Launch a Brand Ambassador Program That Gets Results
Brand ambassador programs can boost awareness of your company and drive sales. We’ve rounded up tips, examples, and direction on finding influencers, as well as a planning guide to avoid common pitfalls (like FTC violations).
Keeping Up With Instagram: 7 Moves the Company Made This Summer You Need to Know About
On the #ContentRadar this week: Instagram stays incredibly busy with new updates. Also, YouTube may be inserting more ads into videos; your social ad activity can now be seen by everyone; and Facebook now lets users “snooze” anything they want.
Content Partner Strategy: 5 Ways to Spend $5,000 (Part 1 of 5)
Have $5,000 for an experimental content budget? Here are five ways you could spend it, with pros and cons for each, in Part 1 of our Content Partner Strategy Series.
Invisible, Yet Influential: Six Lucrative Ghostwriting Genres
What ghostwriters don’t earn in attention or glory, they make up for in pay. They’re the wizards “behind the curtain,” with all the words. If bylines don’t mean much to you, here are the best ghostwriting gigs you can strive for.
Guide to What the Future of Content Marketing Sounds Like
Listen up. The world of smart speakers, podcasting, and people demanding things from inanimate objects is here. But what does the future hold? And how can you, as a content creator and/or marketer, gain a foothold in a space that is evolving on a daily basis? We rounded up 10 of our favorite pieces on the topic.
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Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
A Quick Primer on Why Voice Search (and VSO) Is Here to Stay
“Alexa, you’re changing the whole SEO game, aren’t you?” If you’re a content marketer, you already know the answer. But for those who need a little more convincing, here’s a primer on the basics you need to know for the future impact of voice search.
Why Ad Agencies Shouldn’t Be Afraid of the F-Word: Freelance
How do you tell if a freelancer fits your company model? What’s the importance of culture and cost control as a key to your agency’s longevity? Get fresh perspective in our one-on-one interview with the CEO of WONGDOODY, a three-time Ad Age winner for “Small Agency of the Year,” Ben Wiener.
How to Share Your Brand Message on AR/VR, With a Quick Guide for Adverty
Just within the past year, the tech for virtual reality (VR) and augmented reality (AR) has ramped up considerably. Martech expert Ben Beck shares three new leaders in the space, along with a quick guide on what to expect using Adverty.
A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
Dear Marketer: You Need an Experienced Freelance Content Network… Right Now
At ClearVoice, we’re committed to helping marketers, publishers and freelancers plan for the future of media. Our CEO, Joe Griffin, spells out why you’ll have to fill out your freelance creative bench soon, whether you want to or not, if you plan on your content keeping up with the times.
ClearVoice’s Survey Provides Insights on How Much Freelancers Should Be Paid
On the #ContentRadar this week: ClearVoice takes a look at what freelancers should actually be paid. Also, Instagram may be rolling out much longer videos; Flipboard and Pinterest are gaining ground on Facebook and Google; and you — and your readers—are exhausted by the news.
Blogging a Comeback: How We Rebooted Our B2B Blog From 3K to 50K+ Organic Monthly Pageviews (and Growing)
See the real numbers, strategies and timelines on how we’ve increased our organic B2B blog traffic from 3K to 50K+ sustainable pageviews per month (and still growing).
A Quick Primer on the Power of Personalization Over Your SEO
What criteria play into search results’ personalization? And how does your content strategy affect how you show up in personalized search, and your ROI? Get advice from experts and learn what to watch out for in this growing area of SEO.
What’s Trending? The Annual Internet Trends Report Touches on Voice Search, Freelancing
On the #ContentRadar this week: Mary Meeker lets us know what’s trending. Also, iOS12 is trying to help people use their phones less; Instagram finally explains its algorithm, and Facebook isn’t even close to the most popular social apps for teens.
It’s Not Over Yet: Navigating GDPR Regulations in Your Content Marketing Efforts
May 25th has come and gone, but are you sure your entire team understands the effects of GDPR? Martech expert Ben Beck clarifies the most important adaptations for content marketers, including six key changes and three proactive ways to keep on top of them.