17 ‘Word Crimes’ That Make Your Editor Cry (With a Little Fun Finger-Shaming From Weird Al)
It’s four years later and we still can’t get enough of Weird Al’s “Word Crimes.” It’s such a compact, word-nerdy review of the basic writing mistakes that we’ve indexed 17 key points to help you recap.
How the Ghosts of Content Marketing Past, Present, and Future Can Prepare You for the Holiday Season
If the holiday marketing season causes you to say “bah humbug,” perhaps there are a few lessons in store for you as well. We recap the primary content marketing lessons for holidays past, present and future.
Moonlighting or Full-Time Freelancing? Pros and Cons for Freelancers and Clients
For freelancers, deciding to just moonlight or to quit the day job and freelance full-time is a huge dilemma. And for clients, deciding whether you need a moonlighter or a more-available freelancer can be equally vexing. To answer both, full-time freelancer Lena Katz lines out key points to help you decide.
The Business of Food: Carla Siegel Discusses Branding, Marketing and Writing for Food Service and Hospitality
Want to get on the radar of some new clients in the food biz? Read our interview with Carla Siegel, founder of Agentsie, who has helped create new brand identities for many New York-area restaurants and CPG food brands.
15 Scenarios When to Pay Freelance Writers Higher Rates
Respecting freelancers’ time and value is key to a good working relationship. Learn when you should reasonably expect to pay freelance writers more than a standard rate — so you don’t drive away good talent.
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The Six Skills You Need to Be a Content Strategy Heavyweight
Want to thrive at content strategy? Whether you’re a writer, editor or marketer, tap into these six superpower skills for 2019 (and beyond).
Google Flexes Ad Muscles With More Updates for Content Marketers
On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.
7 Website Tips From Shelly Cohen, Head of Business Development at Wix.com
Interview: Shelly Cohen, Head of Business Development at Wix.com, shares tips for small to medium businesses on website design and content trends.
How to Create a Killer Social Media Campaign (Need a Quick Refresher?)
The power of social media is getting the right content, in front of the right people, at the right time. Sing Weist, a former DreamWorks SMM, shares a refresher for those who need to reboot their social campaigns.
10 Types of Content Writers and When to Use Them
What kind of content writer do you need for your next project? Hal Werner explains the different types of writers and what to expect from each.
Becoming an Influencer: 6 Keys to Double-Gigging As a Writer and Influencer (5 of 5)
If you’re toying with the idea of double-gigging yourself as a professional writer and an influencer, learn how to set yourself up for success and to protect your reputation in the world of media.
Boo! The 5 Scariest Updates to Pierce the Hearts of Content Marketers in 2018
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
Find Your Office Away From Home: Five Co-Working Communities for Freelancers and Small Businesses
Working solo doesn’t have to limit your opportunities for social and business connections. We look at five co-working communities that are friendly to small businesses, solopreneurs, freelancers and business travelers.
Should you Solicit Social Shares? Data Says… (2 of 2)
In part two of a two-part series, martech expert Ben Beck shares deeper analysis on fresh data to help you evaluate the practice of soliciting social shares in your marketing content.
Seven Studies on How Diversity and Inclusion Make for Better Marketing
Today, diverse consumers demand to see themselves reflected for all their complexity, and the numbers back it up. Let’s examine Nike and recent studies supporting how diversity and inclusion make for better marketing.