What’s a Website for, Anyway? A Content Strategy Primer
Your website should provide a platform to showcase innovation, cultivate thought leadership, and assert your position in the marketplace. Here’s how you can do all of that, and more.
Top 25+ Content Marketing Trends to Know (With Examples)
Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.
How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples
Is a press kit the same as a media kit? Are people still giving away swag? Get the lowdown on leveraging press and media kits.
Is Microlearning Right for Your Content Strategy?
What is microlearning and should it be a part of your content strategy? From infographics to interactive PDFs, learn how it can benefit you.
Incorporating Service Design Into Content Marketing and Strategy
Learn how the touchpoints identified in the service design process can be goldmines for content creators.
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Top 25+ Social Media Marketing Tips and Monthly Updates
Check out this list of some recent, useful social media marketing tips that will make you a better freelancer, content strategist and creator.
Executives Answer the Quality vs. Quantity Debate in Content Marketing
It’s the age-old question: Does quality or quantity matter more when it comes to content marketing? Here, executives share their thoughts.
5 Popular Link Building Myths Debunked
What does link building involve? How do we know that it still matters so much? What sorts of links are actually helpful? We’re separating fact from fiction.
What Is Inbound Marketing? A Guide to Sending Customers Your Way
Inbound marketing is not a cold call. It’s more like a warm welcome. Learn more about this tried-and-true marketing methodology for sending customers your way and inviting them to stay.
Top 25+ Content Marketing Studies and Research Reports
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
10 Common Social Media Statements Verified or Debunked
Is long-form content best for Instagram? Is follower growth essential on Pinterest? We’re debunking (or verifying!) 10 common social media beliefs.
5 Things I Learned About Marketing Teams From Watching Pro Sports in 2020
There is so much marketers and freelancers can learn from what has transpired in sports in 2020, from succeeding in the face of adversity to learning how to self-motivate.
Active Listening: Techniques and Examples for Crafting Better Content
Learn how the difference between just hearing words and actively listening can help you create content that better meets the needs of your brand and your audience.
Top 10 Questions to Ask Yourself When Developing a Social Media Ad Spend Strategy
Even if you don’t have a full-time ad manager, you can still make a significant impact with social media ads — but you do need a strategy.
5 Vital 2021 SEO Strategies to Focus on Now
With the new year swiftly approaching, it’s time to focus on building your 2021 SEO strategy.