Yes, working in your pajamas is nice, but the realities of full-time freelance life aren’t always so pleasant. Get the real story before you jump in.
Libraries are full of unexpected books that can open up angles in your research that shift your thinking. So dust off your library card and get lost amongst the aisles.
Up for the challenge of complex corporate communications? Learn from freelancer and longtime wealth management columnist Dahna Chandler, who lends her voice to some of the top financial institutions and consumer publications in the world.
Content marketing is all fun and games until someone gets sued. From “official rules” that are anything but to costly trademark issues, here’s how content marketers can avoid legal pitfalls.
Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider.
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Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team.
As with most social media platforms, fans want your posts to be short and sweet. Find out the ideal character count before engagement starts to drop off and how to ensure every post, regardless of length, offers value.
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
Learn how successful brands like Sephora, Macy’s and Booking.com are using employee-led storytelling to authentically connect with — and convert — their target audience into customers.
Three industry leaders share the impact they’ve seen content marketing make and how they vet prospective writers to ensure they know how to connect with consumers.
Not all keyword research tools are created equal. That’s why we’re taking a look at the pros and cons of the top five tools on the market to find out which ones truly deliver.
Work-life balance doesn’t have to be a mythical concept. Two successful freelancers share their best tips for thriving in both your professional and personal life.
What’s the difference between free-writing vs. journaling and how can they be used to help writers build confidence and generate original ideas? Learn how these writing activities can help writers in all stages of their careers.
The wall. The big white wall… of your computer screen. When you hit it, you have to hit back. Buck up and be the master of jump-starting your own creative process. Here are a full-time freelancer’s actionable tips to keep yourself from slipping into the void of writer’s block.
What could be more powerful — or persuasive — than customer-led storytelling? Here are eight brands that are knocking it out of the park, from Warby Parker to Tesla.
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
