Marketing Conference 2018
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The Ultimate List of 2018 Marketing Conferences

Consider this scenario: You are super stoked to attend an upcoming content marketing conference. You buy a plane ticket, spend $1,000 on the conference entrance fee, and another $700 on a hotel. But when you get there, the conference sucks. It happens. There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways.

Whether you lean more toward the sales or content side of marketing, we’ve created this handy guide of marketing conferences and events in 2018 to help you make your own go-to list.

Digiday Retail Summit

Marketing Conference 2018

Date: Feb. 21-23, 2018

Location: Austin, Texas

Cost: $2,897 – $4,795 (Early bird rates)

Description: Digiday Retail Summit features the brightest minds in retail marketing. As a premier conference, the sessions focus on strategies to excel in today’s hyper-connected world. This year, Digiday Retail Summit will focus on Amazon’s effect in the retail industry, and how to acquire key data to develop better messaging and products. And unlike other conferences, Digiday conferences tend to be interactive, personal and high-end. In fact, the conference features “8-Minute Meetings” where buy- and sell-side attendees connect and decide if they want to pursue doing business with one another. This conference has only 100-300 participants to ensure communication is one-on-one, not one hundred-on-one.

Great for: Retail marketers, advanced marketers and director-level marketers

C3 2018

Marketing Conference 2018

Date: March 7-8, 2018

Location: New York, New York

Cost: $599 – $1,199

Sponsor: Conductor

Description: For years, Conductor has put on this multi-faceted conference in the Big Apple. Choose from agenda tracks based on your expertise — strategic SEO, content marketing intelligence, and digital marketing leaders from 40-plus speakers (tons of brand marketing executives from companies like Microsoft, GoDaddy, Aetna and Sealed Air) who reveal the secret to more conversions and engagement through digital marketing, SEO and content.

Great for: SEOs, agencies, content marketers, and digital marketing generalists

Social Media Marketing World

Marketing Conference 2018

Date: Feb. 28 – March 2, 2018

Location: San Diego, California

Cost: $197 – $1,127

Sponsor: Social Media Examiner

Description: Social Media Marketing World is the “it” conference for those tasked with social media marketing at an organization. Each year, the social media online publication Social Media Examiner hosts a show-stopping conference in sunny San DiegoFive thousand marketers join the conference each year to learn business-building strategies in 120+ social media marketing and creator training sessionsSessions are conveniently broken down by category: corporate social, content marketing, social strategy, measurement and analytics, video marketing, live video, and social tactics for Facebook, Instagram, Twitter, Snapchat and LinkedIn. Beyond that, social media marketing experts are commonplace at this conference. You’ll see big names including Guy Kawasaki, Jay Baer, Ann Handley, Amy Porterfield and Kim Garst.

Great for: Content amplifiers, social media managers and directors, community managers, vloggers and bloggers

Brand Marketers Insider Summit

Marketing Conference 2018

Date: March 6-9, 2018

Location: Austin, Texas

Cost: $2,395 and up (Early bird rates)

Sponsor: MediaPost

Description:

MediaPost’s Brand Marketers Insiders Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry. Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. The summit has a different theme on each day, making it easy for attendees to gain actionable takeaways from specific marketing disciplines.

Great for: Brand marketers, content marketers, marketing analytics managers

SMX West

Marketing Conference 2018

Date: March 13-15, 2018

Location: San Jose, California

Cost: $399 – $2,095

Sponsor: Search Engine Land

Description: SMX West unites the brightest minds in SEO and SEM. Hosted by Search Engine Land, the conference the sessions are “fast-paced, Q&A-packed, always informative, and don’t stop to cover the basics,” notes Huffington Post. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes.

Great For: SEOs, SEMs, marketing analytics pros

Intelligent Content Conference (ICC)

Marketing Conference 2018

Date: March 20-22, 2018

Location: Las Vegas, NV

Cost: $1,085-1,995

Sponsor: Content Marketing Institute

Description: This conference teaches you how to operationalize content marketing plans for your business. “Sessions will lean toward larger enterprises and those companies that want to bring structure to their content marketing with process and technology,” notes the ICC website. Speakers at ICC zero in on content creation, distribution, and other content strategies to cut brand content from the clutter. Hear from content strategy leaders, content marketing namesakes, authors, and other prolific content practitioners. (Content Marketing Institute recently acquired this conference, so it’s sure to be a worthy investment!)

