Content Creation Tips, Hacks and Tricks From the Executive Editor of SEJ
Kelsey Jones is involved in every aspect of the content-creation process. Read on to learn how you can put her tips and tricks into practice with your own content.
The Anatomy of a Well-Oiled Content Marketing Machine
Assembling a winning content marketing team requires some fine-tuning. Want to create content that makes your brand look good and converts website visitors into customers? Here’s the team you need.
The Role of Ghostwriting in Content Marketing
Ghostwriting has a key role in today’s content marketing landscape. If you’re interested in growing your writing career and you’re willing to hand off your byline, read this.
An Interview With Laura Rubinstein: Secrets of a Social Media Strategist
In this interview with social media marketing strategist and best-selling author Laura Rubinstein, we dive deep into branding, audience development and value-based marketing.
Stop Talking to Yourself: Creating Creative Personas
Produce content that not only educates but entertains with this step-by-step guide to creating creative personas.
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How to Get Your Boss to Invest in Content Marketing
You know content marketing is a good idea, but can you explain why? Four steps to improve your approach and get your boss to invest in content marketing.
Best in Show: Top Dogs of Content Marketing
Who is who in the content marketing world? Here’s a creative look at the most important roles in your organization, as dogs.
3 Ways to Drive Any Self-Respecting Editor Crazy
The top things writers do that drive our lead editor and style maven, Dear Megan, to question her sanity.
How to Explain Content Marketing to the Rest of the World
How do you explain the power of content marketing to people outside the industry? Follow this game plan.
Don’t Leave It Dangling: A Guide to Modifiers
Dear Megan’s guide to dangling participles, misplaced modifiers and a tiny rant about why good grammar matters.
Before You Press Publish: A Blog Editor’s Checklist
Use this checklist to ensure your blog post has a fighting chance when it goes live online.
5 Simple Ways to Instantly Improve Your Writing
So you want to be a better writer in 2015? Start by resolving to follow these five tips.
Branding Ovation: Drybar Blows Its Way Into Clients’ Hair and Hearts
Read our interview with Alli Webb, the mastermind behind Drybar, and how she drives client loyalty with cohesive brand messaging, social media authenticity and the promise of good hair days.
Branding Ovation: Earth Rated Gives Paws to User-Generated Content
We’re giving a branding ovation to Earth Rated, where dogs are a content marketer’s best friend.