What’s the Ideal Facebook Character Count for More Engagement?
As with most social media platforms, fans want your posts to be short and sweet. Find out the ideal character count before engagement starts to drop off and how to ensure every post, regardless of length, offers value.
The Ultimate List of Marketing Conferences in 2019
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend through 2020.
Top 20+ Content Marketing Trends to Know (With Examples)
Your success as a freelancer or as a content marketer depends on your ability to stay informed. So we’re curating a running list of trends you should know.
3 Female Executives on the Importance of Content Marketing (and Vetting Quality Writers)
Three industry leaders share the impact they’ve seen content marketing make and how they vet prospective writers to ensure they know how to connect with consumers.
A Quick Primer on Why Voice Search (and VSO) Is Here to Stay
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
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Top 25+ Social Media Marketing News Updates for 2019
Check out this list of some recent, useful social media information that will make you a better freelancer, content strategist and creator.
Top 25+ Content Marketing Studies and Research Reports in 2019
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
What Are the Best ABM Tactile Marketing Solutions? PFL vs Sendoso vs Alyce: Reviewed
Tactile marketing can be hard to manage without the right solution. Writer Ben Beck breaks down the strengths, weaknesses and price of the top three tools on the market to help you decide which one will work best for your business.
Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?
Google Analytics has long been the default audience measurement tool for, well, pretty much everyone. But is Quantcast the analytics dark horse that’s about to usurp the undisputed champion? We investigate.
Interview the Boss, Like a Boss: 10 Tips for Getting the Best From the C-Suite
If you want to interview the boss like a boss, you’re going to need a strategy. Here’s how to track down senior executives without annoying them and how to bring the best out of any interview subject.
A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
Old School Meets New: Why Tactile Marketing Is Your Secret Weapon
Direct mail marketing gets up to 37 times more responses than email. So what’s a digital marketer to do? Here’s how you can mix some old-school tactile marketing ideas into your current strategy for the best of both worlds.
2019 Survey Results: What’s Your Biggest Challenge With Content?
We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.
How to Create Targeted Content for Every Stage of Your Marketing Automation Funnel
Ready to attract and convert more leads? Here’s everything you need to know about using an optimized funnel for every stage, creating targeted content and finding the right marketing automation tools.
Business Jargon to Consider Retiring (Seriously Park the Nouning and Verbing)
Help stop senseless business jargon! Lena Katz crowdsourced people’s most hated words and categorized them in terms of ridiculousness, so you can judge whether you really want them seeping into your content.