Content Around the Globe: The Travel Writing Niche (It Ain’t All Glam)
Travel writing might seem glamorous, but it’s definitely not all about mai tais and the beach. To be successful takes a bit of grit and worldly knowhow. We’ll snap you back into reality, gently, with editor and writer John Newton, who’s worked for Condé Nast Traveler and AFAR magazines.
The Freelance Writer’s Guide to Working With a Top Ad Agency
Know what it takes to write for an agency? We’d like to thank J Barbush, VP & Creative Director at advertising powerhouse RPA, for his advice for aspiring freelancers. Read up on his six key tips for bettering your chances and success working with creative agencies.
The Freelance Writer’s Guide to Pitching
Is your pitching style keeping you from scoring better freelance jobs? Get up to speed on the elements of a good pitch and the pros and cons of different pitching styles.
How to Write a Lead: 10 Dos, 10 Don’ts, 10 Good Examples
Good lead. Good read. Sharpen your hooks to grab readers’ attention from the get-go, with examples of great and not-so-great leads.
Mantras for a Better Freelance Writing Portfolio to Catapult Your Career
After managing hundreds of freelancers and reviewing countless applications and portfolios in his media career, editorial chief Justin McKinley offers his advice to make the most authentic and effective freelance writing portfolio.
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Want to Write for Robots? Here’s How According to Microsoft Cortana’s Deborah Harrison
Who are the people putting the words, phrases and witty retorts into the “mouths” of robots? Learn what it takes to be the voice behind virtual assistants in our interview with Deborah Harrison, one of the original architects for the personality of Microsoft’s Cortana. Plus, more insights on this entirely new kind of writing between humans and machines, and how it will impact brands (and all of us).
How to Blend Your Voice With a Brand’s Voice
Excellent writers can write for anyone, but finding the middle ground where your voice suits the voice of your client can be tough. Writer Chels Knorr, who’s worked with many name brands, shares her tips on striking the right tone and balance for any client.
Don’t Edit Your Own Work (But Double-Check These 9 Things Before You Press Send)
It’s the rule: Don’t edit your own work. This doesn’t get your out of the responsibility of being both the first and last eyes on your piece though. Catch the fly balls, so your editor can worry about the trickier plays. Double-check these nine things before you click submit.
A Little Refresher on the Complexity of Adverbs (and When Not to Use Them)
Adverbs. Love ’em or hate ’em, they can be the gateway to bad writing if you don’t use them appropriately. Take a little refresher on this oft-maligned part of speech.
Behind the Scenes: 6 Great Writing Lessons Learned at a ‘Family Guy’ Table-Read
What does it take to be endlessly creative and funny — for 15+ seasons? We went behind the scenes of Fox’s animated hit ‘Family Guy’ and spoke with executive producer Steve Callaghan, who has been staffed on ‘Family Guy’ since the beginning, having written 23 episodes and counting to date. Learn how his team approaches their writing like karate, and more.
Writing for Listeners (and Smart Speakers): Four Writers for Radio Share Their Craft
With the rise in text-to-speech, smart speakers, podcasts and audio courses, more and more writers need to examine the fundamental differences between writing for print and “writing for radio.” We rounded up some of the best tips for gearing your content and marketing to listeners, not just readers, in the age of Alexa and Siri.
How the Creator of the ‘Mortified’ Phenom Turned America’s Diaries Into a Global Movement
Are you sitting on content gold and don’t even know it? Open your creative vault with our Q&A with the mind behind ‘Mortified’, David Nadelberg. Learn how he turned an “accidentally funny” experiment (that cost 350 bucks) into a burgeoning franchise, including a new show that premieres this month on Amazon and Netflix.
Here’s How to Land Impressive Interviews That Make Great Content
Whether you’re writing for a brand or an editorial pub, interviewing primary sources is crucial for boosting your cred. We’ll humble-brag for writer Gregg Rosenzweig as he shares how he successfully has landed interviews with stars, including Kobe Bryant, Steve Carell, George Lopez, Eva Longoria, Suze Orman, Magic Johnson… and even astronaut Buzz Aldrin.
Business Jargon to Consider Retiring in 2018 (Seriously Park the Nouning and Verbing)
Help stop senseless business jargon! Lena Katz crowdsourced people’s most hated words and categorized them in terms of ridiculousness, so you can judge whether you really want them seeping into your content.
Crafting Engaging Press Releases That Catch the Attention of Curiosity Rovers
Help your media outreach take flight. A reporter who has skimmed over thousands of press releases offers tips that could help you make the right impression on the right writer for your next press launch.