Four Things for Marketers to Capitalize on During Record-Setting Holiday Shopping
On the #ContentRadar this week: Black Friday sprawl; YouTube “ad pods”; Instagram profile changes; and brands’ misleading use of influencers.
The Role of a Publicist in Journalism and How They Help Writers, Too (1 of 5)
In part one of our five-part series on publicists, we discuss the role of a publicist and how they can benefit both publications and freelance writers.
36 Updates Content Marketers Can Be Thankful for in 2018
So many great things have happened in 2018 that make it easier for content marketers to do their jobs. Don’t believe it? Let’s count the industry updates to be thankful for this year.
Scaling Content Creation for Enterprise Teams – Hosted by Conductor and ClearVoice
Take notes as Joe Griffin, CEO of ClearVoice, and Lindsay Boyajian, Director of Product Marketing at Conductor, share their best practices and tips on how to efficiently scale content creation for enterprise teams, from strategy to production and measurement.
How the Ghosts of Content Marketing Past, Present, and Future Can Prepare You for the Holiday Season
If the holiday marketing season causes you to say “bah humbug,” perhaps there are a few lessons in store for you as well. We recap the primary content marketing lessons for holidays past, present and future.
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The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality
Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.
The Six Skills You Need to Be a Content Strategy Heavyweight
Want to thrive at content strategy? Whether you’re a writer, editor or marketer, tap into these six superpower skills for 2019 (and beyond).
7 Website Tips From Shelly Cohen, Head of Business Development at Wix.com
Interview: Shelly Cohen, Head of Business Development at Wix.com, shares tips for small to medium businesses on website design and content trends.
How to Create a Killer Social Media Campaign (Need a Quick Refresher?)
The power of social media is getting the right content, in front of the right people, at the right time. Sing Weist, a former DreamWorks SMM, shares a refresher for those who need to reboot their social campaigns.
Boo! The 5 Scariest Updates to Pierce the Hearts of Content Marketers in 2018
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
Should You Solicit Social Shares? Data Says… (2 of 2)
In part two of a two-part series, martech expert Ben Beck shares deeper analysis on fresh data to help you evaluate the practice of soliciting social shares in your marketing content.
Seven Studies on How Diversity and Inclusion Make for Better Marketing
Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.
What the Facebook Video Lawsuit Means for Your Marketing Efforts
On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.
Curated vs. Created Content for Social Strategy
Having a balance between curated and created content will showcase your knowledge within your industry and your willingness to partner with like-minded individuals.
Should You Solicit Social Shares in Your Content? Survey Says… (1 of 2)
Should you ask your audience if they like you… really like you? Soliciting social shares and engagement can be sticky, tricky, or just icky. In part one of a two-part series, martech expert Ben Beck shares fresh data to help you evaluate the practice in your marketing content.