Social Media Platform Updates – June 2021 Edition
Our monthly rundown on updates you might have missed on the top social platforms.
Top 25+ Content Marketing Studies and Research Reports
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
Top 25+ Content Marketing Trends to Know (With Examples)
Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.
What Is a Content Matrix?
A visual aid organizing your content based on two dimensions: where it falls in the conversion funnel and what tactic to reach the target audience.
What Is Multi-Touch Attribution?
Allocate budgets and increases revenue by calculating the value of each customer-brand interaction that leads to a conversion.
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Persona Research: How to REALLY Get Into Prospects’ Hearts and Minds
Research-based on personas, if done well, helps increase focus, efficiency, and establish a common language across sales and marketing leading to better campaign results and more engaged buyers.
10 Ways To Put the Power of Behavioral Targeting to Work
This guide will show you how to unleash the power of behavioral targeting to personalize outreach and increase engagement with your audience members.
A Content-Based Guide to Local SEO
What’s “NAP” and why is it important for local SEO? From local listings to link building, use this guide to improve your local SEO with helpful, informative, and persuasive content.
What Is Demand Generation?
Demand generation is a wide range of sales and marketing initiatives designed to develop interest in a company’s products and convert leads into customers.
What Is Earned Media?
Earned media can vary from brand mentions in published content to reposts on social media. Learn top do’s and don’ts and see successful brand examples.
What Are Website Cookies?
Browsers are gradually phasing out third-party cookies. This doesn’t mean that digital advertising is over. There are many other ways digital marketers can reach their audience online.
What Is a Response Rate?
What is a response rate? A response rate is the percentage of valid responses you get from a given campaign. Learn how to find out how to improve your response rate.
What Is Benchmarking?
With true benchmarking, you aren’t just comparing metrics to establish a standard — you’re comparing the processes behind the measurements to continually improve performance.
What’s New in SEO? Passage Ranking, Core Web Vitals, and Question Hub Updates
The SEO community is abuzz with some recent updates from Google — here’s everything you need to know about them.
Customer Reviews and Testimonials: Why They Matter and How to Manage Them
Do reviews actually impact your online presence? Do they help your SEO? What’s the best way to manage them? Get all your questions answered in this comprehensive guide.