Difference Between Vision and Mission Statements: 25 Examples
A lot of companies make the mistake of using the mission and vision statement interchangeably, but there’s a difference. Both are important to a company’s survival — and both should guide your content creation. This is part two in a five-part series on content vision.
Falling in Love With 2020’s Design Trends
Inspire your creativity this Valentine’s Day by trying out some of the best new design trends for 2020.
How Freelancers Can Stay Relevant as the Gig Economy Grows (Part 4 of 5)
The gig economy is growing and that means both good and bad things for freelancers. Find out how you can stay relevant no matter how much competition comes your way.
The Ultimate Guide to Open-Ended Questions vs. Closed-Ended Questions
Find out how to get better insights and collect more useful data by knowing the difference between open- and closed-ended questions.
9 Reasons You Might Need a Content Creator for Your Next Brand Initiative
Whether there’s no one on your team with content experience or your marketing team is simply tapped out, hiring a professional freelance content creator just might be the solution.
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How to Spot Deepfakes and Fake News: Tips and Detection Tools
Why risk the integrity of your work or reputation (or both) by quoting fake news or sharing deepfakes? Learn how to identify fraudulent news and videos so your content is never put at risk.
10 Time-Saving Tools for Freelance Business Owners
These time-saving tools will streamline your business flow, boost productivity — and most importantly — save your sanity.
3 Ways to Drastically Improve Your Headline Writing
Headlines can make or break your content. After all, they can be the determining factor in whether or not you get the click. Here’s how to improve your headline writing.
How to Set Long-Term Goals for Your Business (Part 3 of 5)
Think you only need goals when you’re tacking a huge project? That mentality could be holding you back from greater productivity and a long-lasting career.
Creating a Foundation for Your Buyer’s Guide (Part 4 of 5)
How a nut graf, bible, and style guide can help you create a comprehensive and on-brand buyer’s guide.
How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina
Andy Crestodina is a content marketing expert and co-founder of Orbit Media. In this interview, Andy reveals how to keep your blog relevant and successful.
5 Undeniably Smart Direct Mail Takeaways From the Sears Roebuck Catalog
There’s a reason (multiple, actually) that the Sears Roebuck Catalog was successful for centuries. Take a look at five undeniably smart marketing takeaways from the Sears catalog you can still apply to your direct mail campaigns today.
Feeling Freelance Fatigue? Consider a Solo Writing Retreat
If you’ve been feeling burned out lately or have writer’s block, a solo writing retreat might be just what you need to gain a fresh perspective and get back in the game.
7 Predictions for Freelance Work in the Next Decade (Part 2 of 5)
Freelancers need to stay educated and prepared for the road ahead. Here are seven predictions for what the freelance marketplace will look like in the years to come.
6 Times When Case Studies Can Help You Win New Business
If you really want to impress prospective clients and win their business, case studies can do the trick. (And no, they’re not that expensive to produce!)
Jargon vs. Keywords: How to Know What Sells Your Product in a Buyer’s Guide (Part 3 of 5)
If you seem like you’re trying too hard with your buyer’s guide, it’ll be an instant turnoff. Here’s how to understand the difference between jargon and keywords so you connect with your customers and, ultimately, sell your product.