Creating Marketing

What Is a Presentation?

What is a Presentation?
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We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.

What is a presentation?

A communication device that relays a topic to an audience in the form of a slide show, a demonstration, a lecture or speech where words and pictures intend to complement each other.

Why should you think of presentations as content?

The beauty of content creation is that most anything can become a compelling piece of content. Just depends on the creativity used to convert it and the story that brings it to life.

Standard length ranges for presentations

The long and short of it

Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.

A general guide to presentation length:

  • Short Form (5 content slides)
  • Standard Form (10 content slides)
  • Long Form (20+ content slides)

Popular use cases for presentations…

Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures and a narrative can make people care about something they otherwise might not. 

These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways. TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customer in creative and cool, new ways.

Business types:

Any company that has a pitch deck, executive summary, sales presentation or any kind of internal document that can be repurposed into external-facing content pieces — without pain.

Presentation examples – short form

Presentation examples – standard form

Presentation examples – long form

Understanding content quality in examples

Our team has rated content type examples in three degrees of quality (Good, Better, Best) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three content levels (General, Qualified, Expert) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality. 

A chart about content quality

More content types with examples:

 

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About the author

Gregg Rosenzweig

Over the past two decades, Gregg Rosenzweig has spent his career writing, producing and publishing engaging content for American mass consumption in the digital, TV and branded content spaces. From serving as a Creative Director on commercial spots to pitching/winning/executing branded content campaigns for Fortune 100 companies, Gregg's been fortunate to work for (and with) top advertising and digital media agencies... as well as some of the most highly respected publishers across the media landscape.