Here’s a breakdown of the tasks a content agency can take off your plate, and yes, it’s basically everything.
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
You’re not competing to win sales, you’re competing to win attention. Form a special bond with your audience by creating a content franchise.
Sharpen your market intelligence with SWOT analysis. We share examples and methods to assess your strengths, weaknesses, opportunities, and threats.
A content plan isn’t a content strategy. Learn how they differ and see three sample scenarios in action at various budgets.
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Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.
Content hubs are the third level in the content marketing hierarchy. Learn how to turn your content hub into a must-see resource destination.
See our rundown of some of the best content marketing training in continuing education, from journalism courses to MBAs and certifications in digital marketing.
SMART goals are an effective, measurable, and impactful way to ensure you are pushing yourself and growing your freelance business. Learn do’s and don’ts for setting your own.
Find your niche with vertical content. Number two in the content marketing hierarchy, learn how to develop and execute your content niche.
Creating content mapped to the customer journey is possible. Learn more about the process, from creating buyer personas to deciding what type of content to create.
With every word you type, you are engaging in the pursuit of changing people’s perspectives. Here are provocative lessons from famous quotes about change.
Check out this list of some recent, useful social media marketing tips that will make you a better freelancer, content strategist and creator.
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend through 2020.
Core content is the most essential content you create for your brand. Learn why it’s at the top of the content marketing hierarchy and how to make it sing.
Thinking about collaborating with a freelancer (or team of freelancers) on a content strategy? Here’s what brands should know to ensure it’s a success.
