Long-Form Content: Kick A$$ Examples of Brands Who Rock at It (Part 2 of 5)
In the second post in our series on long-form content (LFC), we round up great examples of different kinds of LFC to help get your wheels turning.
Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.
Difference Between Vision and Mission Statements: 25 Examples
A lot of companies make the mistake of using the mission and vision statement interchangeably, but there’s a difference. Both are important to a company’s survival — and both should guide your content creation. This is part two in a five-part series on content vision.
What Is a Content Vision and How Do You Create One?
It’s good to hit the pause button and ask ourselves why we are putting content out there. So… why are YOU creating content? This is the third post in a five-part series on content vision.
Content Philosophy: One Question You Must Answer Before Creating a Thing
Your content philosophy helps you decide how you will use content for your business and what you want it to accomplish for you. This post is fourth in a five-part series on content vision.
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Aligning With Mission and Vision: How to Create Content to Support Business Goals
Learn how to craft a content strategy that supports your brand’s mission and vision as well as aligns with the company’s business goals. This post is fifth in a five-part series on content vision.
Newsletter Strategy: Examples of Brands That Nail It With Email (Part 2 of 5)
In part two of our newsletter strategy series, we explore ingenious brands that have carefully crafted their strategy to provide thought-provoking and digestible information, via inbox.
Amid Turmoil, Facebook Might Be Messing With the ‘Share’ Button… Again
Catch up with the five notable items on the #ContentRadar this week: Facebook could be preparing for drastic changes. Also, Video Marketing World tickets are on sale; Google adds new analytics features; and Snapchat numbers continue to drop.
Long-Form Content: Why LFC Matters More Than Ever as a Brand Asset (Part 1 of 5)
Scan brand websites and you’ll see long-form content (LFC) everywhere. And there’s a reason why… It’s one of the best brand assets out there. So let’s review the benefits in the first post of our five-part series on LFC.
Newsletter Strategy: How Email Can Be More Powerful and Relevant in the Age of Social Media (Part 1 of 5)
While once considered link-farm engines, newsletters have evolved into a sophisticated platform for telling a brand’s compelling and unique message. In part one of our five-part series, we discuss why — despite popular beliefs — the newsletter is not only alive and well, but thriving.
Content Partner Strategy: Where to Find Your Perfect Content Partners (Part 5 of 5)
Don’t take the traditional, questionably lazy HR approach to hiring a content partner. Explore several more proactive and synergistic approaches to finding a perfect match for your brand.
The AR and VR Boom Is Real: Who’s Using It Now, What the Next 5 Years Hold
On the #ContentRadar this week: There’s nothing fake about AR and VR growth. Also, Google is calling out non-secure websites; Facebook launches Watch Party worldwide; and LinkedIn introduces voice messages.
Content Partner Strategy: How Big of a “Name” Do You Need to Win the Game? (Part 4 of 5)
Aside from wide reach, all marketers are hungry for a little cred. In this installment of our content partner strategy series, we look at five scenarios where a marketer or owner could go after that “big name” association or pick a more modest alignment. Based on their goals, we decide the most prudent partnership.
DIY Guide: Build Your Own Alexa Flash Briefing Skill in Under an Hour
Looking for a new voice-search channel? A recently released skill, Amazon’s Alexa Flash Briefing is a micro-podcast that is delivered via an Alexa-enabled device at a regular cadence. Martech expert Ben Beck walks you through the benefits of early adoption and a step-by-step primer on starting your own flash briefings.
Content Partner Strategy: 7 Red Flags to Note When Interviewing a Potential Partner (Part 3 of 5)
How can you better weed out bad candidates from good ones when seeking a content partnership? Here are statements that are red flags from a potential content partner — and by contrast, things you want a content creator to say instead.
Content Partner Strategy: Activating Local Talent Networks (Part 2 of 5)
Even when you’re hiring creative freelancers or influencers who can complete a job entirely remotely, there are a lot of benefits to having a local network. Get tips on activating local freelancers and talent for your brand, in Part 2 of our Content Partner Strategy Series.