Guide: Standardize Your Metrics to (Finally) Determine Social Media ROI
The key to social media ROI is standardizing how you review and report it. Use this guide — and the included templates — to determine and track your most important metrics for Facebook, Twitter, Instagram, YouTube and more.
What Are the Essential Items on Your Desk? An Informal Survey for Your Sunday
We conducted an informal survey of the essential items freelancers keep on their desks and the results were fascinating. Learn what keeps creatives productive, focused and happy while they work.
3 Outdated Grammar Rules That No Longer Apply
Do grammar rules ever become outdated? Of course, they do. Here are three examples of common “errors” that actually no longer matter.
What Is ROI — and Why Does It Matter to a Writer?
If you’re serious about your career in writing, you absolutely need to be measuring ROI. Here are a few compelling reasons that will convince you to start — if you haven’t already.
The Ultimate List of Marketing Conferences in 2020
Whether you lean more toward the sales or content side of marketing, make your own go-to list of marketing conferences and events to attend through 2020.
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Unwrapping the Illustration Process: A Graphic Designer Shares Her Approach
Whether you’re a novice illustrator or a pro — or just a creative who is fascinated by the process in general — graphic designer Hannah Sydiongco shares how she gets inspiration for new designs and her unique approach to making them come to life.
Sabotaging Your Inbound Marketing With These Nine Big Content Mistakes?
Spoiler alert: Your site or social channels probably are making at least one of these content no-nos. Get ready to facepalm.
Moving Beyond Gated Content: Other Tech to Help Generate Leads
Has your go-to strategy for landing pages lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
Get Control of Your Life Through Time-Blocking
Where did the day go? If you think this more often than not, it might be time to try time-blocking. This technique helps you map out your day so you not only get all of your work done but leave time for friends and family and even — gasp — relaxation!
Cross-Referencing: A Research Tool to Lay Out a Project’s “Center” and “Periphery”
Whether you’re a veteran or a novice writer, take a page from Umberto Eco’s book and learn how cross-referencing can feed and nurture the main ideas in your writing and even open up new questions.
Top Conferences for Freelance Writers and Creatives in 2019 / 2020
Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives throughout 2019 / 2020.
5 Skills You Need for Long-Term Success in Content Marketing
Want content marketing skills that pay the bills year-round? Experts say these are the five areas that will set you above all other candidates and make you indispensable to clients.
Top 7 Reasons Brands Stumble at Making Great Content Consistently
Anyone can produce content regularly, but continuously producing quality content that actively engages your customers takes effort. What are the pitfalls that too many marketers fall in?
Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely
Ever wished you had a rundown of the most popular landing page builders that covered everything from ease of use to price? Now you do! Get all the info you need to make an educated decision on whether HubSpot, Unbounce, Instapage or Optimizely is right for you.
7 Writing and Grammar Podcasts to Help You Fine-Tune Your Craft
Whether you listen at the gym, in the car or while you’re cleaning, podcasts are a great way to stay current on industry news and help you improve your craft. Try one of these writing podcasts that will teach, entertain and inspire you.