Dear Megan: Passive (Boo Hiss) Versus Active (Hooray) Voice
Our resident grammarian and style expert, Dear Megan, kicks off her inaugural column with a tipsy reminder about passive and active voice construction.
Diction Affliction: That’s So Cliché… Or Is It?
Can clichés help seed creativity during the writing process? A fresh look at the trite expression.
Copyright Law and Social Media: Use the “Share” Button
Recently a Facebook Page I follow posted a somewhat annoyed status update. The admin of this Page (Page A) was upset because of a message he or she received regarding content Page A had “stolen” from Page B. Here’s what happened: Page B posted content. Page A, rather than using the “Share” option, saved the […]
Inbound Marketing: Crawl, Walk, Run, Fly
Wouldn’t it be great if you could create a website for your business and, just like that with no inbound marketing strategy, you’re easily found in Google, your content is consistently shared along all social media platforms, and you’re a brand as recognized and respected as Coke or Kleenex? Also: Pigs will fly, up is […]