What These 10 Halloween Treats Say About Your Content Marketing Tricks
Content Is King (Size). What you’re giving out for Halloween says a lot about your content marketing style.
I Spent $30,000 Testing Different Blog Designs – Here’s What I Found
Justin Brooke spent $30,000 on traffic to split-test every possible layout of his blog. By the time he was done, he increased his overall conversion rate from 2 to 25 percent. Here are the four biggest factors that led to his success.
Is There a Gender Pay Gap in Content?
Everybody’s heard that women, on average, make 79 cents to every dollar that men make. What about women in content? We asked a few. Let’s keep the conversation going.
Dear Megan, Do We Need a Style Guide for Content? Yes, You Do
Is it log in or login? E-book or ebook? News feed or newsfeed? If you had a style guide, you’d know. Dear Megan explains.
How Cancer Inspired Pro Golfer Joel Dahmen to Tell His Story
Pro golfer Joel Dahmen beat cancer. Now he’s using his story to raise awareness and money for others. Learn how storytelling can inspire good things.
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A Quick & Simple Guide to Google: Search Tips From a Pro Googler
There is an art to search. Brainstorm better ideas for your content with this guide to Google.
Influencer Strategies: How to Sync Distribution and Post-Publishing Efforts
Get expert advice on how to thoughtfully coordinate distribution efforts with influencer partners and align post-publishing execution.
3 Best Styles of Emails to Engage Your Audience
Marketers, looking to increase the click-through rate on your emails? Tailor the email’s style to the result you’re looking for. We show you how.
Fact: Puns Are the Worst. Don’t Put Puns in Your Content.
Content marketers, your readers deserve better than these cheesy, forced plays on words. This is why I hate puns and you should, too.
Video Marketing Checklist: Channels, Tips and Tools
Video marketing is more strategic than simply uploading and sharing a file. Learn how to effectively use and distribute video with these tips, tools and channels.
The 35 Most Overused Phrases in Content Marketing According to Dear Megan
Please, people, give it a rest. Our resident logophile, Dear Megan, names the most tired phrases in content marketing today.
Authenticity: Your Content Marketing Secret Weapon
Online marketing used to be about quantity. Today, getting found online requires quality content and authenticity.
How Skateboarding Mastered Content Marketing More Than 13 Years Ago
Skateboarding shreds it with quality content marketing. Check out the four tactics used by the industry then and now.
Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
Kelsey Jones is involved in every aspect of the content-creation process. Read on to learn how you can put her tips and tricks into practice with your own content.
The Anatomy of a Well-Oiled Content Marketing Machine
Assembling a winning content marketing team requires some fine-tuning. Want to create content that makes your brand look good and converts website visitors into customers? Here’s the team you need.