Optimize Your Buyer’s Journey: A Data-Driven Approach

Buyer's Journey: A Data-Driven Approach

Buyers don’t wake up and decide to purchase on a whim. Every transaction and conversion comes after a journey of discovery that can take days, weeks, or even months. As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. Understanding your buyer’s journey and pain points can help expedite the […]

Navigating Content Creation: Essential Steps for Captivating and Valuable Content

Content Creation's Essential Steps

The Role of Content Creation in Marketing Think about the last time you searched the Internet for the answer to an important question. You probably skimmed through dozens of generic blog posts, social media links, and videos before finding an article or recording that taught you what you needed to know. Odds are you returned […]

Unleashing Creativity: The Role of Ideation in Content Development

Ideation in Content Development

In today’s world, ongoing content creation is key to attracting and retaining customers. But coming up with ideas that support your business goals can be tough. Content ideation provides a framework to help you generate and evaluate new content marketing ideas. Understanding Content Ideation So what exactly is content ideation, and why is it so important? Let’s take […]

Is Social Media Right for Your Brand?

Is Social Media Right for Your Brand?

Social media is longer just for personal use, it’s become a powerful marketing tool for businesses. But is it right for you? Although most brands could benefit from social media marketing, sometimes the resources could be better spent elsewhere. This means it’s crucial to determine if social media is right for your business before jumping […]

The Impact of Corporate Consolidation in Big Tech

Corporate Consolidation in Big Tech

Corporate consolidation in the tech industry is nothing new. In the last few decades, tech has evolved from a large, fragmented group of small players to one dominated by a few behemoth corporations. What does this mean for marketers working in the tech ecosystem? In this article, we’ll explore the history of corporate consolidation in […]

Marketing Awards in 2023: The Competitions You Should Know About

Marketing Awards in 2023

All right. You and your marketing time have put a ton of blood, sweat, and tears into creating high-quality content. Now it’s time to show it off.  Marketing awards are a fantastic way to demonstrate your value, individuality, and quality as a marketing brand. This article will guide you on the right marketing awards you […]

How to Use the Noble Edge Effect to Promote a Brand

Noble Edge Effect

The Noble Edge Effect is a powerful way for brands to establish a strong positive relationship with their customers. Whether using sustainable materials, supporting fair labor practices, or giving back to the community, consumers feel good supporting companies that do more than make a profit. Consumers perceive socially responsible brands as more trustworthy, ethical, and […]

B2B Content vs. B2C Content: How Do Their Content Strategies Differ?

B2B Content vs. B2C Content

It has been said that B2B content is designed to appeal to the head, while B2C content appeals to the heart. If B2B content helps companies make informed decisions, it must consist of solid facts and statistics. Likewise, if B2C content is meant to motivate consumers to make impulse purchases, it must use emotional language, […]

Content Marketing 2025: 35+ Stats You Should Know

Content Marketing Statistics

Content marketing continues to be a lynchpin for successful brand strategies. But the way to do it right and what works best are constantly evolving. Whether you’re refining your strategy or mapping out a new one, these content marketing 2025 stats will help power your business’s success in the coming year. Account-based marketing statistics Account-based […]

How to Build an X (Twitter) Hashtag Strategy That Drives Engagement

x hashtags how to build them

Despite recent controversies, X (formerly Twitter) remains a very active and unique social media platform. While TikTok has taken much of the social media limelight recently, X continues to add new users and has actually risen in popularity with Gen Z—one of the largest pools of consumers. That means it should very much a part […]