Freelance Marketing

14 Reasons Why Now Is the Perfect Time to Hire a Freelancer

14 Reasons Why Now Is the Perfect Time to Hire a Freelancer
Written by

Long before words and phrases like “social distancing” and “superspreader” became part of our vocabulary, words like “freelancer” and “permalancer” were already trending up in the gig-economy workforce. For a host of reasons, people from Gen X to Gen Z became more attracted to the idea of freelancing (vs. full-time) given the choice — and that was before going through the world’s largest work-from-home experiment ever, which only validated that choice.

Now, with millions of full-time office workers having just digested a pandemic-sized taste of “the freelance life,” millions of professionals who may’ve once been reluctant to hire freelancers now realize what’s humanly possible, given the perspective-inducing flavor of a global pandemic and trial-by-fire mastery of online collaboration tools.

With business picking up and people happily emerging from their home-office cocoons, people are ready to descale a mountain of home-brewed Keurig cups to again join the ranks of society. But it’s a different time and with the remote-work experiment proven to be a successful model for many companies — in many cases showing that productivity can even thrive — it’s time for hiring managers to view ‘going the freelance route’ through different eyes.

It’s the new normal. One where highly talented professionals, technical specialists and experts have newfound desirability (and availability) when it comes to populating the freelance ranks — because that’s where they prefer to be. Not commuting two hours a day and enduring an endless array of meetings.

For a myriad of reasons — 14 of which are listed below — there’s never been a greater time to use a team of freelancers or teamlancing.

14 reasons your brand should hire a freelancer or teamlancers

Freelancers can be hired in teams

1. Freelancers can be hired in teams — not just as individuals.

From the perspective of someone who’s worked on several freelance teams in his life, it’s time for companies to rethink how they think about freelancers. A lone copy hero is great, but what about productivity gains that can happen when you source a group to tackle a problem or project — a teamlance that includes the designer, editor, project manager and essentially, an A-to-Z solution for managing it so you can stay focused on your bottom line? More than ever, it’s easier to find a group of people to hit it out of the park for you, not just a solo flyer as a one-off.

2. Your business will save money. Period.

Another big reason to bring in teamlancers (vs. full-timers) has got to be cost savings. Every full-time head has overhead, office space, and other variables attached to it. By coming to terms with a team of freelancers about the needs of your short- or- long-term project, you can get tactical about the resources necessary to deliver a quality product – and pay them for that alone. No vacation time, benefits package, or 401K program. Just money for the completion of the project.

3. Teamlancers can relieve built-up pressure in workflows.

Having been a creative director and managing editor in my former full-time ad agency life, there were times when projects overloaded staff. It was unrealistic to create short deadlines on massive projects that clients wanted. Teamlancing relieved the staff of pressure, so they were able to work together to achieve quality results for the client.

4. You can fill your content marketing channels with quality content.

As a business owner, you have built a company that sells a product, with a business plan and execution strategy — the whole nine yards. But, in terms of creating a consistent content schedule for your brand, your efforts have been put on the back burner simply due to a lack of time.

That’s where teamlancing can help your content marketing efforts by doing things like:

  • Build blog pieces that establish you as a thought leader in your space while developing a rapport with your customer.
  • Design infographics that tell your company story in a colorful and social media-friendly way.
  • Producing engaging and informative videos
  • Devising an SEO strategy to help your company establish better domain authority and SERP rankings.

5. Teamlancing brings positive energy.

There’s nothing better than working with people who are happy to be on the job. Numerous times in my professional life, I’ve had to find outside help for the team. Freelancers are positive because project work comes with fewer promises. It’s a reality of the pursuit. That’s why the best freelancers stay indispensable because their livelihoods may depend on it.

6. Teamlancing offers a diverse perspective for brands and businesses.

On a daily basis, full-timers dig in with the other full-timers on the team. They breathe in the same brand (or brands) day and night with one another and fight the same battles on the frontlines. Admirable. But what about the world outside your four walls? Freelancers see the world differently because they’re on the outside looking in. They bring a unique cultural perspective and see things that you don’t and even bring a welcomed dose of creativity to your brand. Whichever it is, bringing in a team of freelancers with a fresh set of eyes to solve complex problems can add intangibles your brand is not aware of.

