Sabotaging Your Inbound Marketing With These 9 Big Content Mistakes?
Spoiler alert: Your site or social channels probably are making at least one of these content no-nos. Get ready to facepalm.
Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?
On the #ContentRadar this week: Video ad spend balloons. Also, Instagram tests tapping; half of U.S. adults use mobile coupons; and Facebook launches 3D photos in news feeds.
Do You Hate Your Customers? Five Signs You Might… and Companies to Lead You Back to the Loving Side
Missing the mark with your marketing? Here are five indicators that you’re disrespecting, misunderstanding, or not really loving your customers — and examples of companies that show true love to their customers in their marketing, with spectacular results.
How Social Transparency Tools Help You Overcome Consumer Skepticism
As customers demand more transparency, so should you of your brand. Martech expert Ben Beck shares five tools your business can effectively leverage to boost your customer-centric strategy and increase transparency.
Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses
Have FOMO when it comes to your local content marketing? Get tips from Tracey Zeeck, an expert publicist in small to medium-sized markets.
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5 Tips for Picking the Right Social Media Platform for Your Business
Not all social media is the same, and just because the platforms are free doesn’t mean it should be a free-for-all for any brand, not by any means. Sing Weist, a former SMM for DreamWorks Animation, helps you focus on which social is important for you.
8 Long and Costly Shortcuts: The Worst Mistakes Marketers Make While Trying to Sidestep Content Marketing
Don’t let “growth-hackers” cost you dearly. Please heed this expert advice: Stay away from the following bad hacks and long shortcuts around content marketing.
One Billion Reasons Why Marketers Should Pay Attention to Instagram’s Updates
On the #ContentRadar this week: Instagram has a billion reasons why you should pay attention to its updates. Also, brand loyalty is higher than expected; YouTube introduces “Channel Memberships”; and Snapchat makes shopping… well, a snap.
Content Ideas for 4 Industries Where Creative Content Is More Challenging
Not all industries are sexy. We take on content marketing ideas for building supplies, dentistry, auto repair and mortgages.
Google, Facebook, Instagram Offer New Ad Tools to Entice Marketers to Spend
On the #ContentRadar this week: Big ad spend updates from big platforms. Also, YouTube launches vertical ads; Pinterest is more popular than ever; and Twitter resurrects a major timeline feature.
6 Competitive Ways to Do Content Marketing With Smart Speakers
Is your marketing prepared for the disruptive force of voice-powered technology? How can you optimize your content, not just for regular typed text searches, but for the new world of voice search? Martech expert Ben Beck shares six different ways you could leverage voice platforms for your business’s content marketing.
6 Surefire Strategies for Promoting and Maximizing the Value of Long-Form Content (5 of 5)
For part five in our long-form content series: We’ll take you through how to successfully promote ebooks, pillar brand content, and other long-form content (LFC) assets.
Importance of Brand Consistency: 7 Key Approaches for Keeping Aligned
Do you have consistent branding in all of your content? Stacy Jackson explains how it can help build brand awareness and develop trust and loyalty with customers.
Newsletter Strategy: How to Attract (and Keep) Subscribers (5 of 5)
In part five of our Newsletter Strategy Series, we provide expert-curated tips for maintaining a newsletter strategy that evolves with a brand and attracts potential customers.
Thinking About Influencer Marketing? 10 Realistic Warnings Before You Begin
For all the exposés that have run on Adweek and DigiDay recently, countless brands still decide daily to “dive into influencer marketing.” They start off starry-eyed, yet wind up with meager results. Consultant Lena Katz shares caveats to consider with social campaigns.
Report: Lack of Transparency on Social Media Can Affect Your Bottom Line
On the #ContentRadar this week: Your lack of transparency is causing you to lose customers. Also, Facebook makes learning from groups easier; YouTube lets users track app usage; and Snickers’ banner ad gets the last laugh.