Are There Universal Emotions? Brain Science Findings Challenge Our Storytelling Assumptions
Have you been perpetuating biases in your writing? Learn how to recognize stereotypes, archetypes, tropes, and cliches in your storytelling.
10 Eye-Opening Video Creation and Publishing Insights From Facebook Pros
A new video series from Facebook itself is a not-so-secret tool that could transform your Facebook video development efforts. Here are the best insights.
Fewer vs. Less: Why It Depends on What You’re Counting
These handy rules might help you spend LESS time stressing about your writing and make FEWER mistakes… at least if the source of your stress is the distinction between “less” and “fewer.”
What Are Good Conversion Rates?
Overall, you need to decide how you define a “good” conversion rate based on your industry, website, and bottom line.
What Is a Bounce Rate?
A bounce rate — named after the slang term for an exit — is an important metric to understand and follow.
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How Emotional Science Can Help You Create More Striking Narratives
Explore how understanding the mind as a manufacturer of emotions can teach us to be more empathetic in marketing, advertising, and storytelling.
What Is a Qualified Lead?
What is a qualified lead — and why does it matter in marketing? Find out in this quick guide.
What Is a Lead?
Lead generation is one of the most complicated yet most vital parts of an effective digital marketing strategy.
What Are Long-Tail Keywords?
To increase your number of long-tail keyword rankings, there’s just one thing you have to do: Publish more great content.
What Is Search Engine Optimization (SEO)?
Think of SEO like a spoked wheel, where the spokes are all SEO tactics. If you use all of them together, the wheel is strong. If you start taking out spokes, you weaken the wheel.
Bounded Rationality: Why Customer Behavior Is Tough to Predict
Bounded Rationality has nudged us toward algorithm-driven, augmented decision-making. Learn more about this cognitive bias.
What Is a Featured Snippet?
Are featured snippets good or bad for SEO? The final answer: It depends. It completely and totally depends on the query. Learn more.
Customer Reviews and Testimonials: Why They Matter and How to Manage Them
Do reviews actually impact your online presence? Do they help your SEO? What’s the best way to manage them? Get all your questions answered in this comprehensive guide.
What Is the Cost Per Lead?
In addition to understanding what entices your audience to click or make a move, it’s also vital to know how much you’re spending to gather your goal data.
Farther vs. Further: Why It Depends on the Places You Will Go
Who ran farther? Which project needs further work? If you’re confused about the difference between further and farther, take heart — so are grammar experts everywhere.