Don’t let “growth-hackers” cost you dearly. Please heed this expert advice: Stay away from the following bad hacks and long shortcuts around content marketing.
Compare, contrast two popular options in this customer messaging platform showdown: Drift vs. Intercom. Find out which one could yield the speed-to-lead and options you need to delight customers.
Can you spin words just as well as pivot tables? We interview writer Rachel Arnone on how you can thrive freelancing for the finance industry.
Want to take your online portfolio for freelance writing from pristine to universally seen? Here’s how in five easy steps.
On the #ContentRadar this week: Instagram has a billion reasons why you should pay attention to its updates. Also, brand loyalty is higher than expected; YouTube introduces “Channel Memberships”; and Snapchat makes shopping… well, a snap.
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Not all industries are sexy. We take on content marketing ideas for building supplies, dentistry, auto repair and mortgages.
Martech expert Ben Beck shares several up-and-coming martech options you should know about, from chatbot builders and handwriting robots to funnels that yield the leads you need.
Stories sell. Embrace the drama we innately crave. See modern examples of how marketers use Gustav Freytag’s classic template for storytelling to boost engagement.
While the freelance lifestyle can bring independence, it also can bring ever-changing demands. Although you might be well-meaning, if you care about helping your freelancing peers, please stop using these cloying clichés when offering career advice.
On the #ContentRadar this week: Big ad spend updates from big platforms. Also, YouTube launches vertical ads; Pinterest is more popular than ever; and Twitter resurrects a major timeline feature.
In efforts to help freelancers understand how to keep things running smoothly after getting hired by a client, we’ve invited a brand director, a former agency VP, two creative directors, and an account manager to share cautionary tales for freelancers.
Is your marketing prepared for the disruptive force of voice-powered technology? How can you optimize your content, not just for regular typed text searches, but for the new world of voice search? Martech expert Ben Beck shares six different ways you could leverage voice platforms for your business’s content marketing.
Curious about freelancing in Oz? We asked Australian, self-employed creative Lindy Alexander to share her perspective from Down Under for peers in the U.S.
What content engages millennials? We asked creative pros for Vice, Tastemade, Ranker, and startup Knew Money to share content they love and why it worked.
On the #ContentRadar this week: Are Twitter’s new tricks relevant for your brand? Also, Instagram will soon let you tag users in videos; LinkedIn updates its dynamic ads; and Google gives Chrome a present for its 10th birthday.
For part five in our long-form content series: We’ll take you through how to successfully promote ebooks, pillar brand content, and other long-form content (LFC) assets.
