Beyond Emojis: How Writers Can Achieve Emotional Granularity
For writers, emotions are our collateral; the more we are better attuned to feelings, the greater our ability to influence audiences.
Concept Creation: How the Words You Choose Affect Consumer Perception
Why does Swiffering seem more fun than sloppy mopping? Oh, the words may tell you. Get insights on word choice and how they influence perceptions.
What Is Top-of-Funnel Marketing? Building Awareness and Trust
Understanding top-of-funnel marketing means you are prepared to serve the appropriate content for anyone who interacts with your brand at this stage.
What Is a Brand Footprint?
Is your brand footprint on the road to success? Learn more about the elements that make up your brand’s unique footprint.
What Is Gated Content?
Should you gate your content? Making that decision depends on who you’re targeting, the stage of the buyer journey you’re appealing to, and how valuable your content is to that population.
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Writing About Pets: How to Create Purrfect Content for Pet Clients
Freelancer Angela Tague has written for pet brands like Purina, Friskies, Milk-Bone, and more. Here are her insider tips and best practices for writing about pets.
What Is a Unique Selling Proposition (USP)?
Whether you’re a large global brand or a start-up SMB, being able to articulate what makes your company (or yourself) unique is critical.
What Is Shopping Cart Abandonment?
Understanding the reasons behind shopping cart abandonment is crucial to coming up with a successful solution. Learn more about this common issue.
Meet the Teamlancers Part 9: The Semi-Retired Teamlancers
Retirement isn’t the only option. Learn all about semi-retirement and get some potential job ideas for teamlancers too!
What Is an Engagement Rate?
One could argue that engagement rate is the most critical data point of social media marketing. Learn more.
What Is Beacon Marketing?
Beacons enable real-time and more personalized “communication” with customers as they navigate spaces. Learn more about this savvy marketing tactic.
What Is Local SEO?
More than ever, convenience and proximity have become key factors in decision-making. Learn more about local SEO and how to optimize your presence.
What Is a Click-Through Rate (CTR)?
By using data and analytics, you can determine the success of initiatives and campaigns — and one of the most useful measurements is a click-through rate.
What Is a Tech Stack?
Using technology to run your marketing operations is no longer an option — it’s a necessity. Learn more about tech stacks.
What Is Geotargeting?
Knowing where your prospects are is just part of the geotargeting equation. Learn more about this creative and effective marketing tactic.