Branding Ovation: Drybar Blows Its Way Into Clients’ Hair and Hearts
Read our interview with Alli Webb, the mastermind behind Drybar, and how she drives client loyalty with cohesive brand messaging, social media authenticity and the promise of good hair days.
Branding Ovation: Earth Rated Gives Paws to User-Generated Content
We’re giving a branding ovation to Earth Rated, where dogs are a content marketer’s best friend.
Dear Megan Rages Against the Exclamation Point (and Rightly So!)
Exclamation points don’t belong in your business copy. Sorry, they just don’t. Dear Megan explains.
The Importance of Being Ernest: Keep It Simple, Writers
Are you a Hemingway or Faulkner? Dear Megan makes the case for trading your thesaurus for clear, simple and unembellished prose.
Branding Ovation: Insanely Eventful Content Marketing Defines New Belgium Brewing
New Belgium Brewing pours itself into each of the four pillars of strategic content marketing, especially its fiercely fun and rewarding Tour de Fat events.
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Just Keep Writing: Letters to My Younger Writer Self
A professional writer’s love/hate relationship with writing chronicled in a collection of letters to her younger self.
The 5 Golden Rules of Good Content Writing
Creating good content starts with following these five basic rules.
Should You Be a Freelance Content Marketing Writer?
Do you have what it takes to be a content marketing writer? Find out how to break into this emerging field.
Comma Splices and Cliches: Don’t Even (Seriously, for My Sanity)
What’s displeasing Dear Megan? Plenty. But let’s start with comma splices and clichés.
Cute Sells and Other Content Marketing Tips From My Tot
Five content marketing lessons learned from my three-toothed miracle.
The Oxford Comma: Heave it or Leave it? (Prepare for Verbal Fisticuffs)
In this week’s Dear Megan column, our resident style maven goes head to head with the Oxford comma.
5 Football Plays to Up Your Content Marketing Game
What can a content marketer learn from an avid football fan? Plenty.
15 Lessons Learned From the ClearVoice Product Launch
Key ClearVoice team members share their top lessons learned from the product launch.
Pros and Cons: Confessions of a Procrastination Junkie
In honor of Fight Procrastination Day, we take a dig at why writers procrastinate (warning: it isn’t pretty but it’s pretty funny).