Brands Marketing at the Championship Level for March Madness
Although not all brands are a fit for content marketing around sports, here’s a look at brands that play the game of March Madness marketing at the championship level, from dominating pizza to towering over the food aisles at brick-and-mortars.
Accountability for Influencer Marketing Steps Into the Limelight, With ROI Influencer Scores
On the #ContentRadar this week: New developments may change how you see influencer marketing. Also, social media dominates the list of top apps; Facebook wants to convince your business “It’s a Great Day to Video” today; and Twitter wants to verify you — and everybody else.
St. Patrick’s Day Marketing Traditions: Guinness to ‘Green Ice Cream in a Can’
Is green ice cream in a can your thing? Unless you’re a brand that can easily incorporate bearded magical beings and shamrocks into your seasonal advertising, St. Patrick’s Day isn’t much of an aesthetic fit. Let’s take a look at some St. Patrick’s Day marketing traditions, from the Shamrock Shake to the sponsored parade float, and be on the look for some dos and questionable don’ts.
Fit to Freelance: A Fitness Editor Reflects on Her First Year of Self-Employment
Not all freelancers just write. For this installment of the Niche Freelancer, we’re chatting with Abby Lerner, a former fitness editor at a legacy publication who went freelance as a content strategist after moving away from New York City. Just one year after bidding farewell to her last staff job, Abby shares her shift from creating content to planning it.
Study: What Young Adults’ Insatiable Appetite for Social Media Means Now — and in the Future
This week on the #ContentRadar: New numbers prove young adults can’t get enough of social media. Also, Facebook quickly ends its “Explore” feed test; NewsGuard wants to rid the earth of fake news; and Vero’s rollercoaster week leaves everyone confused about its future.
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Content That Connects With Your Audience
The head of marketing at Venngage, Nadya Khoja, discusses 12 principles and guidelines for creating contagious content that grabs attention, grows your brand, and expands the top of your marketing funnel. Length: 45:05.
For Your Consideration… A Retrospective of Oscar-Ancillary Content Marketing
Flashing back to Hollywood’s awards seasons of yesteryear, let’s honor the somewhat inadvertent marketing moment in 1954 that created the “red carpet” spectacle of today, as well as other top moments where brands capitalized on the golden glow of the Academy Awards.
Building the Story: Nora DePalma Is the Voice of Construction Trades and Manufacturing
Beyond the millions of Pinterest pins in home design, there’s a whole other world of content for the tradespeople who actually make those dream homes materialize. Discover the other side of interior design in our Q&A with Nora DePalma, co-founder of an agency that specializes in PR for the construction trade.
Behind the Scenes: 6 Great Writing Lessons Learned at a ‘Family Guy’ Table-Read
What does it take to be endlessly creative and funny — for 15+ seasons? We went behind the scenes of Fox’s animated hit ‘Family Guy’ and spoke with executive producer Steve Callaghan, who has been staffed on ‘Family Guy’ since the beginning, having written 23 episodes and counting to date. Learn how his team approaches their writing like karate, and more.
#ProContent: Content that Generates Social Attention (Part 2)
A few weeks ago we brought you a #ProContent podcast with guest Neal Schaffer and Jacob Warwick. Now we’re having a follow-up conversation with Lorena Garcia of the Bloguettes, as we continue this deep dive into the world of social, the importance of listening and the absolute need to analyze everything.
Five Advanced Tactics Du Jour to Promote Your Content
Email. Post. Email. Post. Email. Post. There’s more to content marketing than just the basics. Add a few more promotional tactics to your repertoire and get more out of your original content. Have you overlooked #3? It’s a tried-and-true winner.
Why Presidents Day Became More of a Marketing Thing and Not a Civic One (Really?)
What do the Founding Fathers have to do with low-low-low priced mattresses? Honestly, we don’t know. But we explored the link between marketing and the vacuum of civic traditions for Presidents Day, with several humorous examples of past ad campaigns centered around the holiday.
How to Burst the Social Media Bubble with Lookalike Audience Matching
Has your brand got caught in a social media bubble? Break out. One way that midsize companies are broadening their reach on social media is through the gain and manipulation of lookalike audiences. Martech expert Ben Beck shows you how you can create lookalike audiences and make them work to your advantage.
How Brands Warm Up to Valentine’s Day: Classic to… Um… Soggy Campaigns
Hows does your brand approach holidays or themes? Let’s review four major brands’ campaigns with sites on Valentine’s Day and love, love love. From Coca-Cola’s classic sweetness to IKEA’s soggy (arguably pushing the limits of icky) sense of marketing panache.
Writing for Listeners (and Smart Speakers): Four Writers for Radio Share Their Craft
With the rise in text-to-speech, smart speakers, podcasts and audio courses, more and more writers need to examine the fundamental differences between writing for print and “writing for radio.” We rounded up some of the best tips for gearing your content and marketing to listeners, not just readers, in the age of Alexa and Siri.
#ProContent Podcast: Content That Generates Social Attention
Social media wasn’t built for business; it was built for people to interact with people. In this #ProContent Podcast, Neal Schaffer and Jacob Warwick discuss this conundrum for businesses and how to target and make social content that resonates with people.