Direct to Consumer Marketing: 9 Lessons B2C Marketers Can Learn From D2C Brands
To remain relevant and viable, savvy business owners are examining different business models and approaches. That’s where direct to consumer marketing comes in.
What Is Teamlancing? The Future of Freelancing and Content Marketing [Ebook]
Teamlancing is the practice of collaborating with networked teams of freelancers. Learn how we are defining the future of freelancing.
How to Write a Meaningful Value Proposition (With Examples)
Does your value proposition mean something to your customers? Communicate your brand’s value by learning how to fine-tune and optimize your value prop.
The Ultimate Guide to Creating Instagram Highlights
Instagram highlights are a creative way to show current and prospective customers what your brand is all about, from your products to your policies.
How to Work With Freelance Teams: 4 Keys for Marketers Outsourcing Content
Learn how to guarantee a smooth process every time when your marketing team outsources content creation to freelance teams.
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7 Reasons Webinars Are an Important Tool for Marketers, Freelancers, and Brands
Webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise.
8 Ways You Can Utilize Voice-to-Text to Improve Your Marketing Prowess
Voice-to-text tools are the future of marketing. Learn eight tools that can boost productivity, save you money, and help you multitask.
9 Helpful COVID-19 Resources for Freelancers
If you are struggling as a freelancer due to the pandemic, there are many financial funds and resources available to you.
Live Video Marketing: Do’s, Don’ts and Experts’ Tips From the Field
Award-winning producers, directors and video marketers share decades of combined experience to help you produce better live video.
Top 5 Tips for Creating an Effective Video Marketing Strategy
Here are five expert tips that should be part of your video marketing strategy in an ever-changing world.
Beyond the Existing Customer: Important Potential Audiences for Your Content
It’s beneficial to have a well-rounded strategy for communicating with different audiences, but before you can come up with them, you have to decide which ones are important to your business.
Crisis Management and Recovery: How to Prepare a Content Strategy for Contingencies [Ebook]
Preparation and communication is essential for business continuity. Learn the necessary elements of an effective content strategy to weather a crisis.
Content Marketing Hierarchy: Bring Harmony With Content Elements
Content elements are the unsung heroes of our brand experience. Learn about their significance and how to leverage elements to harmonize your brand.
20 Must-Have Marketing Lead Generation Tools
Martech expert Ben Beck rounds up the top lead gen tools, with a rundown on features, user-friendliness, integrations and prices.
How to Write a Successful Executive Summary [Template + Example]
Master one of the most vital documents for high-level business development communications: the executive summary. See a real-life example, with expert tips.