How Martech Is Rescuing the Marketing Profession (Without Trying to “Annoy People”)
Too much recent buzz has focused on the bad or “annoying” side of marketing tech. But that’s just missing the point. Martech expert Ben Beck outlines a more positive approach to embracing the best of martech to the betterment of every customer or potential customer, and ultimately your brand’s long-term success.
Why Presidents Day Became More of a Marketing Thing and Not a Civic One (Really?)
What do the Founding Fathers have to do with low-low-low priced mattresses? Honestly, we don’t know. But we explored the link between marketing and the vacuum of civic traditions for Presidents Day, with several humorous examples of past ad campaigns centered around the holiday.
Gifting for Gratitude: Generous Gestures Never Go out of Style With Clients
When you’re a freelancer who relies on networking and relationships to find and keep good clients, a little gratitude can go a long way. But what’s appropriate, or even ethical, when it comes sending gifts or tokens of thanks to a client or someone who gave you a referral? We asked several professionals about their favorite ways to show gratitude.
Who Scores Better at Being an Editorial Assistant: Alexa or Siri?
Can AI personal assistants really *assist* in the process of creating better quality work? And generally make life easier for writers? We asked both Alexa and Siri a bunch of questions (and a few requests) to see who has the greatest potential as an at-home editorial assistant. Who’s better at grammar, fact-checking, spelling, language and more? See who wins in our final scorecards.
Redesign Fallout: Is It Smooth Sailing for Snapchat — Or Time to Abandon Ship?
This week: Redesign fallout. Is it the best of times at Snapchat — or the worst of times? Also, Facebook is finally ready to show actual reach; YouTube has answers for creators’ concerns; and the future is now for mobile video consumption.
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A Fireside Chat With Alexa on the State of Her Voice-Search Technology (and Social Skills)
Voice search is here… And it’s on the cusp of accelerating into more and more facets of our (content marketing) lives. So we took a break for a fun social experiment on Amazon Alexa’s current state of social skills, in a one-on-one interview with the queen bee of smart speakers.
How to Burst the Social Media Bubble with Lookalike Audience Matching
Has your brand got caught in a social media bubble? Break out. One way that midsize companies are broadening their reach on social media is through the gain and manipulation of lookalike audiences. Martech expert Ben Beck shows you how you can create lookalike audiences and make them work to your advantage.
How Brands Warm Up to Valentine’s Day: Classic to… Um… Soggy Campaigns
Hows does your brand approach holidays or themes? Let’s review four major brands’ campaigns with sites on Valentine’s Day and love, love love. From Coca-Cola’s classic sweetness to IKEA’s soggy (arguably pushing the limits of icky) sense of marketing panache.
The Niche Freelancer: Tackling the Crowded Smorgasbord of Food Writing
The world of food writing is highly competitive. Pay rates can vary widely based on brand status. And wannabe star chefs or influencers can rocket from nowhere with just the right tweet. Get perspective on staying in the game from a food writer who’s been in the biz (and food blogging circuit) for more than 15 years.
Writing for Listeners (and Smart Speakers): Four Writers for Radio Share Their Craft
With the rise in text-to-speech, smart speakers, podcasts and audio courses, more and more writers need to examine the fundamental differences between writing for print and “writing for radio.” We rounded up some of the best tips for gearing your content and marketing to listeners, not just readers, in the age of Alexa and Siri.
Content Radar: Study Reveals Three Characteristics Your Content Needs for Supercharged Effectiveness
This week, the best campaigns give users something to be emotional about. Also, Facebook is glad people are using it less; Instagram finally gives marketers what they have been asking for; and what’s not to like about a dancing chicken?
More Than Words: Online Courses to Improve Your Freelancer Toolbox (and Stay Competitive)
Digital marketing, coding with mentors, academic certifications… Here are some of the best companies providing online courses that help freelancers — and all professionals, for that matter — stay competitive in the job market and win more freelance jobs.
How to Audit Your Martech Stack and Eliminate Bloat in 2018
Out with the old and in with the new… martech. Ben Beck offers his seven recommended steps to keep your organziation on track and up-to-date. Find out how you can conduct an effective audit of your martech stack, trim off that excess, and enjoy a freshly streamlined set of tools in 2018.
Let’s Flashback to Buzzed-About Super Bowl Commercials of the Past Decade
It’s impossible to choose the best commercials of the past generation of Super Bowls, so we’ve compiled a list of 10, from 2004 to 2017, that stand the test of time due to celeb casting, clever humor or timeless storytelling (even if a little controversy is thrown in).
#ProContent Podcast: Content That Generates Social Attention
Social media wasn’t built for business; it was built for people to interact with people. In this #ProContent Podcast, Neal Schaffer and Jacob Warwick discuss this conundrum for businesses and how to target and make social content that resonates with people.
How the Creator of the ‘Mortified’ Phenom Turned America’s Diaries Into a Global Movement
Are you sitting on content gold and don’t even know it? Open your creative vault with our Q&A with the mind behind ‘Mortified’, David Nadelberg. Learn how he turned an “accidentally funny” experiment (that cost 350 bucks) into a burgeoning franchise, including a new show that premieres this month on Amazon and Netflix.