Instagram’s New Sponsored Content Feature Is Here: What It Means for Marketers (Rejoice!)

Instagram’s New Sponsored Content Feature Is Here: What It Means for Marketers (Rejoice!)

San Francisco-based tech adviser Hung Doan helps de-mystify Instagram's new sponsored content feature and how it can help marketers, in turn, de-mystify the value...

What’s the Difference Between a Mission and Vision Statement? [With 25 Examples] (Part 2)

What’s the Difference Between a Mission and Vision Statement? [With 25 Examples] (Part 2)

A lot of companies make the mistake of using the mission and vision statement interchangeably, but there's a difference. Both are important to a...

How Agency Stakeholders Benefit From ClearVoice [Ebook]

How Agency Stakeholders Benefit From ClearVoice [Ebook]

Want to know how ClearVoice for Agencies can help you simplify the content creation process for all your clients? We answered agency teams' top...

Your Content Marketing Radar: August 30, 2017

Your Content Marketing Radar: August 30, 2017

This week... A massive Facebook video study yields interesting results. Facebook retires 17 ad formats. And two brands are dominating the list of top...

Content Strategy & Vision: A Creative Chief & Strategy Chief Sound Off (Part 1)

Content Strategy & Vision: A Creative Chief & Strategy Chief Sound Off (Part 1)

We sat down with the chief creative officer and chief strategy officer of the California-based marketing agency Redbird Group. Read what they had to...

Amplifying your Employee Advocacy Voice with Smarp, Sociabble, and SOCXO

Amplifying your Employee Advocacy Voice with Smarp, Sociabble, and SOCXO

In the last of a four-part series on influencer marketing, Ben Beck explores top apps for tapping into an often overlooked source of true...

Focus on Customer Experience (CX) to Grow Your Marketing Agency

Focus on Customer Experience (CX) to Grow Your Marketing Agency

Trends show customer experience (CX) could be a key differentiator for your marketing agency in the future. Which factors should you focus on now?

Your Content Marketing Radar: August 23, 2017

Your Content Marketing Radar: August 23, 2017

This week... Less than half of marketers are tailoring content to individual users. Facebook improves influencer marketing. And Google Maps will now do more...

Influencer Marketing Gamification: How to Use Promoto

Influencer Marketing Gamification: How to Use Promoto

Third in a martech series on influencer and advocate marketing, Ben Beck explores how to engage customers and promoters with gamification using Promoto.

Prospect Marketing for Agencies: Why Winmo/The List Beats out LinkedIn

Prospect Marketing for Agencies: Why Winmo/The List Beats out LinkedIn

Looking for new tools to grow your client base? We dive deeper into why Winmo/The List won out as the most popular prospecting software...

Retirement Plan Options for Freelance Writers 

Retirement Plan Options for Freelance Writers 

If you're a freelancer who's living paycheck to paycheck, you might want to take a hard look at your future finances. Consider a retirement...

Your Content Marketing Radar: August 16, 2017

Your Content Marketing Radar: August 16, 2017

This week... Instagram wants you to bring your friends to live video. Influencer fraud apparently is a thing. And a new report claims that...

Business Entity Forms for Your Freelance Writing Business

Business Entity Forms for Your Freelance Writing Business

Ready to take your freelancing to the next level? Consider establishing yourself as a business. Review the most common business entities for a small...

Online Community App Comparisons: Lithium vs. Influitive vs. Higher Logic [Graded Results]

Online Community App Comparisons: Lithium vs. Influitive vs. Higher Logic [Graded Results]

Martech expert Ben Beck compares three popular online community apps: Lithium, Influitive, and Higher Logic. Get the rundown on the strengths and weaknesses of...

8 Interviewing Skills for Writing Like an Expert on Anything (Even If You’re Not Neil deGrasse Tyson)

8 Interviewing Skills for Writing Like an Expert on Anything (Even If You’re Not Neil deGrasse Tyson)

Tasked with a new or challenging topic? Sharpen your interviewing skills to write like an expert on anything. Get a journalist's tips on how...