The Evolving Role of Writers in the Gig Economy: Growing Your Freelancing Skill Set (1 of 5)
Get in sync with the times as a writer, if you want to earn more. Understand what you need to master, why it’s important and of course, how to go after it. Read the first in our five-part series on the modern skill set needed for freelance writers.
Facebook Pushes Aggressive 2019 Plans to Rise from the Ashes
On the #ContentRadar this week: Facebook has billions of reasons to be optimistic. Also, Snapchat may change its best-known feature; editable tweets may have a future; and Google+ is finally dropping dead.
The Eight Essential Business Friends a Permalancer Needs
Nobody can go it alone. As a freelancer, you need people in your professional life for financial reasons, references, creative support, and industry events. Permalancer Lena Katz lines up those who can help your business the most.
Graded Comparisons: Wix vs. Squarespace vs. Weebly
Martech expert Ben Beck puts three popular website creation tools through their paces. Which one will emerge victorious? Which is the best fit for you? Keep reading…
Apply the Lazy User Model to Your Pitching Strategy for More Wins
The Lazy User Model of solution selection (LUM) is a theory that researchers developed to predict what leads humans to adopt a certain technology when given several options. So how can freelancers use it to their advantage?
Create Better Content, Faster
With Our Easy-to-Use Platform and Talent NetworkGet a Free Demo
Want to Master Your Next Creative Brief? 10 Key Sections to Cover
For clients tasked with creating in-depth campaign or project briefs for dissemination to content creators, we outline how best to convey your needs.
2019 State of Social Media Report Touts Importance of Stories
On the #ContentRadar this week… Social media marketing in 2019 is all about story time. Also, Facebook plans to merge Messenger, Instagram Messenger, and WhatsApp; Marketers are spending more on LinkedIn; and Google gives a gift to all advertisers.
Become a Writer-Publicist Power Duo in the Gig Economy: Two Success Stories (5 of 5)
In the gig economy, your job security relies on your own ability to build professional relationships. When you try to expand your network as a freelance writer or publicist, take a cue from these two pairs who have mastered professional synchrony to succeed.
How to White Label Marketing Tools for Your Agency Use
Ever investigated white labeling tools or services for your agency? Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution.
Tapping Into ‘The Age of Ideas’ for Creatives: Interview With Alan Philips, Brand Invigorator
We ask Alan Philips, former SVP of Brand Experience at WeWork, about his new book ‘The Age of Ideas’ and how to help creatives unlock their creative power.
Study: Don’t Sleep on Mobile Ads’ Effectiveness at Bedtime
On the #ContentRadar this week: Bedtime might be the best time for mobile ads. Also, cross-promote events on Facebook Stories; and YouTube introduces project swipey watch.
How to Make $100K or More As a Freelance Writer? Five Successful Women Share Their Advice
What does it take to earn $100K or more as a freelance writer? Five women share their success, with tips on how to value yourself and your time.
Segmenting Your Customers to Increase Content Marketing Reach
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
8 Strategies in Content Marketing for Education and Nonprofits: New Trends, More Lessons
Get tips from an industry expert on conquering marketing challenges common to nonprofits and universities. Plus, download our ebook, ‘Content Marketing Best Practices: Higher Education & Nonprofits’, a 68-page guide in an easy-to-read slide format.
Up-Level Your Freelance Business Cards: Get Expert Advice From the Global Creative Director at MOO
Get tips in our interview with the Global Creative Director at MOO. Learn the do’s and don’ts on how to design effective business cards for your freelancing business, and how to make the most of your visual branding.