Great for: brand marketers, content strategists, content marketers (all levels), and authors

The Marketing Nation Summit

Marketing Conference 2018

Date: April 29 – May 2, 2017

Location: San Francisco, California

Cost: $250 – $1,195

Sponsor: Marketo

Description: Whether you are a Marketo user or not, attendees of Marketing Nation Summit walk away with platform-agnostic insights in marketing, advertising, IT, and client services, diving deep into concepts such as marketing operations, innovation, digital transformation and advertising. If you are a Marketo user, this conference is incredibly suitable for you, as it offers breakout sessions on how to optimize the use of Marketo’s tools and functionalities.

Great for: Marketo users, customer engagement representatives, and advertising executives

MarTech West

Marketing Conference 2018

Date: April 23-25, 2018

Location: San Jose, California

Cost: Not listed

Sponsor: Third Door Media

Description: MarTech West is part of an international conference series for senior-level and hybrid professionals, where they cross-pollinate ideas and innovation across marketing, technology and management. The conference promises attendees a greater understanding in the breadth of marketing technologies and how businesses can successfully integrate them into their marketing strategy and operations. Who can you expect to see there? Brands in previous attendance have included 3M, Hallmark, Best Buy, Clorox, Dun & Bradstreet, HP and more.

Great for: Senior-level marketers, marketing tech executives, creative technologists, data scientists, digital strategist

Confab Central

Marketing Conference 2018

Date: May 21-23, 2018

Location: Minneapolis, Minnesota

Cost: $1,095 and up (Early bird pricing)

Sponsor: Brain Traffic

Description: Minneapolis doesn’t sound so bad in the summer, right? Join thousands of eager attendees at ConFab Central at this useful conference packed with tips. Attendees can find breakout sessions from 101-type content to the advanced sessions focused on content architecture, creating in-house content efficiency, and content design.

Great for: Content librarians, content strategists, project managers, and user experience professionals

VidCon

Marketing Conference 2018

Date: June 20-23, 2018

Location: Anaheim, California

Cost: $100 – $550

Sponsor: NA

Description: As the name implies, VidCon is a conference suited for the video marketing nut. Brands, video marketers, and social icons who have made their mark through online video all connect to meet, greet, and learn the latest in video marketing. Conference sessions run the gamut of video tips for family vloggers to YouTube ad strategies.

Great for: Video marketers, videographers, YouTube influencers and social media influencers

MozCon

Marketing Conference 2018

Date: July 9-11, 2018

Location: Seattle, Washington

Cost: $849 (member rate) – $1,349 (Early bird rate)

Sponsor: Moz

Description: Moz is an authority on all things SEO and content. Unlike other conferences, this three-day conference has only one track. So if you’re seeking a conference that doesn’t require a ton of decisions, this one is for you. Here you’ll have many opportunities to gain actionable takeaways from sessions that dive into SEO, analytics, content marketing, social media, and customer experience. MozCon speakers range from in-house Mozzers to marketing industry leaders.

Great for: SEOs, content marketers, agency employees (with a specialization in content, SEO and analytics), and marketing consultants

The Content Experience

Marketing Conference 2018

Date: August 21-22, 2018

Location: Toronto, Ontario, Canada

Cost: $399 – $850

Sponsor: Uberflip

Description: The Content Experience connects like-minded practitioners in content marketing, demand generation, and sales to understand and champion the importance content marketing plays in the buyer journey. Here you can expect more than 15 keynote speakers and presenters over the course of two days. The Content Experience offers an immersive environment focused on how customer experiences can drive every stage of the buyer journey.

