The Niche Freelancer: Shifting From Cosmo Editor to Personal Finance Writer
Have varied interests as a writer? Learn how Anna Davies, former staff editor at Cosmopolitan, balances her career between writing features for Glamour and financial content for major brands like Citibank.
Crafting Engaging Press Releases That Catch the Attention of Curiosity Rovers
Help your media outreach take flight. A reporter who has skimmed over thousands of press releases offers tips that could help you make the right impression on the right writer for your next press launch.
Two Significant Additions Will Change How You Use Instagram in 2018
This week, two major changes are setting up Instagram for a huge 2018. Facebook is (finally) nearly ready to let you know actual reach. And marketers, get ready to spend more on audience data.
Four Steps to Help Marketers Engage Better With Their Remote Workforce
Don’t treat freelancers and remote workers like they’re disposable. Learn key steps to keep them engaged and in the loop.
Freelancer Etiquette for Working During a Personal Emergency (You Don’t Need to Be a Superhero)
Freelancers often feel more self-induced pressure to work during crises. But being a superhero (or drama queen) is far from necessary. Get tips on being calm, cool and appropriately honest when you need to tell clients they’re being put on hold.
Create Better Content, Faster
With Our Easy-to-Use Platform and Talent NetworkGet a Free Demo
How Hiring a Professional Writer Helped a Specialized B2B Grow
When competitors actively read your content, you’re doing something right. Learn how the owner of a niche consultancy jumped into content marketing and found just the right writer to help differentiate and grow his business.
What Facebook’s New Advertising Principles Manifesto Means for Your Brand
This week, Facebook wants you to know “advertising principles” isn’t an oxymoron. Also, YouTube finally gets on the stories bandwagon; Instagram wants to let you share posts; and Google steps up policing.
Google Hopes for a #SmallThanks to Change the Local Search Game
This week, Google makes itself a friendlier option for local businesses. Also, Instagram live videos are getting more crowded; Twitter wants you to read tweets later; and people are spending way too much time on Facebook.
The Importance of Building Relationships With Your Freelance Writers
Although freelancers aren’t part of your full-time team, it doesn’t mean you can treat them as disposable. Learn why building strong relationships with your freelancers is important for long-term success.
Getting Ahead of Martech Disruptions in 2018: Voice Search and Autonomous Cars
Have you dedicated a portion of your resources for experimental content, to prepare for future martech shifts? Take a look at two of the technology trends that you should account for when making your marketing plans for 2018: voice-enabled content platforms and autonomous vehicles.
Facebook’s New Study Might Change How You Use Direct Messages
This week, direct messages and emojis may be the future of your marketing communication. Also, Facebook gives more insight about who is sharing your videos; Snapchat is making its app easier to use; and Messenger Day and Facebook Stories combine in hopes that somebody starts using them.
#ProContent Podcast: Fostering a Healthy Working Relationship Between Writer, Editor and Client
Trust, communication and organization are difficult to maintain when you’re working in the same office as someone. How do you keep these relationships healthy when multiple parties are in different locations? Ben Jacobson and Luke Wolfe give their advice on maintaining relationships in the distributed workforce.
WordPress Plugins to Easily Repost and Repurpose Old Content
Don’t lose out on traffic because of buried content. Ben Beck details top WordPress plugins for repurposing, resurfacing and reviving old blog posts and articles.
Mastering Online Surveys to Feed Your Content and Credibility (and Avoid a Twitterstorm)
Tap into the power of online surveys not only to guide your marketing choices but to fuel original research for your content. Marc Schenker shares tips from experts at SurveyMonkey.
Tweet to the Limit Effectively: 5 Paths for Using Your 280 Characters
All tweets are breaking lose! Lori Hil jumps into the abyss of the new 280-character limit and shows great examples of how users and brands are making the most of it.