Strategy

Mastering Online Surveys

Mastering Online Surveys to Feed Your Content and Credibility (and Avoid a Twitterstorm)

Tap into the power of online surveys not only to guide your marketing choices but to fuel original research for your content. Marc Schenker shares tips from experts at SurveyMonkey.

Tweeting to the Limit

Tweet to the Limit Effectively: 5 Paths for Using Your 280 Characters

All tweets are breaking lose! Lori Hil jumps into the abyss of the new 280-character limit and shows great examples of how users and brands are making the most of it.

Twitter 280 Character Limit Means for Brands

Content Radar: What Twitter’s 280-Character Limit Means for Brands

This week, Twitter’s 280-character update throws everyone for a loop. Instagram looks to let users follow hashtags; and Adobe hopes to show you another part of your job that artificial intelligence can do better than you.

Website Rebranding Survival Guide

Website Rebranding Strategy: Survival Guide for Content Marketers

As companies grow, so must their brands. lf you’re considering your first major rebrand, memorize seven core mantras to help you focus on success, whether you’re overhauling your website or completely re-envisioning your content strategy.

CMI Reports Content Few Do Well

Content Radar: Key Takeaways From CMI’s Latest B2B Report

This week: Key takeaways from CMI’s latest B2B report; Pew Research sheds light on how we use social for news; plus new rollouts and updates from FB and IG.

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Create Content Marketing Strategy

How to Create a Content Marketing Strategy for Social

Content marketers, stop using social media simply for amplification. Neal Schaffer outlines the steps to developing a killer content strategy for social beyond distribution alone.

Market Research Martech Tools

Build Out and Leverage Key Marketing Research Tools

Refresh your content strategy with insights from several top market research tools. Ben Beck explores marketing tech to help you generate more effective ideas.

Responsible Social Campaign

Examining the Socially Responsible Social Campaign

Leave Twitter tirades to the trolls. Find inspiration from leading brands using social media for the greater good.

Laughing to the Sale

Laughing All the Way to the Sale: Should Your Brand Be Funny?

Learn to create hilarious content that sells, taking cues from Hollywood. Lena Katz interviews Greg Cohen and Jason Cox, co-founders of No Roads Productions, on their methodology of capturing new customers with humor.

Technology in Arizona: How Storytelling Factors Into Innovation and Growth

Lauren Witte of the Arizona Technology Council shares her local perspective on how growing tech companies in the Grand Canyon State adapt their brand stories as they continue to evolve.

Customer Retention Marketing

Customer Retention Marketing: Create a Course

Decrease customer churn; exponentially increase profits. Get tips on creating your own courses to boost customer retention. First in a two-part series.

Infographic Guide to the Five Flows of Time Management

Infographic Guide to the Five Flows of Time Management

Explore an original approach to the “how” of time management in an in-depth article, but get started with a primer on the five primal flows of time in our infographic guide.

Talent Cloud Future

The Talent Cloud of the Future: Thoughts From Leaders in Three Fields

Although it’s in its infancy, the blended and decentralized workplace is here to stay. Get insights from leaders at the forefront of developing the “talent cloud” of tomorrow.

ProContentOrganizingContent

#ProContent Podcast: Organizing Your Content

Get tips and strategies for organizing content, assessing internal and external needs, and avoiding the duplication of effort.

Art of Kairos

The Art of Kairos: Right-Timing Content for Your Marketing Automation

Are you applying kairos to your content strategy? Learn how to better adapt content to your customer’s journey and improve conversion.

Effective B2B Targeting

How-To Guide: Effective B2B Targeting With LinkedIn Matched Audiences

Looking for more ways to target B2B decision-makers? Ben Beck walks you through a step-by-step tutorial on using LinkedIn’s Matched Audiences.