Hire Freelance Marketers to Build Professional Marketing Campaigns
Promoting a company takes special skills. Some businesses hire freelance marketers for expert help while saving time and money. Freelancers can improve your company’s brand awareness, which attracts more business opportunities. But what services can you expect from freelance marketers? And how much should their services cost? In this article, we’ll explore how to find […]
Zero-Click Searches: How to Optimize for Featured Snippets
Long ago, a Google search yielded 10 links to helpful websites — that’s it. But now, any given search can turn up featured snippets and knowledge graphs answering the query. Additionally, a “people also ask” section now provides context and seemingly endless ads. As a result, more searchers are finding answers without making a single […]
Unlocking the Power of Case Studies in Your Marketing Strategy
Case studies are a vital part of many marketing campaigns. They can substantially impact your success by providing concrete examples of how your business helps users. When carefully crafted, a case study creates leads, closes deals, and drives conversions. However, many case studies lack structure, data, and clarity — leading to a time-intensive piece of […]
The Future of the Gig Economy: 2025 and Beyond
Are you a freelancer relying on gig work for your primary or additional source of income? The number of freelancers has risen steadily in recent years, and the growing use of artificial intelligence (AI) in content marketing, graphic design, programming, and more has caused concern. Because of this, many are asking if the gig economy […]
Using Social Media Comments to Your Brand’s Advantage
Social media has come a long way from the days of SixDegrees, BlackPlanet, and Classmates.com—all of which paved the way for the ubiquity of today’s online giants. But the technological and user experience advances are nothing compared to the ballooning business potential of a social media account. One of the best—and easiest—ways to tap into […]
From Bad to Great: How to Leverage Customer Complaints
Imagine this: An influencer posted some customer complaints about your company on social media. They’re extremely unhappy with your post-sale support. The overall sentiment on the post is pretty discouraging. Additionally, commenters say they’ve experienced the same and will stay away from anything your company is offering. This can be a huge challenge for any […]
Understanding When You Need Content Pruning
It’s easy to see when a garden is overgrown. It’s a little harder when it’s a website. If you’ve been creating content for a while, there’s a good chance some of it’s outdated. From outdated statistics to shifts in brand voice to spotlights on former team members, the signs are clear: your “content garden” needs […]
Canonicalization in SEO: How to Avoid Content Cannibalization
Who knew that content cannibalization was a hotly-debated issue? As it turns out, it is. Some SEO experts claim it doesn’t exist, while others warn that it’s a real issue that can tank your rankings. The answer, like a lot of life’s controversies, lies somewhere in the middle. Let’s look at content cannibalization and how […]
How to Conquer Freelance Writer Burnout
One day you’re a content fountain, with the words are flowing like water — then, over time, writing starts to feel more like work and less like a passionate pursuit. If stress is constricting your creative flow — or you’re just not “feeling it” anymore — you may be on the verge of freelance burnout. […]
How to Power Up Your Content Distribution with Employee Advocacy
One of the responsibilities of the modern-day marketer is to champion the company on all public-facing fronts. This responsibility shines through in the way marketers consistently share content on their social channels to help spread the word — it’s automatic, a part of your content distribution you could practically do in your sleep. By default, […]