7. Teamlancing allows you to find the best fit for your clients.

7. Teamlancing allows you to find the best fit for your clients.

Whether they’re in the travel industry, health care, or real estate, each client is different. If you’re at an agency, depending on who you have in-house, it can make a world of difference to bring in freelancers who know the client.

Since you’re assigning specialists who know the client’s industry you…

  • Provide confidence and reassurance
  • Bring in someone fluent in their “language”
  • Minimize any costly learning curves
  • Keep the workflow moving efficiently so you don’t hit any speed bumps

8. Teamlancing brings in different skill-sets.

It might be the most obvious reason to bring in a team of freelancers, but it’s worth including on this list for sure. Every project or client has its own needs, and if you don’t have the skill-set already in-house, then you need someone to bring the funk. Enter talented freelancers. Teamlancing can create animations for a product video, social media content, or SEO-driven blog pieces that jell with today’s best practices. Skills your current staff may not have yet.

9. More freelancers are staying freelance post-pandemic.

In the past, some hiring managers would express concern over why someone was in the freelance industry. No need to worry about that anymore.

Many freelancers prefer this lifestyle now — especially coming out of the pandemic — for a few reasons:

  • Affords them greater work/life balance and the ability to make their own schedules
  • Allows them to stay nomadic and travel more throughout the year
  • Gives those who do it well more income than a traditional 9-to-5 job

10. Teamlancing gives you an edge over your competitors.

Let’s face it: If you’re in business, you’re likely competing against another business. Maybe your product offering is superior on all levels and if so, that’s fantastic. But if you’re neck-in-neck in a Coke/Pepsi or tortoise/hare scenario, you may want to load up on people who give you a competitive edge. It could be an SEO specialist or community manager to finally feed your channels the content they crave. Whatever it is, Teamlancing can satisfy the appetite — so open wide.

11. Teamlancing comes with very few strings attached.

You always go into a new freelance relationship with the best of hopes, but if it’s not a good fit, then it’s easy to part ways with no hard feelings. There are rarely contract agreements, no benefit packages, no COBRA. Freelancers are used to working “stints,” so you can always cut the cord if you need to with good intentions and without repercussions. Or, on the flip side, you can also simply re-up them if they’re delivering beyond your wildest expectations.

12. Teamlancing has become the norm.

Teamlancing and freelancing used to be the place you turned to if you didn’t have the budget for a full-time hire. Now, it’s seen by many — including ad agencies — as the smart way of doing business. A way to tactically ramp up when things get busy — and scale down when things get slower. According to studies cited in this article, as many as 56 million Americans freelanced in 2020, almost 36 percent of the workforce. This reality of business has a huge upside for companies. After all, you don’t buy a car without test-driving it first — and sometimes, you shouldn’t hire someone without trying them out. Bringing someone in for a freelance stint before extending a full-time offer is a great way to do that.

13. There are freelancers for almost everything.

It’s true that writers, graphic designers, and editors once comprised the motherlode of freelance help available — and they still do. But now, you can also hire freelancers to do jobs you may not have realized had a freelance option.

Consider the following “careers” that now come in freelance form:

  • Lawyers
  • Accountants
  • PR managers
  • Data analysts
  • Web developers and software engineers

Human-resource professionals are now available as independent contractors, which can help offset full-time costs.

14. It’s easier than ever to find freelance talent.

14. It’s easier than ever to find freelance talent.

Gone are the days when you have to know someone looking for a freelance gig — which inevitably limited your options. Now, there’s an abundance of qualified and vetted freelance talent only a click away. And thanks to intelligent search filters and a deep talent pool, diving in has never been easier.

Now that you’ve read all the reasons, it’s time to take action. So, which fresh set of freelance eyes and superhero skills is going to be right for your business?

It might be time for a test drive.

14 compelling reasons your business should hire a #freelancer with #remotework at an all-time high — and the desire for full-time jobs at an all-time low. Click To Tweet

We Produce Great Content, Fast.

Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly.

About the author

Gregg Rosenzweig

Over the past two decades, Gregg Rosenzweig has spent his career writing, producing and publishing engaging content for American mass consumption in the digital, TV and branded content spaces. From serving as a Creative Director on commercial spots to pitching/winning/executing branded content campaigns for Fortune 100 companies, Gregg's been fortunate to work for (and with) top advertising and digital media agencies... as well as some of the most highly respected publishers across the media landscape.