Artificial Intelligence Options Compared for NLP: Which to Use for Your Chatbot
Confused about natural language processing (NLP)? In this week’s #MartechMonday, expert Ben Beck answers the most important questions about leveraging artificial intelligence and NLP in your marketing chatbot, and which platforms can help.
Importance of Brand Consistency: 7 Key Approaches for Keeping Aligned
Do you have consistent branding in all of your content? Stacy Jackson explains how it can help build brand awareness and develop trust and loyalty with customers.
Newsletter Strategy: How to Attract (and Keep) Subscribers (5 of 5)
In part five of our Newsletter Strategy Series, we provide expert-curated tips for maintaining a newsletter strategy that evolves with a brand and attracts potential customers.
Snapchat, Facebook Headed in Opposite Directions — Where Should You Focus Your Efforts?
On the #ContentRadar this week: Snapchat is up; Facebook is down. Also, Instagram forces greater transparency; Facebook Watch is going global; and you probably aren’t persuasive enough to change anyone’s mind on social media.
Long-Form Content: Creating Ebooks That Convert (4 of 5)
You may dread the seemingly exhaustive future effort of creating an ebook, but take note of these steps and be well on your way to revealing subject-matter prowess and turning readers into customers.
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Thinking About Influencer Marketing? 10 Realistic Warnings Before You Begin
For all the exposés that have run on Adweek and DigiDay recently, countless brands still decide daily to “dive into influencer marketing.” They start off starry-eyed, yet wind up with meager results. Consultant Lena Katz shares caveats to consider with social campaigns.
Newsletter Strategy: Your 7-Day Guide to Creating an Email Newsletter, From Draft to ‘Send’ (4 of 5)
In part four of our Newsletter Strategy Series, we provide a no-brainer, easy-to-follow guide to starting the content and design creation of your newsletter, straight from industry pros who have mastered the process.
Report: Lack of Transparency on Social Media Can Affect Your Bottom Line
On the #ContentRadar this week: Your lack of transparency is causing you to lose customers. Also, Facebook makes learning from groups easier; YouTube lets users track app usage; and Snickers’ banner ad gets the last laugh.
Long-Form Content: Mastering Creative Briefs for Ebooks and Assets (3 of 5)
Most brand marketers underestimate power of creative briefs. With that being said, how can you make sure you maximize the potential of building a brief for your first long-form content project? Here’s how.
The State of Chatbots After Cambridge Analytica: Hurt or Helped?
Were chatbots hurt or helped by the revelation that Cambridge Analytica was misusing Facebook’s data? Martech expert Ben Beck surveys the aftermath, including false predictions and the lasting effects.
What Social Content Can I Get for $1,500 / $3,000 / $5,000 a Month?
For all of you who are wondering what a social content producer can do, let’s look at a reasonable scope of work for typical monthly retainers. Independent producer Lena Katz shares three possible scenarios for different budgets.
Newsletter Strategy: Think Your Brand Needs One? Your ‘Why’ and ‘Who’ Matter (Part 3 of 5)
In part three of our Newsletter Series, we help brands navigate not only their need for a newsletter but best practices for identifying their audience and other tricky questions.
Report: Young Social Users Would Rather Consume Content Than Create It
On the #ContentRadar this week: Young social users take more than they give. Also, why your email marketing is annoying consumers; which smart speaker is the most popular; and how JOMO is the new FOMO.
Long-Form Content: Kick A$$ Examples of Brands Who Rock at It (Part 2 of 5)
In the second post in our series on long-form content (LFC), we round up great examples of different kinds of LFC to help get your wheels turning.
10 Ways Marketers Can Use Alexa Flash Briefings to Grow Their Business
How can Alexa flash briefings help in your marketing efforts? Martech expert Ben Beck shares the step-by-step process to follow when creating your own flash briefings and to grow the daily audience for your business. Plus, more info on how to create a briefing under an hour.
Content Strategy vs. Content Vision: Two Agency Chiefs Sound Off
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.