What Is Inbound Marketing? A Guide to Sending Customers Your Way
Inbound marketing is not a cold call. It’s more like a warm welcome. Learn more about this tried-and-true marketing methodology for sending customers your way and inviting them to stay.
10 Common Social Media Statements Verified or Debunked
Is long-form content best for Instagram? Is follower growth essential on Pinterest? We’re debunking (or verifying!) 10 common social media beliefs.
6 Essential Basic SEO Skills for Marketing Content Writers
You don’t have to be an absolute SEO guru, but you do need to be able to optimize your piece and write with SEO in mind.
Elicit vs. Illicit vs. Similar Word Mix-Ups
Though the two words sound very similar and their spellings are often confused, they have nothing to do with one another. Let’s clear it up.
Adventures in Teamlancing Part 6: Who Do You Tell About Your New Role and Why?
From updating current clients to protecting your privacy, get the inside scoop on sharing professional news publicly.
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5 Things I Learned About Marketing Teams From Watching Pro Sports in 2020
There is so much marketers and freelancers can learn from what has transpired in sports in 2020, from succeeding in the face of adversity to learning how to self-motivate.
Active Listening: Techniques and Examples for Crafting Better Content
Learn how the difference between just hearing words and actively listening can help you create content that better meets the needs of your brand and your audience.
Top 10 Questions to Ask Yourself When Developing a Social Media Ad Spend Strategy
Even if you don’t have a full-time ad manager, you can still make a significant impact with social media ads — but you do need a strategy.
Imply vs. Infer vs. Similar Word Mix-Ups
Common word mix-ups abound in writing. Here we clarify ‘imply’ and ‘infer,’ as well as related word usage examples to get right.
5 Vital 2021 SEO Strategies to Focus on Now
With the new year swiftly approaching, it’s time to focus on building your 2021 SEO strategy.
5 Beautifully Written Blogs Any Writer Must Follow
As a writer, learning from others is a way to improve creative skills, develop new ideas, and foster career growth.
Adventures in Teamlancing Part 5: How to Find a Mentor (or Be a Mentee)
Wondering how to find a mentor? In teamlancing, as in life, it’s all about tapping into your network and asking for the right kind of favors.
Get Chosen: 6 Ways to Stand out as a Pro Teamlancer to Potential Clients
As brands choose who to work with in the days ahead, get intentional about standing out — and getting picked. Here’s how.
6 Ways Teamlancing Brings More Creativity to a Brand
Four executives share the creative benefits teamlancers can bring to a brand, from more ideas to faster results.
The Ultimate List of Marketing Conferences in 2021 – Virtual or In-Person
We’ve updated our running list of top marketing conferences with the latest info on which are still going on as planned — or entirely virtual.