Difference Between Vision and Mission Statements: 25 Examples
A lot of companies make the mistake of using the mission and vision statement interchangeably, but there’s a difference. Both are important to a company’s survival — and both should guide your content creation. This is part two in a five-part series on content vision.
The Ultimate Guide to Open-Ended Questions vs. Closed-Ended Questions
Find out how to get better insights and collect more useful data by knowing the difference between open- and closed-ended questions.
Creating a Foundation for Your Buyer’s Guide (Part 4 of 5)
How a nut graf, bible, and style guide can help you create a comprehensive and on-brand buyer’s guide.
5 Undeniably Smart Direct Mail Takeaways From the Sears Roebuck Catalog
There’s a reason (multiple, actually) that the Sears Roebuck Catalog was successful for centuries. Take a look at five undeniably smart marketing takeaways from the Sears catalog you can still apply to your direct mail campaigns today.
Jargon vs. Keywords: How to Know What Sells Your Product in a Buyer’s Guide (Part 3 of 5)
If you seem like you’re trying too hard with your buyer’s guide, it’ll be an instant turnoff. Here’s how to understand the difference between jargon and keywords so you connect with your customers and, ultimately, sell your product.
Create Better Content, Faster
With Our Easy-to-Use Platform and Talent NetworkGet a Free Demo
Want to Grow Your Podcast Audience? Focus on These Three Areas
A strong marketing strategy will be essential in helping you attract and retain an audience for your podcast.
6 Questions to Help Create Better Buyer Personas
Most buyer personas include what a person wears and where they work, but you shouldn’t stop there. Use these deeper exploratory questions to find out more about your target market’s underlying needs and values.
How to Monitor and Improve Your Online Reputation in Four Steps
What will prospective customers find if they Google your brand’s name? Use this easy-to-implement online reputation management strategy to monitor positive and negative reviews and greatly improve your credibility online.
Leveraging Data to See Positive Results With Influencer Marketing
A successful influencer marketing strategy can generate up to eight times the ROI — so why do so many campaigns fail? Because they’re not built around data.
Why Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)
It’s time to reevaluate what you know about your target audience (and your product) so you can create an outstanding buyer’s guide that sets your business apart.
How Your Competitors’ Earned Media Can Power Up Your Content Marketing
Get your business into the spotlight by learning how to capitalize on your competitors’ earned media (fair and square) by sharing your thoughts in rebuttal essays, taking advantage of LinkedIn trend-jacking, and more!
Personalization in 2020 and Beyond: Improving the Customer Experience Through Content
Personalization goes much further than using a customer’s name in an email. Learn how you can improve the customer experience at your business through content.
How to Incorporate Customer Stories Into Your Goal-Setting
The voices of your customers speak the loudest — so why haven’t you been using them in your content marketing efforts? Here are five easily attainable goals for weaving customer stories into your content.
2020 Marketing Awards Your Brand or Agency Should Pursue
Marketing awards are an avenue for reaching your potential. From mainstream to the unexpected, this marketing awards list will guide your pursuit.
How to Make a Buyer’s Guide for Your Brand (Part 1 of 5)
Learn why you might need a buyer’s guide for your brand or business and get some best practices for creating (or updating) one so it is authentic and helpful.