Top 20+ Content Marketing Trends to Know (With Examples)
Bookmark the best monthly update on notable content marketing trends. Whether you’re a marketer, freelance writer, or content strategist, easily keep up.
3 Female Executives on the Importance of Content Marketing (and Vetting Quality Writers)
Three industry leaders share the impact they’ve seen content marketing make and how they vet prospective writers to ensure they know how to connect with consumers.
The Top Five Best Free Keyword Research Tools
Not all keyword research tools are created equal. That’s why we’re taking a look at the pros and cons of the top five tools on the market to find out which ones truly deliver.
How Busy Freelancers Can Achieve Work-Life Balance
Work-life balance doesn’t have to be a mythical concept. Two successful freelancers share their best tips for thriving in both your professional and personal life.
Free-Writing and Journaling: Tools to Activate Original Ideas
What’s the difference between free-writing vs. journaling and how can they be used to help writers build confidence and generate original ideas? Learn how these writing activities can help writers in all stages of their careers.
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Freelancer Bootcamp: 7 Tips to Avoid Hitting the Big White Wall of Writer’s Block
The wall. The big white wall… of your computer screen. When you hit it, you have to hit back. Buck up and be the master of jump-starting your own creative process. Here are a full-time freelancer’s actionable tips to keep yourself from slipping into the void of writer’s block.
8 Exceptional Examples of Customer-Led Storytelling
What could be more powerful — or persuasive — than customer-led storytelling? Here are eight brands that are knocking it out of the park, from Warby Parker to Tesla.
A Quick Primer on Why Voice Search (and VSO) Is Here to Stay
“Alexa, can you send me customers?” If you’re a content marketer, you already know the answer. Get the basics to prepare for the impact of voice search.
Hootsuite vs. Buffer: We Rated 11 Key Factors for Each
In today’s #MartechMonday post, Ben Beck compares two popular social media posting tools, Hootsuite and Buffer, in his annual update of his graded reviews. Which one is right for your company? Which improved more? Keep reading.
Freelancers Share the Out-of-Office Examples That Help Them Unplug
Step away from the email. Unplugging while on vacation (or on the weekends) is essential to maintaining work/life balance — and your sanity.
Why Academic Humility Is an Essential Part of Research and Writing
When you decide on a topic and an angle, it can be hard to deviate. But if the evidence just isn’t there, Italian novelist Umberto Eco urges writers to listen to all voices because “even the sternest opponent can suggest some ideas to us.”
Content Around the Globe: The Travel Writing Niche (It Ain’t All Glam)
Travel writing might seem glamorous, but it’s definitely not all about mai tais and the beach. To be successful takes a bit of grit and worldly know-how. We’ll snap you back into reality, gently, with editor and writer John Newton, who’s worked for Condé Nast Traveler and AFAR magazines.
5 Classic Magazine Content Formats to Borrow for Your Blog
If readers aren’t sticking around as long as they used to, it might be time to shake things up. Take a page from print’s book by using one of these classic magazine content formats for your blog.
7 Meaningful Activities to Develop Your Brand’s Voice
Your brand voice should be consistent and cohesive across all channels… but where do you start? These seven meaningful activities will help you identify and develop your brand’s personality and voice today.
Must-Have New Tech Products That Will Make Your Life Easier
From a more intuitive laptop to a reusable smart notebook, it might be time to give the tech products in your life an upgrade. These tech update ideas from freelancer Rachel Weingarten will help you boost productivity and ensure you’re staying ahead of the game.