With each monthly update we’ll add several new social media marketing tips and examples to the top of the list, while letting older updates gradually fall off the list as they fade from interest.
With social engagement continuously climbing and the workforce continually changing, our #socialmedia #contentradar is here to spark innovative ideas and creativity through the latest news and trends happening in the world of social.
As you refresh your content strategy to align with current events, be sure to check out 250+ nationally relevant hashtags on our 2020 Social Media Hashtag Holiday Calendar and stay up-to-date with the latest terminology within the social media industry.
Social media updates for Pinterest:
1. Inspire your clients and others with a new Pinterest feature.
As we seek some form of normalcy at a time that’s filled with uncertainty, we’re all looking for inspiration and positivity. During the week of March 16, 2020, Pinterest reported an all-time high of inspirational content searches and saves in the history of the platform’s existence. Although original plans were to launch this feature later this year, recent user data and behavior influenced the early release of a new Pinterest product tab that’s specifically designed for daily inspiration and trending topics on the platform. (March 2020)
Freelancer Angle: What we consider routine is now challenged, but this can be an excellent thing for innovative ideas. Proactively create client boards that spark inspiration to keep going while producing creativity. Inspirational boards can have many different angles that can align with your overall content strategy for the platform.
Some creative ways to use the ‘Today’ tab in Pinterest include:
- Building collaborative Pinterest Boards with fellow freelance business owners within your respective industry.
- Creating client inspiration boards (from the client profiles for their customers).
- Incorporating client inspiration boards to the current Pinterest Board profile.
Have fun with this new feature and be open to out an out-of-the-box approach!Active listening on social media allows you to make a quick pivot in your business strategy, and @Pinterest did just that with the latest release of their news feature on the platform. #SocialMediaNews | #ContentRadar | via @AltimeseNichole Click To Tweet
2. Pinterest highlights how the platform supports Women’s International Day (on March 8).
A study compiled by EY reports that by 2028, women are expected to control almost 75 percent of discretionary spending worldwide. With Pinterest reaching 6 in 10 U.S. women, 8 in 10 moms and 75 percent of millennial women, the platform highlights its support and preparation for Women’s International Day on May 8, 2020. (February 2020)
Freelancer Angle: As you’re building out your content strategy for socially relevant hashtag holidays, don’t forget to include Pinterest. Since your content-related pins will have longer shelf-life than other social media posts, be sure to keep your focus evergreen.
3. Pinterest claims the title as the third largest social network in the U.S.
eMarketer reports that Pinterest concluded 2019 by surpassing Snapchat’s ranking, now making the platform the third-biggest social media platform in the U.S. According to the recent report, Pinterest users will make up 41.1 percent of all U.S. social network users in 2020 and continues to gain momentum. (January 2020)Is @Pinterest integrated into your #contentstrategy? It's now the third-largest social network in the U.S. #ContentMarketing | #SocialMedia | via @AltimeseNichole Click To Tweet
Freelancer Angle: Naturally, many marketers gravitate to the most notable platforms like Facebook, Instagram, and Twitter. Don’t be afraid to test other platforms like TikTok or Pinterest in your content marketing strategy.
Unlike platforms like Facebook or Instagram, Pinterest is designed to drive users off the platform. That means that pins are encouraged to drive people to websites for awareness, consideration, or purchase. Also, when thinking of the shelf-life of your social media content, an organic pin can live for months, and beyond! Like Youtube, Pinterest is SEO friendly (which means you will not annoy users trying to maximize your SEO rankings.)
As you consider how Pinterest can impact your content strategy, remember that pins are like proactive planning boards. Users tend to pin for things months in advance. Pinners save pins now for consideration later. So, keep your content evergreen, and your Pinterest links active!
4. Pinterest releases ‘Pinterest 100’ to showcase 2020 trend predictions.
Unlike any other platform, Pinterest provides its users with the ability to create online vision boards. It’s futuristic planning, filled with aspiration and dream building! To showcase its predictions for the 2020 trends, Pinterest recently released its Pinterest 100, which highlights key categories and top searches on the platform.
