SMART Goals: 5 Do’s, 5 Don’ts, 21 Examples for Writing Excellent Ones
SMART goals are an effective, measurable, and impactful way to ensure you are pushing yourself and growing your freelance business. Learn do’s and don’ts for setting your own.
4 Content Personalization Strategies and How You Can Start Using Them Today
If you want to engage with customers as individuals you must have a personalization strategy to be successful.
8 Ways to Transform Your Live, In-Person Event Into a Virtual Success Story
Rethinking the future of your live event? Here are eight tips on how to transform it from an in-person event to an immersive digital experience.
Content Marketing Hierarchy: Audience-Centric Content Ladders
Content ladders are comprehensive pieces that allow you to have purposeful conversations. Find out how to drive a high-performing content strategy.
How to Maximize Your Instagram Strategy: Tutorials for Stories, Highlights, and More
Based on data, it is a missed opportunity if your business or brand does not have a presence on Instagram. Learn how to create an account, build your brand’s presence, and take advantage of features like Highlights, and more!
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How to Crisis-Proof Your Freelance Business
Use this seven-step plan to add safety measures to your business to help ensure your income streams remain steady no matter what unexpected crisis may arise.
5 Job Interview Elevator Pitch Examples That Exemplify Confidence
Whether it’s an entry-level job or you’re looking to make a big move, these elevator pitch examples will help you come prepared and boost your confidence.
Marketing During a Crisis: 5 Brands That Did It Right (Plus Tips to Avoid Misfires)
Want to be a fearless marketer at a time of crisis? Here are things that brands did right — and wrong — when it came to marketing in tough times.
Top 25 Content Types for Inbound Marketing
Need content? Not sure what to create? Here are 25 content types and how they can effectively mix into your content marketing plans.
Forget Demographics: Target Audience Mindsets in Seven Steps
Only focusing on demographics with audience targeting? You’re missing an opportunity to gain a deeper understanding of how your audience really thinks and why they think that way.
Content Marketing Hierarchy: Build Authority With Pillar Content
Looking for a way to rise through the ranks, build quality backlinks, and improve engagement? Become an authority by producing top-notch pillar content.
7 Ways to Remain Calm With a Panicked Client
When something uncontrollable happens — bad press, a pandemic, a recession — you need to go straight into crisis communication mode.
10 Great Writing Tips That Could Change Your Narrative Forever
Whether you’re new to writing or been at it for years, these tips will help you refine your craft, and maybe, just maybe, change your narrative once and for all.
How to Navigate Brand Messaging in a Crisis
Whether it’s a pandemic, PR disaster, or anything else, having a contingency plan will help you adjust your brand messaging during a crisis.
What Types of Freelancers Do I Need for My Content Creation?
The term ‘freelancer’ encompasses dozens of types of content creators. Learn which ones might be a good fit for your content marketing needs here.