25 Questions You Need to Ask When Creating a Content Strategy

25 Questions You Need to Ask When Creating a Content Strategy

Building a content marketing strategy for your company? Ask these questions at the onset and use the answers to inform your next moves.

#ClearChat Recap: MarTech Tools, Tips and Insights With @MarTechBen

#ClearChat Recap: MarTech Tools, Tips and Insights With @MarTechBen

Are you getting the most out of marketing tech? You can always send questions to Ben Beck @MarTechBen. But first, catch up on our...

Your Content Marketing Radar: May 10, 2017

Your Content Marketing Radar: May 10, 2017

This week... Be careful of shining too brightly on Instagram. Simmer down now: Snapchat Ad Manager is almost here. And what did MailChimp just...

Interview With Kristina Halvorson: Creating Successful Content CMOs Care About

Interview With Kristina Halvorson: Creating Successful Content CMOs Care About

Is your content strategy a mess? Get insights from Kristina Halvorson, who has helped clean up content marketing strategy for numerous Fortune 500 companies....

5 Big MarTech Shifts Emphasized at Marketo’s Marketing Nation Summit

5 Big MarTech Shifts Emphasized at Marketo’s Marketing Nation Summit

Are you in the loop on the greatest trends and fastest changing niches in marketing technology? Ben Beck shares top insights from the recent...

Your Content Marketing Radar: May 3, 2017

Your Content Marketing Radar: May 3, 2017

Facebook shares an important video announcement. Google might start finger-shaming you come October. And who won in the battle of Snapchat vs. Instagram Stories?

How do SEO and Storytelling Work Together? An Interview With Casey Markee

How do SEO and Storytelling Work Together? An Interview With Casey Markee

How can storytelling elevate your blog posts or invigorate content for "boring" industries? SEO expert and founder of Media Wyse, Casey Markee, shares insights...

Effective and Simple Ways to Automate Your Social Media Marketing With IFTTT

Effective and Simple Ways to Automate Your Social Media Marketing With IFTTT

Learn to automate three social media marketing tasks through IFTTT (If This Then That) integrations. Get simple instructions to get your applets up and...

How to Use Competitive Analysis to Build a Content Strategy

How to Use Competitive Analysis to Build a Content Strategy

You can't let the competition dictate your strategy, but you do need to know how they're positioning themselves. Sid Bharath explains how to use...

What Does an Editor DO, Anyway? Why Your Brand Needs an Editor #ForSure

What Does an Editor DO, Anyway? Why Your Brand Needs an Editor #ForSure

Everyone needs an editor, right? Right. But gone are the days when an editor simply cleaned up copy. Oh, they still do that —...

Freelancers: Deliver Copy That Converts With These 5 Copywriting Tricks

Freelancers: Deliver Copy That Converts With These 5 Copywriting Tricks

Of course you want to deliver high-quality content for your clients. When it comes to writing for the Web, you also want to write...

Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb

Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb

Storytelling isn't a buzzword. It's the foundation of all great content. Are you tapping into its power? Are you missing the key elements? Get...

DIY Guide: Build an Automated Customer Review Solicitation Program

DIY Guide: Build an Automated Customer Review Solicitation Program

Increase the number of favorable customer reviews your company has on Google, Facebook, Yelp, etc. Ben Beck explains how to set up an automated...

Your Content Marketing Radar: April 21, 2017

Your Content Marketing Radar: April 21, 2017

With content marketing best practices and trends seemingly changing daily, there’s no way a busy content marketer can keep up with everything. The good...

How to Create a Content Marketing Strategy for Social

How to Create a Content Marketing Strategy for Social

Social media powerhouse Neal Schaffer outlines the steps to developing a killer content strategy for social.