a singular pronoun? Learn how you can make your everyday language more inclusive with pronouns.

Can You Sell Confidence? Concrete vs. Abstract Nouns in Marketing

There are two categories of nouns: concrete and abstract. A concrete noun can be identified by one of the five senses (hearing, sight, smell, taste, touch). An abstract noun cannot.

Color or Colour? American vs. British English Writing Styles

Through the centuries, our language diverged, leaving us with a few significant differences in spelling between British and American writing styles.

When Active Voice Crushes Passive Voice in Marketing

If you’re writing content for marketing, you want the content to be readable and compelling. Using a passive marketing voice will create passive consumers.

Swim, Swam, Swum: A Primer on Verb Tenses

The correct usage of verb tenses is an integral part of any sentence or writing structure, and it’s important to understand how they work.

When and How to Use Subordinating Conjunctions in Your Writing

Subordinating conjunction, what’s your function? Learn about the different roles of subordinating conjunctions and how they work within sentences.

Fewer vs. Less: Why It Depends on What You’re Counting

These handy rules might help you spend LESS time stressing about your writing and make FEWER mistakes… at least if the source of your stress is the distinction between “less” and “fewer.”

Farther vs. Further: Why It Depends on the Places You Will Go

Who ran farther? Which project needs further work? If you’re confused about the difference between further and farther, take heart — so are grammar experts everywhere.

Ensure, Insure, and Assure: Clearing up a Classic Triple Mix-Up

To avoid future mix-ups of ensure, insure, and assure, take a look at the nuances that make us double- and triple-check these three words.