Instagram’s New Sponsored Content Feature: What It Means for Marketers (Rejoice!)
San Francisco-based tech adviser Hung Doan helps de-mystify Instagram’s new sponsored content feature and how it can help marketers, in turn, de-mystify the value of influencers.
Amplify Employee Advocacy With Smarp, Sociabble, SOCXO
In the last of a four-part series on influencer marketing, Ben Beck explores top apps for tapping into an often overlooked source of true influencers: your own employees. Learn about martech to encourage employee advocacy.
Focus on Customer Experience (CX) to Grow Your Marketing Agency
Trends show customer experience (CX) could be a key differentiator for your marketing agency in the future. Which factors should you focus on now?
Influencer Marketing Gamification: How to Use Promoto
Third in a martech series on influencer and advocate marketing, Ben Beck explores how to engage customers and promoters with gamification using Promoto.
Prospect Marketing for Agencies: Why Winmo/The List Beats Out LinkedIn
Looking for new tools to grow your client base? We dive deeper into why Winmo/The List won out as the most popular prospecting software for agencies, in a recent survey.
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The Pitching Game: 4 Freelance Pitch Examples and a Template
How well are you filling up your calendar with freelance work? Freelance writer Angela Tague shares tips and real-life examples of pitching to top brands to help keep your work flowing. Plus, download a free template to get your pitches started.
A Simple Guide to Influencer Marketing Technology
Influencer marketing continues to grow in popularity and, with technology, in effectiveness. But before you go hog wild, reset your expectations with Ben Beck’s primer on influencer marketing, first in a four-part series.
How Agencies Can Wrangle Chaos by Consolidating Martech [SlideShare]
Need to simplify your agency’s tool set so you can amplify output? Stop wrestling with tool consolidation and reap the benefits. Plus, review a quick SlideShare on how ClearVoice for Agencies can help streamline your process.
The Power of Pay for Tech Writers: Are Freelance Rates and Quality Correlated? [STUDY]
We assigned three writers the same assignment, a 400-word article about “Security Best Practices for Development Operations Teams.” Twenty editorial pros rated the quality of each of submission. Here are the findings…
Freelancer Success Stories: Visibility in the Freelance Economy [Podcast]
Getting freelance work, learning from your mistakes, social and selling yourself… Listen to a roundtable podcast about common freelancer issues, with guests Stacy Jackson, Berrak Sarikaya, and Jacob Warwick.
Optimizing Evergreen Content So It’s More Actionable and Zombie-Proof
Don’t let your best content just drift off into zombie land. Get more bang for your buck with tips to keep pumping life into your evergreen content.
How to Reignite Your Social Media With Great Storytelling
Does your social need a refresher? Get inspo to reboot your approach with a SlideShare of great examples of social media storytelling.
A SEO Round Table: Separating Truth From Myth
“Can SEO please stop changing?!” you scream. “No,” the universe snickers. Wrap your noggin around the latest state of SEO with industry experts Stacy Jackson, Jacob Warwick and Jesse Teske.
The Power of Pay for Travel Writers: Study Results on Freelancer Rates and Quality
We assigned one travel article to seven writers and had 30 editorial pros rate the quality of the submissions. Did vetted experts outperform less experienced writers?
6 Key Updates That Will Make You Consider Chatbot Marketing
Right now, the chatbot revolution is happening, and it’s just in its infancy. Beat your competition with the most important updates in Facebook Messenger chatbot marketing for early adopters.