Guide: Standardize Your Metrics to (Finally) Determine Social Media ROI
The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.
The Ultimate List of Marketing Conferences in 2020
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend through 2020.
Top 25+ Social Media Marketing Tips and Updates for 2019
Check out this list of some recent, useful social media marketing tips that will make you a better freelancer, content strategist and creator.
Sabotaging Your Inbound Marketing With These Nine Big Content Mistakes?
Spoiler alert: Your site or social channels probably are making at least one of these content no-nos. Get ready to facepalm.
Top 25+ Content Marketing Trends to Know (With Examples)
Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.
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Top 7 Reasons Brands Stumble at Making Great Content Consistently
Anyone can produce content regularly, but continuously producing quality content that actively engages your customers takes effort. What are the pitfalls that too many marketers fall in?
Top 25+ Content Marketing Studies and Research Reports in 2019
Whether you’re a content marketer or freelance creative, keeping up on the latest research is a must for success. We round up recent top findings to know.
How to More Than Double Your Content Marketing Capacity Like 1205 Marketing
“ClearVoice has completely shifted the way we deliver content marketing services. Now, we spend more time working directly with clients and less managing unruly workflows.” — Rion Haber, 1205 Marketing
How to Spin Epic Product Descriptions With ADEPT Narrative Lines (Even for a Used Couch)
How can you create a product description for any item (no matter how big or small) that connects with potential buyers on every level? With a little strategy and spin.
How Web Content and Ads Work Together to Make Your Pay-Per-Click Campaigns a Success
Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.
How Content Marketers Can Overcome Legal and Compliance Roadblocks
Content marketing is all fun and games until someone gets sued. From “official rules” that are anything but to costly trademark issues, here’s how content marketers can avoid legal pitfalls.
9 Tips on Snagging Featured Snippets (and Where They’re Headed)
Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider.
How to Ride the Voice Search Wave: 12 Ways to Seize More Web Traffic From VSO
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team.
What’s the Ideal Facebook Character Count for More Engagement?
As with most social media platforms, fans want your posts to be short and sweet. Find out the ideal character count before engagement starts to drop off and how to ensure every post, regardless of length, offers value.
3 Female Executives on the Importance of Content Marketing (and Vetting Quality Writers)
Three industry leaders share the impact they’ve seen content marketing make and how they vet prospective writers to ensure they know how to connect with consumers.