Instagram has created in-app purchase features for e-commerce brands and influencers.

19. Instagram has created in-app purchase features for e-commerce brands and influencers.

For brands looking to sell more products and participate in influencer marketing, Instagram is the platform for you. Instagram is rolling out a new update that allows users to purchase products within the app in order to help cut down on follower questions such as, “Where can I buy this?” or “How much is this item?” This new tool will be tested with some of the app’s top influencers.

(Hmmm, I wonder what will happen with the swipe up feature to purchase items on e-commerce landing pages. Will the CTR (Click-Through-Rate) drop tremendously if consumers are able to purchase within the app itself?)

“Creators will also receive additional insights with shopping posts, such as engagements and shopping insights,” which will help brands understand which products sell best. This might be the next transition from an e-commerce website to Instagram purchases. Stay tuned for more updates. (5/1/2019)