As with most social media platforms, fans want your posts to be short and sweet. Find out the ideal character count before engagement starts to drop off and how to ensure every post, regardless of length, offers value.
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend through 2020.
Your success as a freelancer or as a content marketer depends on your ability to stay informed. So we’re curating a running list of trends you should know.
Three industry leaders share the impact they’ve seen content marketing make and how they vet prospective writers to ensure they know how to connect with consumers.
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
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Check out this list of some recent, useful social media information that will make you a better freelancer, content strategist and creator.
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
Tactile marketing can be hard to manage without the right solution. Writer Ben Beck breaks down the strengths, weaknesses and price of the top three tools on the market to help you decide which one will work best for your business.
Google Analytics has long been the default audience measurement tool for, well, pretty much everyone. But is Quantcast the analytics dark horse that’s about to usurp the undisputed champion? We investigate.
If you want to interview the boss like a boss, you’re going to need a strategy. Here’s how to track down senior executives without annoying them and how to bring the best out of any interview subject.
No, link building isn’t dead, but many of its spammy practices are. For as long as links are the currency of search engines, how you use them will still be in play. Go back to the basics to make sure your link-building strategy is on the current trajectory of SEO.
Direct mail marketing gets up to 37 times more responses than email. So what’s a digital marketer to do? Here’s how you can mix some old-school tactile marketing ideas into your current strategy for the best of both worlds.
We asked 2,800+ marketers about their biggest challenges with content, and here’s what we found. Discover how 4,000+ challenges broke down into 44 themes.
Ready to attract and convert more leads? Here’s everything you need to know about using an optimized funnel for every stage, creating targeted content and finding the right marketing automation tools.
Help stop senseless business jargon! Lena Katz crowdsourced people’s most hated words and categorized them in terms of ridiculousness, so you can judge whether you really want them seeping into your content.
Leave Twitter tirades to the trolls. Find inspiration from leading brands using social media for the greater good.
