How-To Guide: Effective B2B Targeting With LinkedIn Matched Audiences
Looking for more ways to target B2B decision-makers? Ben Beck walks you through a step-by-step tutorial on using LinkedIn’s Matched Audiences.
Top Content Marketing Courses and Training for Working Professionals
Content marketing is constantly changing, and it’s important that content marketers stay on top of their game. This guide features a number of noteworthy and accredited online, in-person, for-credit and for-fun courses from reputable institutions and organizations.
Content Radar: Instagram Reaches 2 Million Monthly Advertisers (Here’s Why You Should Care)
Content marketing is always in constant flux. Get up to speed on the notable news of the past week.
Crowdfire Reviewed: Gain 200+ Relevant Twitter Followers Each Month
Martech expert Ben Beck shares how he used Crowdfire’s recommendations to go from 80 to more than 2,200 Twitter followers in only 5 months.
Preserving Collaboration to Align Your Content Strategy
Are content silos are a problem in your organization? Is your need for speed causing a breakdown in communication? Get solutions to grapple the challenges of growth and collaboration.
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Hiring a Ghostwriter: Secrets From a Ghostwriting Professional
Need a ghostwriter to help tell your story? Get insights from a ghostwriting pro on setting expectations and rates when hiring a ghostwriter.
Content Radar: New Survey Reveals Slowed Growth on Traditional Marketing Spend, Increase in Digital
What does The CMO Survey say about what the future of content marketing spend will look like? Why are ad agencies worried about iOS 11? And how will a new “snooze” feature on Facebook affect your social media marketing efforts?
Visit Our Session at INBOUND 2017: Lessons From a $500,000 Live Video Campaign in Vegas [Ebook]
Sharpen your video marketing with lessons from our ‘Live Video Playbook for Marketers’, a companion ebook to our breakout session at INBOUND 2017. Learn do’s, don’ts and experts’ stories from the field.
How to Set Up a Free Live Website Chat in Under 15 Minutes
Did you know more than 2/3 of online visitors engage with live website chats? Martech expert Ben Beck walks you through the process of setting up a free live website chat via Tawk.to, with easy-to-follow screenshots.
How to News-Jack for Freelance Writing Pitches and Content Marketing
Taking advantage of the news of the day has been in the marketing playbook for decades, but in recent years it’s been taking on a whole new level. Get up to speed on the practice of “news-jacking,” whether you’re a writer or a marketer.
Pitching: The Writer and Editor Relationship [PODCAST]
Pitching. It’s a never-ending tango of ideas between editors and writers, filled with twirls of validation and missteps of rejection. Practice your pitching moves with tips from a panel of editors and writers keen on improving your tempo in our recent #ProContent podcast.
Content Radar: What Google’s Top 100 “How To” Searches Mean for Marketers
What are the takeaways from Google’s latest worldwide Top 100? Is FB trying to siphon stories from IG? And are your marketing emails giving readers what they really want?
Don’t Think You Can Measure Influencer Marketing Campaign KPIs? Think Again…
With the overheated attention given toward influencers, how can you make sure you influencer campaigns are really hitting your goals? Get tips on tracking KPIs without relying on influencers’ un-vetted vanity metrics.
Easily Request Content Ideas From Writers With ‘Pitching’ from ClearVoice
Great content starts with great ideas. That’s why we’re introducing a new feature: pitching.
How to Increase Webinar Attendance With Your Own Concierge Chatbot
Did you know that chatbot reminders can more than double your webinar attendance, vs. just using email reminders alone? Martech expert Ben Beck walks you through the steps of setting up your own concierge webinar chatbot.
Five Ways to Spot Fake Followers That Could Sink Your Influencer Campaign
Successful influencer marketing campaigns can have great ROI. But how can you protect yourself from buying into an influencer who might not be all that? Get key tips to vet influencers, weed out fake followers, and better set your expectations.