Video Marketing: Video Killed the Content Star?
Are writers becoming washed-up content stars in a video-crazed world? Know the irreplaceable value of content in video marketing and find your place.
How to Host a Video Conference: 7 Tips to Run an Interview or Pitch Session Smoothly
A video conference interview can feel like an audition. So do your best to let people prepare for the hot seat. A pro shares her must-dos to make it seamless and productive for everyone.
The Top 20 Chrome Extensions for Marketers
Are you making the most of your Chrome browser? Martech expert Ben Beck rounds up his picks for extensions to save you time and aggravation.
Freelance Business Review: 5 Questions to Boost Your Freelance Mojo
So how do you begin the process of freshening up your freelance career? Start by asking yourself these questions, straight from career experts.
Develop Your Brand Positioning Statement With Steely Confidence (and Examples)
Ready to personalize experiences and get your brand voice heard? There’s no better time than now to revitalize your brand positioning statement.
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10 Client-Centric Terms to Win Business (and Others to Leave Behind)
Freelancers, before your interview with a potential client, thoroughly study this list of terms and practices that are at the top of most companies’ priority lists.
How to Collect and Use Net Promoter Scores (NPS) in Your Marketing
Martech expert Ben Beck outlines the best ways to collect NPS – and to make the most of them in your marketing.
Get More From Your Investment With a Solid Video Content Strategy
Quality video content will never be a cheap date. But, with a cost-effective video content strategy, you’ll get more from your content investment.
29 Companies With Even Catchier Slogans and Taglines
Get tips for writing awesome slogans and taglines that stand out and capture your brand’s reason to be in just a few words. Plus, examples to make you roar!
6 Video Conference Best Practices: How to Pitch Your Product or Yourself, Virtually In Person
Although video conferencing has gotten a lot easier, people still make epic fails. Don’t let that happen. Put on a good show for a potential client.
Head-to-Head SEO Tool Review: SEMrush vs. Moz
Expert Ben Beck, who has mastered countless martech tools, reviews and grades two top SEO contenders: SEMRush and Moz. See which one is best for your team’s needs.
6 Skills to Stay Competitive as a Freelancer
As the field of freelancers grows, so does your competition. Have you learned the new areas you need to master to win more clients?
How to Develop Great B2B Buyer Personas (With Templates)
Buyer personas are the foundation for your B2B content marketing strategy. Take the time to develop great buyer personas for high-impact messaging.
How to Get Better Pay and Build Bridges As a Freelance Writer
Freelance writers don’t need the skills of music mogul Pitbull to negotiate good assignment terms. Here’s how to get the best pay and contracts while building bridges with clients.
Head-to-Head Review: Comparing Majestic vs. Ahrefs
Which SEO tool is best for your team? Expert Ben Beck does a head-to-head review of two top contenders: Majestic vs. Ahrefs.