Navigating Ethics Between Journalism and Content Writing
Today, writers are in the middle of a new normal, charged like many professionals to straddle the line between traditional reporting and content writing. Take the advice of these fellow writers and experts on maintaining your principles, street cred — and income.
9 Podcasts and Web Series to Energize Your Content Marketing
Need a little background soundtrack while you multi-task? We rounded up several of the most helpful content marketing podcasts and web series for content marketers.
The Four Rhinos of Bad SEO Tactics: What Has to Go for Good in 2018 (and Forever)
Sometimes bad SEO optimization happens to good content, like a rhino trying to play Mozart on a kazoo… or badminton with a bazooka… or hopscotch on a cupcake. Get expert, in-depth advice on the four outdated SEO practices you must stop now.
Exploring the Real Estate Content Marketing Niche With Agency Founder Carol Morgan
Location, location, location. We all know the mantra, but it takes a lot more than that to succeed in real estate. In this Niche Expert Q+A, we interview Carol Morgan, a real estate content marketing pro who has built an entire agency to serve the new home construction industry in her market of Atlanta, and nationally.
Podcasting to Win: With Wondery Founder Hernan Lopez
Is your podcast visionary, or just perfunctory? The founder of Wondery, former Fox International CEO Hernan Lopez, shares simple yet crucial strategies for producing a successful podcast, in our one-on-one interview.
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Facebook’s Stories May Have a Fairy Tale Ending After All
On the #ContentRadar this week: Facebook looks to silence Snapchat’s stories. Also, Instagram finally offers advertisers what they have been waiting for; a new campaign exposes the lunacy of reading on social media; and a new study finds using social media on the job is actually good for production.
Why It’s Important to Treat Your Freelancing Business Like a Business
Whether you freelance part-time or full-time, thinking of yourself as a business would be wise. How committed are you to being successful? Financial advisor Roger Wohlner shares key points to reset your mindset.
Universities That Are Leading the Way in Innovative Martech Training and Courses
Which universities are making large strides with their programs in marketing tech? Ben Beck explores UCLA, Penn State, MIT, and Oxford, to help you find where digital marketing is picking up pace in the classroom.
Managing Tips for Managing Editors
Whether you’re the editor for a high-volume site online or a supermarket glossy, you’re putting in hours of writing, editing, emailing, and organizing during the weeks prior to publication. Here are tips to stay on track (or to forward to an editor who might be way off track).
Content Around the Globe: The Travel Writing Niche (It Ain’t All Glam)
Travel writing might seem glamorous, but it’s definitely not all about mai tais and the beach. To be successful takes a bit of grit and worldly knowhow. We’ll snap you back into reality, gently, with editor and writer John Newton, who’s worked for Condé Nast Traveler and AFAR magazines.
How to Position Yourself As an Expert to Advance Your Freelance Career
Positioning yourself as an expert in your field means letting go of trying to reach everyone. While you are growing and developing your personal brand and business, there are essential approaches to help you display what you know and show clients why they should hire you as a freelancer over someone else.
Social Influence Scores: Dead or Alive? Klout’s Out, But Is Skorr… In?
On the Content Radar this week: Klout is out, but a new app looks to take its place. Also, Google provides more responsive search ad options; YouTube has an insane number of monthly users, and Snapchat throws out its oft-mocked design.
Writers Share the Essentials of Diving Into Full-Time Freelancing
Taking the plunge into full-time freelancing isn’t a simple one, but with the right prep — and plenty of pep talks — you can build a career for yourself. Experienced freelance writers share their best tips for keeping finances and business in order.
Head-to-Head Reviews for Content Curation: Feedly, Pocket, Wakelet
Better organize your content feeds to keep your ideas flowing. Ben Beck reviews three popular content curation tools: Feedly, Wakelet and Pocket.
Returnships and the Changing Attitudes Toward Career “Gaps”
In our series on defining the modern workforce, we take a quick look at returnships. What are they? What’s the good and bad? Are they fit for freelancers?
The Freelance Writer’s Guide to Working With a Top Ad Agency
Know what it takes to write for an agency? We’d like to thank J Barbush, VP & Creative Director at advertising powerhouse RPA, for his advice for aspiring freelancers. Read up on his six key tips for bettering your chances and success working with creative agencies.