From driving demand through urgency and nixing neutral copy, to highlighting conversion points through simplicity, here are some copywriting hacks to gain more conversions.
Ever wondered what motivates a client to sign a long-term contract? Two CMOs give valuable insight into how you can up your “wow” factor and get steady work from clients.
“Managers can simultaneously both overestimate and underestimate the power they have to impact the performance and egos of their team members.” Get eight examples of bad feedback and what you should say instead to push writers to produce their best work.
You know the old movie phrase, “If you build it, they will come?” Well, that’s not always the case. However, these four popular solutions will help you build eye-catching landing pages that not only attract your target audience but convert them too.
Tax season is especially dreaded by freelancers. But it doesn’t have to be this way. A tax attorney shares his best tips for paying estimated taxes, planning for your retirement and taking deductions that won’t trigger an audit.
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From secret titles to fictitious intros, learn how to create a roadmap that helps you clarify, develop and test your ideas for any piece of writing.
Audarshia Townsend, a veteran lifestyle journalist and editor of Restaurant, Inc., says branded content opportunities are on the rise for creative and resourceful food writers.
Here’s your quarter-by-quarter strategy to building out a persuasive content marketing plan that gets clients excited to sign a long-term contract.
If your content marketing strategy doesn’t differentiate between social media management and community management, it’s time for an update. Here’s everything you need to know about these two crucial components to your social success.
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
It can be hard to keep up with the AP Stylebook (especially when they change their stance on hyphens every year). But that’s why we’ve got a rundown of the biggest updates and important new chapters writers and journalists should know.
Once you’ve found the source equivalent of “the one,” never let them go. With a little love and attention, they can be used to cultivate countless story ideas. Here’s how to make the most out of old sources.
How can you create a product description for any item (no matter how big or small) that connects with potential buyers on every level? With a little strategy and spin.
How can you get that coveted anchor client? By showing potential and current clients that you’re not just a one-off writer, you’re a content marketer who will be an essential part of their marketing team and long-term strategy.
Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.
How powerful is your site’s domain authority? Learn tips on helping yours rise over time — and reap the rewards of ranking higher in search engine results.
