When and How to Use Subordinating Conjunctions in Your Writing
Subordinating conjunction, what’s your function? Learn about the different roles of subordinating conjunctions and how they work within sentences.
Writing About Pets: How to Create Purrfect Content for Pet Clients
Freelancer Angela Tague has written for pet brands like Purina, Friskies, Milk-Bone, and more. Here are her insider tips and best practices for writing about pets.
How to Be More Attuned to Cross-Cultural Concepts in Your Content
As we think about global marketing, beyond translating and localizing a marketing concept to different markets, we also must learn to look outside the lens of our own culture.
Fewer vs. Less: Why It Depends on What You’re Counting
These handy rules might help you spend LESS time stressing about your writing and make FEWER mistakes… at least if the source of your stress is the distinction between “less” and “fewer.”
Farther vs. Further: Why It Depends on the Places You Will Go
Who ran farther? Which project needs further work? If you’re confused about the difference between further and farther, take heart — so are grammar experts everywhere.
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Ensure, Insure, and Assure: Clearing up a Classic Triple Mix-Up
To avoid future mix-ups of ensure, insure, and assure, take a look at the nuances that make us double- and triple-check these three words.
Empathy vs. Sympathy: Do You Really Know the Difference?
As content creators, we have to have an understanding of emotional intelligence in order to interact with clients and audiences.
Quid Pro Quo: What Does It Mean (and Are You Misusing It)?
Have you been misusing “quid pro quo”? Learn more about this popular phrase, from its definition to its fascinating origins.
Everyday or Every day? How Not to Misuse Your Spacebar
There are many common usage errors that could be remedied with one simple stroke of the spacebar. Let’s look at a few.
5 Ways to Vary Sentence Structure With Semicolons and Colons
Change up your sentences and keep readers engaged with these attention-grabbing uses for semicolons and colons.
Et Al. vs. Etc. — Have You Been Using Them Wrong All This Time?
Et al. and etc. are used (and sometimes misused) in academic papers, blog posts, and casual conversation — find out if you’ve been using them correctly.
Hyphens, Dashes, Parentheses: A How-to Guide for Proper Punctuation
Like good grammar in general, proper punctuation ensures that your writing conveys exactly what you mean. Here’s a refresher on hyphens, dashes, and parentheses.
How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
10 Common Phrases You Might Be Misspelling
It’s not unusual to see phrases misspelled in writing because people have only ever heard them. Check your knowledge of 10 commonly misspelled phrases.
Efficient vs. Effective vs. Similar Word Mix-Ups
Efficiency and effectiveness are both important in writing and business, but they’re not the same thing.