Reality Check: Full-Time #FreelanceLife Isn’t for Everyone
Yes, working in your pajamas is nice, but the realities of full-time freelance life aren’t always so pleasant. Get the real story before you jump in.
We Love Libraries: A Writer’s Endless Treasure Trove for Ideas
Libraries are full of unexpected books that can open up angles in your research that shift your thinking. So dust off your library card and get lost amongst the aisles.
The Niche Freelancer: Wealth Management and Institutional Finance
Up for the challenge of complex corporate communications? Learn from freelancer and longtime wealth management columnist Dahna Chandler, who lends her voice to some of the top financial institutions and consumer publications in the world.
How Content Marketers Can Overcome Legal and Compliance Roadblocks
Content marketing is all fun and games until someone gets sued. From “official rules” that are anything but to costly trademark issues, here’s how content marketers can avoid legal pitfalls.
9 Tips on Snagging Featured Snippets (and Where They’re Headed)
Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider.
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How to Ride the Voice Search Wave: 12 Ways to Seize More Web Traffic From VSO
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team.
What’s the Ideal Facebook Character Count for More Engagement?
As with most social media platforms, fans want your posts to be short and sweet. Find out the ideal character count before engagement starts to drop off and how to ensure every post, regardless of length, offers value.
The Words and Wisdom Behind Your Video: Essential Docs for New Producers
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.
8 Impressive Examples of Employee-Led Storytelling
Learn how successful brands like Sephora, Macy’s and Booking.com are using employee-led storytelling to authentically connect with — and convert — their target audience into customers.
3 Female Executives on the Importance of Content Marketing (and Vetting Quality Writers)
Three industry leaders share the impact they’ve seen content marketing make and how they vet prospective writers to ensure they know how to connect with consumers.
The Top Five Best Free Keyword Research Tools
Not all keyword research tools are created equal. That’s why we’re taking a look at the pros and cons of the top five tools on the market to find out which ones truly deliver.
How Busy Freelancers Can Achieve Work-Life Balance
Work-life balance doesn’t have to be a mythical concept. Two successful freelancers share their best tips for thriving in both your professional and personal life.
Free-Writing and Journaling: Tools to Activate Original Ideas
What’s the difference between free-writing vs. journaling and how can they be used to help writers build confidence and generate original ideas? Learn how these writing activities can help writers in all stages of their careers.
Freelancer Bootcamp: 7 Tips to Avoid Hitting the Big White Wall of Writer’s Block
The wall. The big white wall… of your computer screen. When you hit it, you have to hit back. Buck up and be the master of jump-starting your own creative process. Here are a full-time freelancer’s actionable tips to keep yourself from slipping into the void of writer’s block.
8 Exceptional Examples of Customer-Led Storytelling
What could be more powerful — or persuasive — than customer-led storytelling? Here are eight brands that are knocking it out of the park, from Warby Parker to Tesla.