Beyond Google Reviews: 6 Review Platforms that Are Worth Your Time
Review sites help you connect with consumers in a meaningful way. Plus, they give you a chance to hear directly from your customers. An added benefit is that they can help you climb up local search engine results and reach more leads. A 2021 study by Podium found reviews influence 88% of consumers when they’re discovering local businesses. Do reviews […]
What Would a National TikTok Ban Mean for Content Marketers?
TikTok has been taking over the nation with addictive short-form videos of everything from dancing to incredibly niche philosophical jokes. But some regulators in the United States fear it’s taking over more than our attention spans. Most of the hubbub over TikTok concerns its data privacy policies and fears that it could be used by […]
4 Industries that Should Prioritize Local SEO
The benefits of local SEO can’t be overstated. With the right strategies, content marketing for local SEO can help businesses with physical locations generate both web and foot traffic. While businesses from almost any sector can benefit from having a strong local SEO strategy, certain industries stand to benefit more than others. What are the benefits […]
Top 5 Strategies for Facebook Video Creation
In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell […]
Are You Ranking in These Alternative Search Engines?
When you think about a search engine, what comes to mind? Probably Google. Google is the world’s most popular search engine and the most popular website. So much so that in 2006 “Google” was officially recognized as a verb. Google also owns the second-largest search engine, YouTube. Powerful, for sure. But did you know there […]
How to Calculate Content Marketing ROI
Let’s face it: Running a successful content marketing campaign isn’t cheap. You need to invest a significant amount of resources and time to see meaningful results from your content marketing efforts. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows […]
How to Create Marketing Personas in 2025
Marketing personas are semi-fictionalized representations of your ideal customer based on data. Here are the best practices to create them.
What Is the Ideal Article Length for Content Marketing?
Long post or short post? Is 500 words enough for a blog post? Is 1,000 words long enough? Is longer content better? How long should a blog post be for SEO? It seems that this age-old debate has no clear answer. That’s because the ideal content length depends on the purpose of the content and its […]
Thought Leadership Content: How to Establish Authority in Your Industry
The internet is full of SEO content written for bots, not people. Most SEO content doesn’t get shared on social media. It’s not getting engagement on LinkedIn. And sometimes it’s never read by anyone at all. Thought leadership content is user-specific content designed to be helpful and informative. This content stands out, drives engagement, and […]
The Future of SEO: Search Marketing Trends for 2025 & Beyond
Nothing gets the internet talking more than an apocalypse. So it’s no surprise that every year, some pundit says SEO is over. And with the rise of AI (and Google’s AI Overviews), voice search, and an ever-evolving SERP, it’s hard to know the future. But no matter what, businesses will always want to be found […]
