When in a crowded category, competitive forces drive differentiation. So people who are true niche experts often balance their writing work with a separate full-time practice, like a fitness instructor who writes about health or a full-time nutritionist who writes about diet. Today we’re looking at three content creators who have taken three specific approaches to their work within Health/Wellness.
Your best work or only your most recent work? Deciding what to include, or not include, in your freelance portfolio can be a daunting exercise in second-guessing yourself. So we asked talent recruiter Serena Wolf, who’s found countless creatives their “unicorn jobs,” about what she looks for in a portfolio.
On the #ContentRadar this week: Instagram’s small changes could have a big impact. Also, Facebook has a week to forget; digital users offer suggestions to make ads less annoying; and LinkedIn “borrows” video tools from Snapchat and Instagram.
There’s a lot to be envied about the freelance lifestyle… but doing your own taxes isn’t one of them. We have all the top tips and things to keep in mind when filing your own taxes as a freelancer.
With the recent shifts in policies affecting social feeds and the media players who feed them, how can content marketers cope with these changes? Discover some ways to interpret key performance indicators and streamline your content strategy to be more powerful in the ever-evolving online marketplace.
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Marketers have tried many ways to engage people’s spending habits around spring cleaning, because although it’s a time when people are decluttering and organizing, it has the potential to be that season when people spend a crazy amount of money. Let’s look back at how some brands have to tapped into the yearly ritual.
Adverbs. Love ’em or hate ’em, they can be the gateway to bad writing if you don’t use them appropriately. Take a little refresher on this oft-maligned part of speech.
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
Freelance writing is no longer just a hobby for dilettantes and those wanting a little extra cash. It’s a business — and perceptions are changing rapidly. If you’re thinking of taking the plunge into a full-time freelance writing career, expert Gregg Rosenzweig shares his decades of experience to help you decide.
On the #ContentRadar this week: Sending more emails doesn’t necessarily result in more readers. Also, Reddit tries its luck with native ads; Facebook lets users sponsor their favorite creators; and Google is destroying bad ads.
Shifting into freelance writing as a full-time career takes some effort, and isn’t without its challenges. But once you find your stride, it can be very rewarding. Allie Freeland shares tips to help you take flight, drawing from the highs, lows, and key lessons she’s learned along the way as a freelance writer.
We’re proud to introduce CV Portfolios, a free tool designed to help professional creatives get hired for freelance jobs.
Wherever your marketing seems to slip into a neverending time suck, there’s likely a Zap to help. Martech expert Ben Beck shares his picks for the best Zapier apps to help you save countless hours, from optimizing social posts to automating contact lists and notifications.
Although not all brands are a fit for content marketing around sports, here’s a look at brands that play the game of March Madness marketing at the championship level, from dominating pizza to towering over the food aisles at brick-and-mortars.
Freelancers who have laser-like focus have some tricks up their sleeve; one being proper nutrition. The concept of “brain food” is no myth. In fact, it’s been studied and supported for years by numerous universities. Here are three go-to snacks to cultivate ultimate brain function, and three prompts to get your creativity flowing.
Fear is the mind-killer. If you’re a content creator, getting too comfortable in your work habits can limit your future prospects and hamper your career. Full-time freelancer Lena Katz offers some tough love for those skittish about change, with suggestions on pushing yourself outside your comfort zone with actionable tips.
