Content Radar: Could the Explore Feed Save (or Doom) Brands on Facebook?
Keeping pace with the perpetual influx of content marketing news and announcements is no small task, but you don’t have to do it alone. Check out the news you need to know from this week.
Motion Graphics: Creating Art to Tell Complex Tech Stories
Get insights on creating motion graphics from Garrett Bess, CEO of Two River Pictures, an expert with 20+ years experience creating video marketing for tech companies.
Disqus vs. Facebook Plug-Ins for WordPress Comments
Disqus or Facebook for blog comments? Ben Beck answers a question we often receive from WordPress users. Get the rundown on the pros and cons for each plug-in.
Laughing All the Way to the Sale: Should Your Brand Be Funny?
Learn to create hilarious content that sells, taking cues from Hollywood. Lena Katz interviews Greg Cohen and Jason Cox, co-founders of No Roads Productions, on their methodology of capturing new customers with humor.
Understanding Different Types of Editing: What Kind of Freelance Editor Do I Need?
Developmental editor or managing editor? Copyeditor or proofreader? Just like writers, not all editors are the same. Read a pro’s savvy rundown on the types of editing and find the best kind of editor for your particular content.
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Content Radar: Facebook Looks to Brands to Save Fledgling Facebook Stories
Finding time to keep up with the latest content marketing trends can be difficult, but there is good news—we’re here to help. Stay at the top of your game by taking a quick look at this week’s highlights.
Customer Retention Marketing: Tools for Building Online Courses for Under $400
Ready to create your own online courses for customer retention? Ben Beck shows you the basics on using WordPress, LearnDash and Screencast-o-matic to launch your e-learning efforts. Second in a two-part series.
How to Make Effective CTAs: The 3 Important Components
Calls-to-action. We’re confronted with countless CTAs every… single… day. But have you ever noticed why you click on some more than others? Lori Hill explores three tried-and-true tricks to boosting click-through on your CTAs.
How to Outsource Content Creation to a Team
The success of any outsourcing ultimately relies on your communication. Here are six steps to working with your content partners and freelancers to produce effective, high-quality media that meets your goals.
Content Radar: Polls May Change How You Use Instagram Stories
Don’t let this week’s most important content marketing news and studies pass you by. Here’s a quick look at what you need to keep on your radar.
Technology in Arizona: How Storytelling Factors Into Innovation and Growth
Lauren Witte of the Arizona Technology Council shares her local perspective on how growing tech companies in the Grand Canyon State adapt their brand stories as they continue to evolve.
Customer Retention Marketing: Create a Course
Decrease customer churn; exponentially increase profits. Get tips on creating your own courses to boost customer retention. First in a two-part series.
The Talent Cloud of the Future: Thoughts From Leaders in Three Fields
Although it’s in its infancy, the blended and decentralized workplace is here to stay. Get insights from leaders at the forefront of developing the “talent cloud” of tomorrow.
#ProContent Podcast: Organizing Your Content
Get tips and strategies for organizing content, assessing internal and external needs, and avoiding the duplication of effort.
Content Radar: Anticipating the Impact of 280-Character Tweets
Time stands still for no one — and neither does content marketing. Check out your weekly wrap-up of what’s most important to keep on your radar.