With the overheated attention given toward influencers, how can you make sure you influencer campaigns are really hitting your goals? Get tips on tracking KPIs without relying on influencers’ un-vetted vanity metrics.
Great content starts with great ideas. That’s why we’re introducing a new feature: pitching.
Did you know that chatbot reminders can more than double your webinar attendance, vs. just using email reminders alone? Martech expert Ben Beck walks you through the steps of setting up your own concierge webinar chatbot.
Successful influencer marketing campaigns can have great ROI. But how can you protect yourself from buying into an influencer who might not be all that? Get key tips to vet influencers, weed out fake followers, and better set your expectations.
Learn how to craft a content strategy that supports your brand’s mission and vision as well as aligns with the company’s business goals. This post is fifth in a five-part series on content vision.
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Your content philosophy helps you decide how you will use content for your business and what you want it to accomplish for you. This post is fourth in a five-part series on content vision.
It’s good to hit the pause button and ask ourselves why we are putting content out there. So… why are YOU creating content? This is the third post in a five-part series on content vision.
San Francisco-based tech adviser Hung Doan helps de-mystify Instagram’s new sponsored content feature and how it can help marketers, in turn, de-mystify the value of influencers.
A lot of companies make the mistake of using the mission and vision statement interchangeably, but there’s a difference. Both are important to a company’s survival — and both should guide your content creation. This is part two in a five-part series on content vision.
We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to say about marketing, strategy and storytelling in this first post in our series on content vision.
In the last of a four-part series on influencer marketing, Ben Beck explores top apps for tapping into an often overlooked source of true influencers: your own employees. Learn about martech to encourage employee advocacy.
Trends show customer experience (CX) could be a key differentiator for your marketing agency in the future. Which factors should you focus on now?
Third in a martech series on influencer and advocate marketing, Ben Beck explores how to engage customers and promoters with gamification using Promoto.
Looking for new tools to grow your client base? We dive deeper into why Winmo/The List won out as the most popular prospecting software for agencies, in a recent survey.