Take notes as Joe Griffin, CEO of ClearVoice, and Lindsay Boyajian, Director of Product Marketing at Conductor, share their best practices and tips on how to efficiently scale content creation for enterprise teams, from strategy to production and measurement.
If the holiday marketing season causes you to say “bah humbug,” perhaps there are a few lessons in store for you as well. We recap the primary content marketing lessons for holidays past, present and future.
Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.
Want to thrive at content strategy? Whether you’re a writer, editor or marketer, tap into these six superpower skills for 2019 (and beyond).
Interview: Shelly Cohen, Head of Business Development at Wix.com, shares tips for small to medium businesses on website design and content trends.
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The power of social media is getting the right content, in front of the right people, at the right time. Sing Weist, a former DreamWorks SMM, shares a refresher for those who need to reboot their social campaigns.
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend throughout 2019.
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
In part two of a two-part series, martech expert Ben Beck shares deeper analysis on fresh data to help you evaluate the practice of soliciting social shares in your marketing content.
Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.
On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.
Having a balance between curated and created content will showcase your knowledge within your industry and your willingness to partner with like-minded individuals.
Should you ask your audience if they like you… really like you? Soliciting social shares and engagement can be sticky, tricky, or just icky. In part one of a two-part series, martech expert Ben Beck shares fresh data to help you evaluate the practice in your marketing content.
Spoiler alert: Your site or social channels probably are making at least one of these content no-nos. Get ready to facepalm.
On the #ContentRadar this week: Video ad spend balloons. Also, Instagram tests tapping; half of U.S. adults use mobile coupons; and Facebook launches 3D photos in news feeds.
Missing the mark with your marketing? Here are five indicators that you’re disrespecting, misunderstanding, or not really loving your customers — and examples of companies that show true love to their customers in their marketing, with spectacular results.
