St. Patrick’s Day Marketing Traditions: Guinness to ‘Green Ice Cream in a Can’
Is green ice cream in a can your thing? Unless you’re a brand that can easily incorporate bearded magical beings and shamrocks into your seasonal advertising, St. Patrick’s Day isn’t much of an aesthetic fit. Let’s take a look at some St. Patrick’s Day marketing traditions, from the Shamrock Shake to the sponsored parade float, and be on the look for some dos and questionable don’ts.
Fit to Freelance: A Fitness Editor Reflects on Her First Year of Self-Employment
Not all freelancers just write. For this installment of the Niche Freelancer, we’re chatting with Abby Lerner, a former fitness editor at a legacy publication who went freelance as a content strategist after moving away from New York City. Just one year after bidding farewell to her last staff job, Abby shares her shift from creating content to planning it.
Study: What Young Adults’ Insatiable Appetite for Social Media Means Now — and in the Future
This week on the #ContentRadar: New numbers prove young adults can’t get enough of social media. Also, Facebook quickly ends its “Explore” feed test; NewsGuard wants to rid the earth of fake news; and Vero’s rollercoaster week leaves everyone confused about its future.
Content That Connects With Your Audience
The head of marketing at Venngage, Nadya Khoja, discusses 12 principles and guidelines for creating contagious content that grabs attention, grows your brand, and expands the top of your marketing funnel. Length: 45:05.
For Your Consideration… A Retrospective of Oscar-Ancillary Content Marketing
Flashing back to Hollywood’s awards seasons of yesteryear, let’s honor the somewhat inadvertent marketing moment in 1954 that created the “red carpet” spectacle of today, as well as other top moments where brands capitalized on the golden glow of the Academy Awards.
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Building the Story: Nora DePalma Is the Voice of Construction Trades and Manufacturing
Beyond the millions of Pinterest pins in home design, there’s a whole other world of content for the tradespeople who actually make those dream homes materialize. Discover the other side of interior design in our Q&A with Nora DePalma, co-founder of an agency that specializes in PR for the construction trade.
Behind the Scenes: 6 Great Writing Lessons Learned at a ‘Family Guy’ Table-Read
What does it take to be endlessly creative and funny — for 15+ seasons? We went behind the scenes of Fox’s animated hit ‘Family Guy’ and spoke with executive producer Steve Callaghan, who has been staffed on ‘Family Guy’ since the beginning, having written 23 episodes and counting to date. Learn how his team approaches their writing like karate, and more.
Is Facebook’s Usage Drop a Blip on the Radar or a Sign of Things to Come?
On the #ContentRadar this week: Facebook experiences a drop in active users for the first time. Also, smartphones play a part in more than 1 in 3 retail purchases; YouTube can now caption your live videos; and Kylie Jenner might have just ended Snapchat.
#ProContent: Content that Generates Social Attention (Part 2)
A few weeks ago we brought you a #ProContent podcast with guest Neal Schaffer and Jacob Warwick. Now we’re having a follow-up conversation with Lorena Garcia of the Bloguettes, as we continue this deep dive into the world of social, the importance of listening and the absolute need to analyze everything.
The 5 Hottest Martech Categories for 2018
Have you refreshed your martech stack? Ben Beck recaps 2017 and shares the top five marketing technology categories for 2018, including: content marketing, big data, machine learning, social media marketing, and analytics.
Five Advanced Tactics Du Jour to Promote Your Content
Email. Post. Email. Post. Email. Post. There’s more to content marketing than just the basics. Add a few more promotional tactics to your repertoire and get more out of your original content. Have you overlooked #3? It’s a tried-and-true winner.
AMP Stories and Email: Google Flexes Its AMP Muscles During Breakout Week
This week, Google’s Accelerated Mobile Pages (AMP) project shows its might. Also, that embedded tweet on your blog might be violating copyright laws; Chrome is set to destroy annoying ads from your browsing experience; and you may want to think twice about grabbing screenshots from Instagram Stories.
How Martech Is Rescuing the Marketing Profession (Without Trying to “Annoy People”)
Too much recent buzz has focused on the bad or “annoying” side of marketing tech. But that’s just missing the point. Martech expert Ben Beck outlines a more positive approach to embracing the best of martech to the betterment of every customer or potential customer, and ultimately your brand’s long-term success.
Why Presidents Day Became More of a Marketing Thing and Not a Civic One (Really?)
What do the Founding Fathers have to do with low-low-low priced mattresses? Honestly, we don’t know. But we explored the link between marketing and the vacuum of civic traditions for Presidents Day, with several humorous examples of past ad campaigns centered around the holiday.
Gifting for Gratitude: Generous Gestures Never Go out of Style With Clients
When you’re a freelancer who relies on networking and relationships to find and keep good clients, a little gratitude can go a long way. But what’s appropriate, or even ethical, when it comes sending gifts or tokens of thanks to a client or someone who gave you a referral? We asked several professionals about their favorite ways to show gratitude.
Who Scores Better at Being an Editorial Assistant: Alexa or Siri?
Can AI personal assistants really *assist* in the process of creating better quality work? And generally make life easier for writers? We asked both Alexa and Siri a bunch of questions (and a few requests) to see who has the greatest potential as an at-home editorial assistant. Who’s better at grammar, fact-checking, spelling, language and more? See who wins in our final scorecards.