From conscious consumer consumption to mood booster playlists and staycations, the platform’s top trending list will get you inspired to visualize the possibilities. (December 2019)
Freelancer Angle: Do you ever find yourself in need of a mood booster or a creative boost? Use this list to get inspired by created new Pinterest boards designed just for you! If you’re a private individual who prefers to keep your inspirational juice mysterious, customize your settings, and build a private board. If you love the sense of community, create a collaborative board and cultivate a like-minded community of pinners to join you along the creative journey.
Social media updates for WhatsApp:
1. WhatsApp reaches the 2 billion users milestone.
WhatsApp, which is a part of the Facebook family of brands, recently reached 2 billion users worldwide. According to The Wall Street Journal, this compares to Facebook’s 2.5 billion users and 1 billion Instagram users.
Mark Zuckerberg announced a plan to integrate WhatsApp with Facebook Messenger in 2019. This integration would make the Facebook family of brands more powerful with user data, but there are encryption concerns that keep this plan slow and steady. If (or when) Zukerberg’s plan goes into action, private messages for Facebook and Instagram will be integrated with the end-to-end encryption based platform. This means that messages sent through WhatsApp (and other private messaging platforms associated) will remain secure with no access to anyone outside of the messaging recipients. This is a good thing for users and the apps, but not for third party agencies, including the federal government. (February 2020)
Social media updates for Instagram:
1. Invite a friend (or two) to your Instagram scrolling experience.
The Instagram experience is often a solo experience, but now you can scroll with friends. Instagram recently launched co-watching, which allows friends on a video chat or group video chat to browse through feed posts of one user. Within the feature, users can include various stickers that remind us all of healthy living and staying safe.
Are you in need of a little inspiration? If so, spend time with a business BFF to discover content that encourages you to be more productive throughout your day. Not only will these accounts bring you a little motivation, but they can also become great resources later. (March 2020)From @Facebook's new desktop interface to @Instagram's new co-watching experience, this week's #ContentRadar highlights the latest and greatest in social media news. #ContentMarketing | #SocialIndustryNews | via @AltimeseNichole Click To Tweet
2. Instagram adds a new video editing tool to Instagram Stories for creators.
For Instagram’s highly engaged feature, Instagram Stories, users can incorporate images and video into a flowing stream of updates. With consideration to the 15-second limit restriction, platform users and content creators alike can now trim videos to fit the 15-second frame.
If you have amazing video content that’s too long for Instagram stories, this new feature gives you a chance to break your content down into digestible content for the IG Stories experience. (February 2020)
Freelancer Angle: Everyone thinks about your standard way of sharing video, but get creative with your video content. Here are great examples of brand creativity within Instagram Stories that go beyond a mix of traditional images and video content.
3. Instagram allows for direct messaging from your desktop.
For marketers who manage client accounts on social media, one of the most time-consuming tasks involves community management. For Instagram, which is a mobile-first platform, native replies worked best (and not through a third party tool). This process ensures your response attached to the individual’s comment. Rumors began of the platform testing this new feature last year that would allow for desktop access to direct messaging, and Instagram is making it official.
Although this is a new feature, they also integrated the messaging systems for admins within Facebook Creator Studio. Within the admin view, social media managers can reply to all comments and private messages, directly from the messages tab. The latest feature provides yet another way to gain access to your content for efficient community management. (January 2020)
4. IGTV is removed from Instagram’s main screen.
Instagram removes the IGTV Icon from the feed but allows for timeline post previews. Since they’ve added the feature to include an IGTV preview as a timeline post, the usage of the main button has declined. Although Instagram is still trying to find the features “sweet spot,” there’s no indication that IGTV is going away anytime soon. (January 2020)
5. Instagram attempts to move us away from comparison and closer to content-focused substance.
In 2019, the platform officially started the process of removing the Like metric from the visibility of the timeline experience. After announcing this change during the F8 Conference, Instagram began the process in April with Canada, with Japan, Australia, and New Zealand immediately following.
