For writers, emotions are our collateral; the more we are better attuned to feelings, the greater our ability to influence audiences.
Why does Swiffering seem more fun than sloppy mopping? Oh, the words may tell you. Get insights on word choice and how they influence perceptions.
Understanding top-of-funnel marketing means you are prepared to serve the appropriate content for anyone who interacts with your brand at this stage.
Is your brand footprint on the road to success? Learn more about the elements that make up your brand’s unique footprint.
Should you gate your content? Making that decision depends on who you’re targeting, the stage of the buyer journey you’re appealing to, and how valuable your content is to that population.
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Freelancer Angela Tague has written for pet brands like Purina, Friskies, Milk-Bone, and more. Here are her insider tips and best practices for writing about pets.
Whether you’re a large global brand or a start-up SMB, being able to articulate what makes your company (or yourself) unique is critical.
Understanding the reasons behind shopping cart abandonment is crucial to coming up with a successful solution. Learn more about this common issue.
Retirement isn’t the only option. Learn all about semi-retirement and get some potential job ideas for teamlancers too!
One could argue that engagement rate is the most critical data point of social media marketing. Learn more.
Beacons enable real-time and more personalized “communication” with customers as they navigate spaces. Learn more about this savvy marketing tactic.
More than ever, convenience and proximity have become key factors in decision-making. Learn more about local SEO and how to optimize your presence.
By using data and analytics, you can determine the success of initiatives and campaigns — and one of the most useful measurements is a click-through rate.
Using technology to run your marketing operations is no longer an option — it’s a necessity. Learn more about tech stacks.
Knowing where your prospects are is just part of the geotargeting equation. Learn more about this creative and effective marketing tactic.
As we think about global marketing, beyond translating and localizing a marketing concept to different markets, we also must learn to look outside the lens of our own culture.
