Content Radar: Two Significant Additions Will Change How You Use Instagram in 2018
This week, two major changes are setting up Instagram for a huge 2018. Facebook is (finally) nearly ready to let you know actual reach. And marketers, get ready to spend more on audience data.
Four Steps to Help Marketers Engage Better With Their Remote Workforce
Don’t treat freelancers and remote workers like they’re disposable. Learn key steps to keep them engaged and in the loop.
White Label Marketing Tools: 8 to Seriously Consider
Martech expert Ben Beck reviews some of the best white label marketing tools for agencies who want to leverage more services and broaden their value for clients.
Freelancer Etiquette for Working During a Personal Emergency (You Don’t Need to Be a Superhero)
Freelancers often feel more self-induced pressure to work during crises. But being a superhero (or drama queen) is far from necessary. Get tips on being calm, cool and appropriately honest when you need to tell clients they’re being put on hold.
How Hiring a Professional Writer Helped a Specialized B2B Grow
When competitors actively read your content, you’re doing something right. Learn how the owner of a niche consultancy jumped into content marketing and found just the right writer to help differentiate and grow his business.
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Content Radar: What Facebook’s New Advertising Principles Manifesto Means for Your Brand
This week, Facebook wants you to know “advertising principles” isn’t an oxymoron. Also, YouTube finally gets on the stories bandwagon; Instagram wants to let you share posts; and Google steps up policing.
We Asked 1,000 Marketers: “What’s Your Biggest Challenge With Content?”
Survey results: We asked 1,000 marketers about their biggest challenges with content, and here’s what we found. Discover the top 35 challenges broken down by category and other key insights.
How to White Label Marketing Tools for Your Agency Use
Ever investigated white labeling tools or services for your agency? Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution.
Peer Advice for Freelancers: Lessons on Setting Client Expectations (and Avoiding Facepalms)
Freelancers who are skittish about setting client expectations can unwittingly sabotage their own success. Don’t facepalm your own actions. Glean advice from six professionals who share life-learned tips for avoiding hiccups.
Content Radar: Google Hopes for a #SmallThanks to Change the Local Search Game
This week, Google makes itself a friendlier option for local businesses. Also, Instagram live videos are getting more crowded; Twitter wants you to read tweets later; and people are spending way too much time on Facebook.
The Importance of Building Relationships With Your Freelance Writers
Although freelancers aren’t part of your full-time team, it doesn’t mean you can treat them as disposable. Learn why building strong relationships with your freelancers is important for long-term success.
Getting Ahead of Martech Disruptions in 2018: Voice Search and Autonomous Cars
Have you dedicated a portion of your resources for experimental content, to prepare for future martech shifts? Take a look at two of the technology trends that you should account for when making your marketing plans for 2018: voice-enabled content platforms and autonomous vehicles.
Content Radar: Facebook’s New Study Might Change How You Use Direct Messages
This week, direct messages and emojis may be the future of your marketing communication. Also, Facebook gives more insight about who is sharing your videos; Snapchat is making its app easier to use; and Messenger Day and Facebook Stories combine in hopes that somebody starts using them.
#ProContent Podcast: Fostering a Healthy Working Relationship Between Writer, Editor and Client
Trust, communication and organization are difficult to maintain when you’re working in the same office as someone. How do you keep these relationships healthy when multiple parties are in different locations? Ben Jacobson and Luke Wolfe give their advice on maintaining relationships in the distributed workforce.
WordPress Plugins to Easily Repost and Repurpose Old Content
Don’t lose out on traffic because of buried content. Ben Beck details top WordPress plugins for repurposing, resurfacing and reviving old blog posts and articles.