Testimonials are crucial for any brand because they inspire confidence and lead to new clients. But how do you ask for them, when do you ask and what are the best practices for doing so? Use these expert tips to easily score great testimonials from every client.
Learn how the gig economy can help marketers do more and get better results, from content to design.
If you don’t recognize all the ways you’re helping clients meet their goals, they won’t either.
All freelancers know the benefits of having long-term contracts, but that doesn’t mean they’re easy to score. We consulted five talented and successful writers to find out how they did it — and how you can too.
If you’re serious about your career in writing, you absolutely need to be measuring ROI. Here are a few compelling reasons that will convince you to start — if you haven’t already.
Want content marketing skills that pay the bills year-round? Experts say these are the five areas that will set you above all other candidates and make you indispensable to clients.
Ever wondered what motivates a client to sign a long-term contract? Two CMOs give valuable insight into how you can up your “wow” factor and get steady work from clients.
Tax season is especially dreaded by freelancers. But it doesn’t have to be this way. A tax attorney shares his best tips for paying estimated taxes, planning for your retirement and taking deductions that won’t trigger an audit.
Audarshia Townsend, a veteran lifestyle journalist and editor of Restaurant, Inc., says branded content opportunities are on the rise for creative and resourceful food writers.
Here’s your quarter-by-quarter strategy to building out a persuasive content marketing plan that gets clients excited to sign a long-term contract.
How can you create a product description for any item (no matter how big or small) that connects with potential buyers on every level? With a little strategy and spin.
How can you get that coveted anchor client? By showing potential and current clients that you’re not just a one-off writer, you’re a content marketer who will be an essential part of their marketing team and long-term strategy.
Yes, working in your pajamas is nice, but the realities of full-time freelance life aren’t always so pleasant. Get the real story before you jump in.
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
Step away from the email. Unplugging while on vacation (or on the weekends) is essential to maintaining work/life balance — and your sanity.
Flight mishaps. Romantic getaways. Thrilling adventures. Here’s how to find the sellable story in your next vacation so you can turn it into cold hard cash.
