Cultivating Old Sources for New Stories: Treat Them Like Your First Love
Once you’ve found the source equivalent of “the one,” never let them go. With a little love and attention, they can be used to cultivate countless story ideas. Here’s how to make the most out of old sources.
How to Spin Epic Product Descriptions With ADEPT Narrative Lines (Even for a Used Couch)
How can you create a product description for any item (no matter how big or small) that connects with potential buyers on every level? With a little strategy and spin.
How to Convince Clients to Invest in Long-Term Content Marketing
How can you get that coveted anchor client? By showing potential and current clients that you’re not just a one-off writer, you’re a content marketer who will be an essential part of their marketing team and long-term strategy.
Top 25+ Social Media Marketing News Updates for 2019
Check out this list of some recent, useful social media information that will make you a better freelancer, content strategist and creator.
How Web Content and Ads Work Together to Make Your Pay-Per-Click Campaigns a Success
Successful PPC campaigns all have one thing in common: a great Google Ad Quality Score. Improve your score in three steps by making sure your ads and content work together in perfect harmony.
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Deep Dive on SEO: How to Improve Your Domain Authority Score
How powerful is your site’s domain authority? Learn tips on helping yours rise over time — and reap the rewards of ranking higher in search engine results.
Top Conferences for Freelance Writers and Creatives in 2019 / 2020
Connect with more creative professionals in the coming year with our guide to the top conferences and events for writers, freelancers and creatives throughout 2019 / 2020.
Reality Check: Full-Time #FreelanceLife Isn’t for Everyone
Yes, working in your pajamas is nice, but the realities of full-time freelance life aren’t always so pleasant. Get the real story before you jump in.
We Love Libraries: A Writer’s Endless Treasure Trove for Ideas
Libraries are full of unexpected books that can open up angles in your research that shift your thinking. So dust off your library card and get lost amongst the aisles.
The Niche Freelancer: Wealth Management and Institutional Finance
Up for the challenge of complex corporate communications? Learn from freelancer and longtime wealth management columnist Dahna Chandler, who lends her voice to some of the top financial institutions and consumer publications in the world.
How Content Marketers Can Overcome Legal and Compliance Roadblocks
Content marketing is all fun and games until someone gets sued. From “official rules” that are anything but to costly trademark issues, here’s how content marketers can avoid legal pitfalls.
9 Tips on Snagging Featured Snippets (and Where They’re Headed)
Are featured snippets worth the effort for your brand? Although the debate is still out on click-throughs, we asked a couple search experts on what you should consider.
How to Ride the Voice Search Wave: 12 Ways to Seize More Web Traffic From VSO
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team.
What’s the Ideal Facebook Character Count for More Engagement?
As with most social media platforms, fans want your posts to be short and sweet. Find out the ideal character count before engagement starts to drop off and how to ensure every post, regardless of length, offers value.
The Words and Wisdom Behind Your Video: Essential Docs for New Producers
With so many brands going solo with video, not all set themselves up for success. Don’t forget that pre-production matters. Every video team should have their own set of essential documents, but the following are a few of the universally recognized docs that create a blueprint to follow on set.