On the #ContentRadar this week: Gmail’s making a few much-requested changes. Also, Instagram is testing its newest “borrowed” tool from Snapchat; MarTech is only a few days away; and people are using Google more — and Facebook less.
Who are the people putting the words, phrases and witty retorts into the “mouths” of robots? Learn what it takes to be the voice behind virtual assistants in our interview with Deborah Harrison, one of the original architects for the personality of Microsoft’s Cortana. Plus, more insights on this entirely new kind of writing between humans and machines, and how it will impact brands (and all of us).
Is your marketing prepared for the disruptive force of voice-powered technology? How can you optimize your content, not just for regular typed text searches, but for the new world of voice search? Martech expert Ben Beck shares six different ways you could leverage voice platforms for your business’s content marketing.
Personal branding is how you represent yourself and your work to the world. So make it good. Get on-point branding moves that can make an impact as you produce a portfolio that defines your brand.
Ready to take your freelancing to the next level? Consider establishing yourself as a business. Review the most common business entities for a small entity like a freelance writing business.
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On the #ContentRadar this week: Facebook goes on the offensive to combat controversy. Also, your digital ads are probably more relevant than they were two years ago; Snapchat introduces group video chats; and could a digital experience score improve your content efforts?
Like a symphony, a content campaign to raise funds for a nonprofit or an educational institution should have multiple strategies that progress at different tempos. And although fundraising season usually doesn’t get in full gear until the autumn, now is the time to sharpen your strategy and planning. Grant writer and fundraiser, Elizabeth Chey, shares her experience to accelerate your organization’s content marketing in time.
In the wake of the Cambridge Analytica scandal, the future of social media is being rewritten. Is it time for decentralization? Martech expert Ben Beck interviews Jeremy Epstein, CEO of Never Stop Marketing, on how blockchain technology could benefit the world of social media marketing and content distribution.
Excellent writers can write for anyone, but finding the middle ground where your voice suits the voice of your client can be tough. Writer Chels Knorr, who’s worked with many name brands, shares her tips on striking the right tone and balance for any client.
When you work as a freelancer or consultant, you have at least one project supervisor, and possibly up to 10 if you’re really busy (or really micro-managed). But who does what? And why should you care? Lena Katz breaks down common project manager roles to give you better clarity.
We’ve probably all read at least one article on how {insert a marketing tactic} is dead. A marketer really has to be creative to stay ahead of the curve. So we asked influencers and marketing pros, Sid Bharath, Aaron Orendorff and Jason Quey, how they promote content in unique and engaging ways.
On the #ContentRadar this week: What does the CMO Scorecard say about your organization? Also, advertisers are sticking with Facebook; Google invests in GIFs; and Snapchat says it’s a camera.
How seriously do you take your freelance writing? Have you thought of yourself as a business? If so, get up to speed on developing a business plan.
If you’ve been watching the negative news surrounding Facebook, you are likely wondering how it is going to affect social and content marketers. Martech expert Ben Beck dives into the controversy and shares perspective on immediate impacts and what to expect next.
Social media has turned April Fools’ Day into a sort of Super Bowl for online pranks. Certain companies put as much thought into creating over-the-top ways to fool their customers on April 1 as they do into any other serious sales-driven campaign. Here are five brands that clowned expertly on April Fools’ past.
It’s the rule: Don’t edit your own work. This doesn’t get your out of the responsibility of being both the first and last eyes on your piece though. Catch the fly balls, so your editor can worry about the trickier plays. Double-check these nine things before you click submit.
