Many content teams publish, promote, and move on. But older posts are often your most underutilized assets — they’re already indexed, ranking, and likely have backlinks. All they need is a boost.
The good news? You don’t need time-consuming or expensive campaigns to breathe new life into old content. WordPress plugins let you automate SEO tweaks, reestablish internal links, and push refreshed posts back into circulation.
And in the age of AI-powered search and zero-click answers, refreshing content isn’t just smart. It’s strategic. A solid update can revive traffic and improve your chances of getting cited by large language models like ChatGPT, Claude, and more.
In this roundup, we handpicked six popular WordPress plugins based on the following criteria: at least four stars, 500+ reviews, and updates within the past six months.
Let’s get to it.
Note: Prices may vary based on current promotions.
1. EWWW Image Optimizer — Best for Bulk Optimizing Images to Speed Up Page Load Time
Rating: 4.8/5 on WordPress.org with 1,600+ reviews
EWWW Image Optimizer is a popular WordPress plugin designed to compress and convert images across your site to help improve load speeds and SEO. It includes a generous free tier with unlimited local compression and no file size limits.
Choose between on-server and cloud optimization depending on your needs. The plugin also supports next-gen formats like WebP and AVIF, and its paid tiers include a built-in CDN for automatic resizing and delivery.
Top features:
- Compression for all major image formats (JPG, PNG, SVG, WebP, AVIF, even PDFs) to speed up your site
- Site-wide image optimization (media library, theme images, plugin folders, etc.)
- Automatic compression and conversion of new uploads
- CDN support for faster load times with lazy loading, smart image scaling, and caching
- Automatic WebP and AVIF conversion to modern formats for improved performance across browsers
- Scheduled optimization and folder-based targeting
- 30-day backup storage for original files
Pros:
- Free version includes unlimited local compression with no file size limits
- Works across nearly all WordPress themes and plugins
- Offers both on-server and cloud-based optimization options
Cons:
- Advanced features like faster image delivery and premium compression require a paid plan
- CDN integration requires a separate setup and may involve additional caching configuration
Pricing: (as of July 2025)
- Standard ($8/month): Unlimited sites, 25,000 API credits, 50 GB CDN bandwidth
- Growth ($16/month): More bandwidth (200 GB), 50,000 API credits, 10 critical CSS sites
- Infinite ($32/month): Highest limits with 400 GB bandwidth, 100,000 API credits, 25 critical CSS sites
2. All in One SEO (AIOSEO) — Best for Optimizing New and Existing Content
Rating: 4.7/5 on WordPress.org with 4,300+ reviews
For those looking for the best SEO plugin for WordPress, All in One SEO is one of the most established and widely trusted options. Over 3 million people use it to optimize their content and improve their search rankings, regardless of technical background or experience.
Start with the free version on WordPress.org or upgrade to a paid tier for advanced SEO tools, AI-generated metadata, and automation for schema, redirects, and link suggestions.
Top features:
- Guided SEO setup wizard and content analysis to fine-tune titles, meta descriptions, and keywords
- AI-generated SEO titles, meta descriptions, FAQs, and key points
- Smart schema markup, internal linking automation, and author E-E-A-T support
- XML, video, news, RSS, and HTML sitemaps
- Redirect manager, 404 error tracking, local SEO tools, and SEO revision tracking
- Integrations with Google Search Console, Semrush, IndexNow, and more
Pros:
- Feature-rich toolkit suitable for both beginners and experienced marketers
- Supports content audits, LLM visibility (via llms.txt), and competitor SEO analysis
- Works seamlessly with major page builders (Elementor, Divi, WPBakery, etc.)
Cons:
- AI features and advanced tools may require higher-tier plans
- Pricing scales based on number of sites and feature access
Pricing: (as of July 2025)
- Basic: $49.60/year for one site
- Plus: $99.60/year for three sites
- Pro: $199.60/year for 10 sites
- Elite: $299.60/year for 100 sites
Note: AI tools are available via a credit system, not strictly by plan tier.
3. OptinMonster — Best for Converting Traffic into Subscribers, Leads, and Sales
Rating: 4.3/5 on WordPress.org with 700+ reviews
OptinMonster is a premium lead generation platform that integrates with WordPress via a plugin. It offers powerful tools for growing email lists, reducing cart abandonment, and increasing conversions using popups, floating bars, slide-ins, and behavior-based targeting.
Although it operates as a standalone SaaS platform, it connects seamlessly to your WordPress site through its plugin interface and dashboard.