As a result of recent studies that show the correlation between social media and depression, Facebook’s decision is a direct effort to diminish the effect of user comparison of success on the platform.
The metric is not going away entirely. Like other prominent data performance, the metric will be visible to admin users only. This shift encourages brands, businesses, and influencers alike to consider the desired conversion instead of general engagement. The change will implement in phases to all U.S. platform users. (November 2019)
What does this mean to you? If you’re a small business owner, freelancer, or influencer, your likes will transfer from a visible metric to an admin metric. With this change, your followers will see your content and the comments from others. Review your content’s performance through Facebook Creator Studio, and incorporate a strategy that’s focused on the relevance and substance of your content. Additionally, make it a point to be clear on your content’s primary objective, making the engagement a secondary goal.
Social media updates for LinkedIn:
1. LinkedIn adds a new feature to highlight key achievements.
In response to user feedback, Linkedin recently added its latest achievement feature that allows users to showcase portfolio work at the top of their profile pages. Users can include links to external websites or personal blogs, images, and documents to showcase specific details of their achievements to your profile visitors. Technically, this feature isn’t necessarily new. However, the original version is often overlooked.
The feature was initially integrated into a user’s chronological work history. For example, as you’re updating your work history, you could also attach previous work that you completed while working in that role. However, the accomplishments would be connected to the role within your profile, and some visitors may overlook it. (February 2020)
Freelancer Angle: This is perfect for highlighting your writing portfolio for brands. If you’re a ClearVoice Writer, include your best work in your featured section. (If you’re not a part of the ClearVoice Community, what are you waiting for? Seriously.)
2. LinkedIn incorporates events into the platform experience.
As the most powerful professional networking tool, LinkedIn recently released a new feature that allows users to create, manage and track professional gatherings directly from the platform. The events tab is now available for users to create their own events and manage all event happenings directly from its page.
The event can be open to the public or accessible to a select group on the platform. There is no option for discovering local events in your area (yet), but personalized invitations will appear in the My Network section of your profile. (October 2019)
Social media updates for Facebook:
1. Get ready for Facebook’s new look.
During the 2019 F8 Conference, Facebook announced its plan to roll out a new interface, and the time is here. In February, the social platform began introducing the new interface to its users, and regular updates continue to release to users in phases. The interface update puts a significant focus on platform events and groups while minimizing the attention of the newsfeed. (February 2020)
Freelancer Angle: As we see the platform shifting its focus less on the news feed interactions and more on groups, brands and freelance business owners should consider ways to incorporate building a community on the platform through Facebook Groups. With organic content only reaching 1-6 percent of your audience, your advertising strategy can act as a top funnel that leads into a more engaged group that continues to conversion.
2. Facebook makes it easier to request profile verification.
At one point, attaining the blue checkmark from Facebook and Instagram’s platforms was an honorable, mysterious right of passage. The process was completely unknown. How in the world do you receive the Blue checkmark that makes you an official account?
Now, the process has clarity. Facebook announced its removal of the grey badges (which further confused users of the differences between the two verified marks), and they have made the verification request process simple. Whether on Facebook or Instagram, you’re now able to request profile verification directly from your business profile page.
Within the Instagram app, you can find the request within your business settings. Although the steps to request verification are clear, the approval process is still not guaranteed. (December 2019)
Disclaimer: Begin your verification request process with patience and the willingness to try again should your request be denied.Are you verified on @Instagram? If not, you can submit your verification request directly. #SocialMedia | #MarketingNews | via @AltimeseNichole Click To Tweet
Social media updates for YouTube:
1. YouTube gives more control to content creators with copyright claims.
For YouTube creators, copyright claims were time-consuming to dispute and remove off of their accounts. The process could take weeks or months.
