Top 5 Tips for Creating an Effective Video Marketing Strategy
Here are five expert tips that should be part of your video marketing strategy in an ever-changing world.
Beyond the Existing Customer: Important Potential Audiences for Your Content
It’s beneficial to have a well-rounded strategy for communicating with different audiences, but before you can come up with them, you have to decide which ones are important to your business.
Crisis Management and Recovery: How to Prepare a Content Strategy for Contingencies [Ebook]
Preparation and communication is essential for business continuity. Learn the necessary elements of an effective content strategy to weather a crisis.
Content Marketing Hierarchy: Bring Harmony With Content Elements
Content elements are the unsung heroes of our brand experience. Learn about their significance and how to leverage elements to harmonize your brand.
20 Must-Have Marketing Lead Generation Tools
Martech expert Ben Beck rounds up the top lead gen tools, with a rundown on features, user-friendliness, integrations and prices.
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How to Write a Successful Executive Summary [Template + Example]
Master one of the most vital documents for high-level business development communications: the executive summary. See a real-life example, with expert tips.
Content Marketing Hierarchy: Use Content Assets to Earn Value
Content assets are distinct pieces of content that support multiple purposes and strategies. Find out how they work to earn value for your brand.
Best Link Shorteners Reviewed: Bitly vs. TinyURL vs. BL.INK
We took a deeper look into three of the most popular link shorteners — Bitly, TinyURL, and BL.INK — and compared them by price, features, and ease of use.
Top 5 Books All Writers Must Read in 2020
Each one of these books will help you sharpen your skills, connect with your readers, and grow your career, whether you are writing a novel, website copy, or an email.
How to Write Elevator Pitches That Win Prospects
Here it is: Everything you ever wanted to know about crafting an effective and compelling elevator pitch, plus three persuasive examples.
The Art of Creating a Powerful LinkedIn Summary: 5 Do’s and 5 Don’ts
Learn how to write your best professional summary or portfolio intro. We share author Donna Serdula’s professional tips for mastering the art of personal branding.
Media Revenue Revamped: New Ways Publishers and Creators Are Monetizing Beyond Ads
There are so many ways to expand your reach and take advantage of emerging revenue streams beyond advertising. Here’s how.
How to Record the Best Remote Video Testimonials: New Tech & Tips
Learn the latest tech and tips to record remote video testimonials, complete with teleprompters, remote direction, and connection-proof 4K video capture.
Content Marketing Hierarchy: Foundational Content Is Your Base
Foundational content is the base, the support system that holds up the bigger pieces of your brand experience. Learn how to build a stronger foundation.
10 Things to Know About Prepping Talent for Remote Video Shoots
Here are 10 things you absolutely need to know before you direct your next remote video shoot, whether for testimonials, explainers, or C-suite addresses.