7 Persuasive Copywriting Hacks That Will Lead to More Conversions
From driving demand through urgency and nixing neutral copy, to highlighting conversion points through simplicity, here are some copywriting hacks to gain more conversions.
CMOs on How Freelance Writers Can Be an Extended Part of the Company
Ever wondered what motivates a client to sign a long-term contract? Two CMOs give valuable insight into how you can up your “wow” factor and get steady work from clients.
How to Give Writers Feedback: 8 Real-Life Notes Revised to Get Better Results
“Managers can simultaneously both overestimate and underestimate the power they have to impact the performance and egos of their team members.” Get eight examples of bad feedback and what you should say instead to push writers to produce their best work.
The Top Four Landing Page Builders to Help Boost Conversions
You know the old movie phrase, “If you build it, they will come?” Well, that’s not always the case. However, these four popular solutions will help you build eye-catching landing pages that not only attract your target audience but convert them too.
A Tax Attorney on the Smartest Choices a Freelancer Can Make
Tax season is especially dreaded by freelancers. But it doesn’t have to be this way. A tax attorney shares his best tips for paying estimated taxes, planning for your retirement and taking deductions that won’t trigger an audit.
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Roadmap Your Writing: A Secret Title, a Fictitious Introduction and More
From secret titles to fictitious intros, learn how to create a roadmap that helps you clarify, develop and test your ideas for any piece of writing.
Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor
Audarshia Townsend, a veteran lifestyle journalist and editor of Restaurant, Inc., says branded content opportunities are on the rise for creative and resourceful food writers.
How to Build a Year-Long Plan Around Content Marketing
Here’s your quarter-by-quarter strategy to building out a persuasive content marketing plan that gets clients excited to sign a long-term contract.
Community Management vs. Social Media Management: What’s the Difference?
If your content marketing strategy doesn’t differentiate between social media management and community management, it’s time for an update. Here’s everything you need to know about these two crucial components to your social success.
8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
Secret Treasures of the AP Stylebook: Important Updates You May Have Missed
It can be hard to keep up with the AP Stylebook (especially when they change their stance on hyphens every year). But that’s why we’ve got a rundown of the biggest updates and important new chapters writers and journalists should know.
Cultivating Old Sources for New Stories: Treat Them Like Your First Love
Once you’ve found the source equivalent of “the one,” never let them go. With a little love and attention, they can be used to cultivate countless story ideas. Here’s how to make the most out of old sources.
How to Spin Epic Product Descriptions With ADEPT Narrative Lines (Even for a Used Couch)
How can you create a product description for any item (no matter how big or small) that connects with potential buyers on every level? With a little strategy and spin.
How to Convince Clients to Invest in Long-Term Content Marketing
How can you get that coveted anchor client? By showing potential and current clients that you’re not just a one-off writer, you’re a content marketer who will be an essential part of their marketing team and long-term strategy.
How Web Content and Ads Work Together to Make Your Pay-Per-Click Campaigns a Success
Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.