3 Ways to Drastically Improve Your Headline Writing
Headlines can make or break your content. After all, they can be the determining factor in whether or not you get the click. Here’s how to improve your headline writing.
How to Set Long-Term Goals for Your Business (Part 3 of 5)
Think you only need goals when you’re tacking a huge project? That mentality could be holding you back from greater productivity and a long-lasting career.
Creating a Foundation for Your Buyer’s Guide (Part 4 of 5)
How a nut graf, bible, and style guide can help you create a comprehensive and on-brand buyer’s guide.
How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina
Andy Crestodina is a content marketing expert and co-founder of Orbit Media. In this interview, Andy reveals how to keep your blog relevant and successful.
5 Undeniably Smart Direct Mail Takeaways From the Sears Roebuck Catalog
There’s a reason (multiple, actually) that the Sears Roebuck Catalog was successful for centuries. Take a look at five undeniably smart marketing takeaways from the Sears catalog you can still apply to your direct mail campaigns today.
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Feeling Freelance Fatigue? Consider a Solo Writing Retreat
If you’ve been feeling burned out lately or have writer’s block, a solo writing retreat might be just what you need to gain a fresh perspective and get back in the game.
7 Predictions for Freelance Work in the Next Decade (Part 2 of 5)
Freelancers need to stay educated and prepared for the road ahead. Here are seven predictions for what the freelance marketplace will look like in the years to come.
6 Times When Case Studies Can Help You Win New Business
If you really want to impress prospective clients and win their business, case studies can do the trick. (And no, they’re not that expensive to produce!)
Jargon vs. Keywords: How to Know What Sells Your Product in a Buyer’s Guide (Part 3 of 5)
If you seem like you’re trying too hard with your buyer’s guide, it’ll be an instant turnoff. Here’s how to understand the difference between jargon and keywords so you connect with your customers and, ultimately, sell your product.
How Artificial Intelligence Can Help Your Emails Reach the Inbox
Why fear artificial intelligence when you can use it to your advantage? Learn how AI can help you reach more inboxes, segment lists, and boost open rates.
Take Your Content Writing From a Cappuccino to an Espresso
Cappuccinos, rightly, are topped with fluff — but your writing shouldn’t be. Learn how to upgrade your content to an espresso with a few easy tricks.
Want to Grow Your Podcast Audience? Focus on These Three Areas
A strong marketing strategy will be essential in helping you attract and retain an audience for your podcast.
What the Gig Economy Was Like in 2010 (Part 1 of 5)
2010 set the tone for the gig economy. Here’s everything you need to know about the history of freelancing — and where it’s going.
6 Questions to Help Create Better Buyer Personas
Most buyer personas include what a person wears and where they work, but you shouldn’t stop there. Use these deeper exploratory questions to find out more about your target market’s underlying needs and values.
How to Monitor and Improve Your Online Reputation in Four Steps
What will prospective customers find if they Google your brand’s name? Use this easy-to-implement online reputation management strategy to monitor positive and negative reviews and greatly improve your credibility online.