On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.
Having a balance between curated and created content will showcase your knowledge within your industry and your willingness to partner with like-minded individuals.
Should you ask your audience if they like you… really like you? Soliciting social shares and engagement can be sticky, tricky, or just icky. In part one of a two-part series, martech expert Ben Beck shares fresh data to help you evaluate the practice in your marketing content.
Spoiler alert: Your site or social channels probably are making at least one of these content no-nos. Get ready to facepalm.
Learn from wordsmiths who have grown impressive followings all while continuing to be journalists. Here, they share their career stories and best advice.
With Our Easy-to-Use Platform and Talent Network
On the #ContentRadar this week: Video ad spend balloons. Also, Instagram tests tapping; half of U.S. adults use mobile coupons; and Facebook launches 3D photos in news feeds.
Missing the mark with your marketing? Here are five indicators that you’re disrespecting, misunderstanding, or not really loving your customers — and examples of companies that show true love to their customers in their marketing, with spectacular results.
As customers demand more transparency, so should you of your brand. Martech expert Ben Beck shares five tools your business can effectively leverage to boost your customer-centric strategy and increase transparency.
Content marketing is constantly changing, and it’s important that content marketers stay on top of their game. This guide features a number of noteworthy and accredited online, in-person, for-credit and for-fun courses from reputable institutions and organizations.
In part two in our Becoming an Influencer series, we ask a team of successful influencers to reveal the benefits — and pitfalls — of their working lifestyle.
On the #ContentRader this week: Google+ is finally gone for good. Also, Instagram copies Snapchat again; web and social use hasn’t grown in two years; and Burger King’s new ads show robots aren’t taking your job yet.
Have FOMO when it comes to your local content marketing? Get tips from Tracey Zeeck, an expert publicist in small to medium-sized markets.
Every millisecond counts. Martech expert Ben Beck shares tips and the fastest themes to improve your page load times in WordPress, so you can increase your site traffic and conversions.
Not all social media is the same, and just because the platforms are free doesn’t mean it should be a free-for-all for any brand, not by any means. Sing Weist, a former SMM for DreamWorks Animation, helps you focus on which social is important for you.
In part one of our series on becoming an influencer, we take a little history lesson into the world of influencer marketing, and who triggered the trend that became a multi-million dollar marketing channel.
On the #ContentRadar this week: Content distribution may be evolving thanks to Google Discover. Also, email ROI is hard to prove; eye-tracking technology is becoming more accessible; and Facebook moderating may cause PTSD.
