The Ultimate List of Marketing Conferences 2018
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend in 2018.
25 Questions to Ask When Building a Content Creation Strategy
Building a content marketing strategy for your company? Ask these questions at the onset and use the answers to inform your next moves.
300+ Events to Jump-Start Your 2018 Editorial Foresight Calendar [Template]
Download our Editorial Foresight Calendar template, complete with 300+ events and info links, to jump-start your content calendar and planning for 2018.
Business Jargon to Consider Retiring in 2018 (Seriously Park the Nouning and Verbing)
Help stop senseless business jargon! Lena Katz crowdsourced people’s most hated words and categorized them in terms of ridiculousness, so you can judge whether you really want them seeping into your content.
Content Radar: Marketers’ Wishlist for 2018
You can’t always get what you want, but that doesn’t mean that you can’t dream a little. Take a look at five key wishes content marketers are aching for in 2018.
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Crafting Engaging Press Releases That Catch the Attention of Curiosity Rovers
Help your media outreach take flight. A reporter who has skimmed over thousands of press releases offers tips that could help you make the right impression on the right writer for your next press launch.
We Asked 1,000 Marketers: “What’s Your Biggest Challenge With Content?”
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
Getting Ahead of Martech Disruptions in 2018: Voice Search and Autonomous Cars
Have you dedicated a portion of your resources for experimental content, to prepare for future martech shifts? Take a look at two of the technology trends that you should account for when making your marketing plans for 2018: voice-enabled content platforms and autonomous vehicles.
Mastering Online Surveys to Feed Your Content and Credibility (and Avoid a Twitterstorm)
Tap into the power of online surveys not only to guide your marketing choices but to fuel original research for your content. Marc Schenker shares tips from experts at SurveyMonkey.
Tweet to the Limit Effectively: 5 Paths for Using Your 280 Characters
All tweets are breaking lose! Lori Hil jumps into the abyss of the new 280-character limit and shows great examples of how users and brands are making the most of it.
Content Radar: What Twitter’s 280-Character Limit Means for Brands
This week, Twitter’s 280-character update throws everyone for a loop. Instagram looks to let users follow hashtags; and Adobe hopes to show you another part of your job that artificial intelligence can do better than you.
Website Rebranding Strategy: Survival Guide for Content Marketers
As companies grow, so must their brands. lf you’re considering your first major rebrand, memorize seven core mantras to help you focus on success, whether you’re overhauling your website or completely re-envisioning your content strategy.
Content Radar: Key Takeaways From CMI’s Latest B2B Report
This week: Key takeaways from CMI’s latest B2B report; Pew Research sheds light on how we use social for news; plus new rollouts and updates from FB and IG.
How to Create a Content Marketing Strategy for Social
Content marketers, stop using social media simply for amplification. Neal Schaffer outlines the steps to developing a killer content strategy for social beyond distribution alone.
Are You Staying on Trend? Target Better With Key Marketing Research Tools
Refresh your content strategy with insights from several top market research tools. Ben Beck explores marketing tech to help you generate more effective ideas.