Great for: Brand marketers, content marketers and writers

Content Marketing World 

Marketing Conference 2018

Date: Sept. 4-7, 2018

Location: Cleveland, Ohio

Cost: $1,495 and up

Sponsor: Content Marketing Institute

Description: Content Marketing World promises to be one of the largest content marketing events of the year. More than 120 sessions and workshops are presented by the marketers from around the world, covering strategy, integration, measurement and more new ideas. As one of the biggest content marketing conferences, nearly 4,000 brand content marketers attended the conference last year — and this year even more are expected to attend. More brands, breakouts, hands-on labs, networking and CONTENT.

Great for: Brand content marketers, content marketing tools companies

Inbound

Marketing Conference 2018

Date: Sept. 4-7, 2018

Location: Boston, Massachusetts

Cost: $1,399 and up

Sponsor: HubSpot

Description: The mega-conference hosted in Boston is the ultimate HubSpot meetup. The conference promises to inspire, educate and connect you with other HubSpot users and marketers, and transform your business. To put this conference into perspective, last year there were more than 21,000 attendees, and they expect even more attendees this year. So if you’re looking for a smaller setting, consider attending a different conference. Nonetheless, you can expect memorable celebrity keynotes, innovative talks from marketing gurus, informative breakouts, and boundless chances to network.

Great for: HubSpot users (and non-users), any level of marketer (specialist to C-suite)

FinCon

Marketing Conference 2018

Date: Sept. 26 – 29, 2018

Location: Orlando, Florida

Cost: $199 – $599 (Early Bird)

Description: People who attend FinCon are seemingly attendees for life. With a large crop of veteran attendees, this conference is a fan favorite by content producers in the personal finance and tax industries. While the sessions are basic, this conference is best for networking — especially if you are a freelancer with specific expertise with financial content. Sessions range from social media and podcasting strategies to general content marketing and SEO tips specific, to financial institutions or web properties.

Great for: podcasters, financial bloggers, freelance writers, vloggers and financial content marketers

Advertising Week

Marketing Conference 2018

Date: Oct. 1-4, 2018

Location: New York, New York

Cost: TBD

Sponsor: Advertising Week

Description: Making its 15th year, Advertising Week returns with a blend of thought leadership content and engaging special events, with attendees ranging from public relations pros and advertising execs to CMOs and social media advisors. This immersive conference draws from the brand, agency, technology, startup, media and broader creative industries and focuses on key conversations designed to drive business forward and influence the future of advertising. Social networking and Google execs are typically in attendance as well, making it a worthwhile conference to attend.

Great for: Advertising execs, startup founders, social media practitioners, CMOs, and all marketing levels and capacities

PubCon

Marketing Conference 2018

Date: October 2018 (TBA)

Location: Las Vegas, Nevada

Cost: $549 – $1,699

Sponsor: PubCon

Description: PubCon unites SEO nerds from around the globe in this three-day conference. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, neuromarketing, content marketing and more. Beyond the breakouts, attendees can enjoy keynote speakers each morning of the conference, which is different from other conferences.

Great for: SEOs, webmasters, podcasters, bloggers, content marketers and social media marketers

MarketingProfs B2B Forum

Marketing Conference 2018

Date: Nov. 13-16, 2018

Location: San Francisco, California

Cost: $1,095 – $2,095

Sponsor: MarketingProfs

Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Of course, the advantage of attending a large conference like the B2B Forum is that many other B2B marketers are also attending and want to connect as much as you do. Go forth and network.

Great for: B2B marketers and content marketers at all levels, as well as content marketing vendors

What to look for in a marketing conference

Our best advice is this: Research the heck out of conferences before you sign the dotted line. Conferences are an investment and provide innumerate benefits, from networking with new potential clients and professional contacts to brushing up your skills.

*Various early-bird and group discounts apply; check the conference websites for more information. Rates and details were accurate as of the publishing of this post, but could change.

About Allie

Allie Freeland is a freelance writer, marketing communications pro, and digital strategist. A tenured member of ClearVoice, she has a passion for efficiency in business. She's also an adjunct professor at University of Kansas and Johnson County Community College. Follow her on Twitter.

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