Top features:
- Drag-and-drop popup builder with templates for popups, floating bars, slide-ins, fullscreens, and gamified forms
- Smart popups and on-site messages triggered by visitor behavior (like scrolling or leaving the page) to boost engagement and conversions
- A/B testing to see which messages, designs, or offers perform best
- Countdown timers to create urgency and drive faster action
- Gated content tools (like content locking) to collect email addresses
- Mobile-friendly popups designed to convert visitors without interrupting the user experience
- Integration with all major email platforms, CRMs, and form builders
- Smart analytics and conversion tracking that work around caching limitations
Pros:
- Advanced targeting and personalization based on page views, device, location, behavior, and referral source
- Reliable A/B testing and analytics infrastructure
- Huge library of campaign templates and mobile-ready designs
Cons:
- Paid SaaS model with higher monthly costs than many WordPress-native alternatives
- Some advanced features may require onboarding time for new users
Pricing: (as of July 2025)
- Basic: $84/year (normally $210) for one site, 2,500 monthly pageviews
- Plus: $228/year (normally $570) for two sites, 10,000 pageviews
- Pro: $348/year (normally $870) for three sites, 25,000 pageviews
- Growth: $588/year (normally $1,470) for five sites, 100,000 pageviews
4. Rank Math — Best for AI-Powered SEO Insights That Simplify Optimization
Rating: 4.9/5 from 7,000+ reviews on WordPress.org
Rank Math is a high-performance SEO plugin built natively for WordPress. Even on the free plan, it includes features like schema markup, redirection management, and detailed on-page analysis — features that many other plugins reserve for paid versions.
The premium tiers add advanced SEO automation, schema markup, keyword tracking, and client reporting.
Top features:
- Content AI assistant that suggests keywords, FAQs, and links as you write
- Built-in schema builder to help your pages show rich results in Google, no coding needed
- Internal linking suggestions to improve site structure and keep readers engaged
- Smart redirection manager to fix broken links and keep SEO value intact
- Easy integration with Google Search Console, Google Analytics, and popular page builders like Elementor and Divi
- One-click migration from Yoast, AIOSEO, SEOPress, and more — no manual cleanup required
Pros:
- Built-in tools for redirection, schema, and on-page SEO, even in the free version
- Clean, fast-loading interface with modular controls, so you can disable what you don’t need and keep your dashboard uncluttered
- Detailed SEO reports that highlight keyword usage, content readability, internal linking, and more
- One-click redirection to fix broken links, maintain ranking, and manage site changes
- Built-in keyword tracking to monitor how your pages rank for target terms, right from your WordPress dashboard
Cons:
- Frequent updates keep the plugin current, but may feel disruptive for users who prefer a more “set it and forget it” setup
- Agency-scale reporting, schema automation, and advanced analytics are only available in paid tiers
Pricing:
- Pro ($6.99/month): Unlimited personal websites, track up to 500 keywords
- Business ($20.99/month): Up to 100 client websites, track up to 10,000 keywords
- Agency ($49.99/month): Up to 500 client websites, track up to 50,000 keywords
5. Internal Link Juicer — Best for Automating Internal Linking on Content-Heavy Sites
Rating: 4.7/5 on WordPress.org (500+ reviews)
Internal Link Juicer is a WordPress plugin focused on automating internal links using smart keyword targeting. The free version offers powerful core features, while the premium versions unlock advanced automation, taxonomy support, and external linking.
This plugin is especially useful for content-heavy sites aiming to improve internal structure and user navigation without manual effort.
Top features:
- Smart internal linking based on keywords, with custom anchor text options
- Linking limits that let you control how many links appear per page, per keyword, or per destination
- Topic-based linking structure (also called siloing) to group related content, with rules for what to include or skip
- Live link tracking with filters you can use right from the dashboard
- Extra features on paid plans, like category linking, advanced custom fields support, manual link edits, user permissions, and external link options
Pros:
- Automatic internal linking that saves time and helps users (and Google) find related content faster
- Free version with essential features like keyword-based linking and blacklist controls
- Built-in link tracking that shows which terms are linked, how often, and where they appear—no extra tools needed
Cons:
- Manual link exclusions, category/tag linking, and bulk keyword imports only available in paid plans
- May take time to fine-tune for large sites with complex structures
Pricing: (as of July 2025)
- Free version: Limited features for one site
- One site: $69.99/year
- Five sites: $149.99/year
- 10 sites: $189.99/year
- Unlimited site licenses: $1,299.00/year
6. Sassy Social Share — Best for Boosting the Shareability of Content Across Major Social Platforms
Rating: 4.8/5 on WordPress.org with 500+ reviews
Sassy Social Share is a fast, easy-to-use WordPress social media plugin that lets you add responsive social sharing buttons to your content. Designed for speed and flexibility, it offers plenty of customization options for icon shape, placement, and behavior.
Top features:
- Support for 100+ social networks and bookmarking networks
- Customizable floating and inline share buttons
- GDPR-compliant with no user tracking by default
- Works with popular WordPress tools like Gutenberg, AMP, BuddyPress, and bbPress
- Optional share counts and built-in URL shortener
- Shortcodes and widgets for flexible button placement
Pros:
- Easy setup and seamless compatibility with common tools like page builders, forums, and membership plugins
- Lightweight design that won’t slow down your site, even with share counts and floating buttons enabled
- Mobile-friendly layout with responsive icons that look good on any screen size
- Regular updates and helpful support from an active development team
Cons:
- Lacks built-in analytics or A/B testing
- Some styling and advanced control options may require custom coding or add-ons
Pricing: (as of July 2025)
Free to use on any WordPress-based site, including BuddyPress and bbPress.
Turn Yesterday’s Content into Today’s Results
Your existing content shouldn’t be gathering dust. With the right plugins, it can bring in more clicks and conversions, and help you stay visible in traditional and AI search.
Not sure where to start with older content? ClearVoice can help you audit your library, identify high-potential posts, and build a refresh plan that drives results. Connect with a content specialist today.