What does this mean? So, let’s say you publish a YouTube video, and you have music playing the background. It happens. It’s that time when you’re recording fantastic content for your audience, and you forget Spotify or Pandora is playing softly as your background noise. If your account is flagged to have unauthorized copyright material, the content is pulled from public view, and you have to submit a response to the claim. From there, you wait.
This new trimming tool doesn’t rebuttal the claim but allows the video to be republished once the content creator removes the section with the unauthorized copyright material. So if you have a copyright blooper, simply remove the section from your video. (December 2019)
Social media updates for Spotify:
1. Spotify enhances its analytics for podcast advertisers.
Spotify recently announced its release of new metric tools for podcast advertisers, which will provide insightful data on impressions, frequency, and reach concerning audience insights and listening behaviors. Before this new metric, podcast advertisers had a general idea of the ads targeting parameters, but the data was still uncertain. Now, Spotify’s latest technology, called Streaming Ad Insertion (SIA), unveils data that makes it easier for advertisers to understand the ROI of their advertising spend. (January 2020)Performance data for podcast advertising is becoming more in-depth, thanks to @Spotify's recent update. #PodcastAdvertising | #MarTech |via @AltimeseNichole Click To Tweet
Freelancer Angle: As content creators and producers, this pivotal shift in performance data opens the door of consideration for brands to invest in podcast advertising. If you are considering launching your own podcast, it’s a good time to start, but begin your podcast with intention. Do your research, discover your audience, and create a solid strategy. These things will make your podcast more attractive to your listeners and advertisers.
Social media updates for Canva:
1. Canva rolls out video editing capabilities to help your brand stand out.
This year, Canva has made great strides to maximize the user experience within their platform that’s designed to help entrepreneurs and business owners to have the power and beauty of graphic design at their fingertips! As a part of their 2020 strategic planning, they recently released video editing capabilities to the platform.
The video editing features are available to premium users at the moment, but this added capability makes powerful branding more accessible to all brands, big and small. (December 2019).@Canva adds a video editing feature to the platform, and we're here for it! 🙌 #SocialMedia | #MarketingNews | via @AltimeseNichole Click To Tweet
Social media updates for TikTok:
1. Marketers and brands need to pay attention to TikTok as it continues to rise in popularity.
Have you heard of TikTok? If not, it’s time to put it on your radar. TikTok is a mobile video app that highlights short video snippets among friends launched by Chinese developer, ByteDance. The app released in 2017 and recently reached over 1.5 billion downloads in the Apple Store or Google Play. (November 2019)
More social media marketing tips and updates from the past year:
1. Influencers shift from engagement to conversion. Instagram hiding platform Likes causes influencer marketing campaigns to focus more on substance and how that relates to a business objective rather than engagement, and this shouldn’t be considered a bad thing! (11/15/19)
2. MarketingProfs B2B conference recap: The MarketingProfs B2B Conference from Oct. 16-18 shared three compelling themes, included the power of marketing and the human experience, the evolution of influencer marketing from a B2B perspective, and the impact of a robust content strategy. (10/10/19)
3. Facebook makes a commitment to improving how it measures organic page impressions. According to a recent update announced by Facebook, the company is shortening the time-frame by which it calculates the metric, which updates the organic impressions to align with the methodology it uses for paid performance. This change will allow organic content to maintain comparable metrics to the sponsored (or paid) content for a business page. (8/18/19)
4. Facebook is testing a dedicated feed for news in the U.S. In lieu of the political season and the platform’s issue with misleading news content, Facebook recently announced that it’s testing a dedicated feed for news for U.S.-based users. (10/25/19)
5. Google is giving podcasts a lot more love. As of the first week of August (2019), “Google has announced that it will now highlight links to individual podcast episodes within relevant search queries, adding more potential brand-building value to the rising practice.” (8/9/2019)
See more monthly roundups and tips for social media marketers: