Better Salespeople: Content Marketing’s Forgotten Value Proposition
The consumer decision-making process has shifted from a funnel to a circle, and your sales team needs regular, targeted content to help educate buyers throughout the process. ClearVoice CEO Joe Griffin explains how content is part of your sales solution.
Freelance Writers: 4 Easy Ways to Market Yourself and Gain Clients
Are you a full-time freelance writer, or would you like to be? Nicki Escudero explains how to market yourself online to gain new clients.
The Art of Spinning at CES: An Interview With PR Whiz Elliot Tomaeno
Gregg Rosenzweig caught up with Elliot Tomaeno, founder/CEO of the New York PR firm Astrsk, at CES last month. Read what he has to say about storytelling, PR and success in the digital age.
Here’s What Freelance Writers Want From Content Marketers
“We’d love to work with you!” These words are magical to an independent contractor. Freelance writer Angela Tague explains what content marketing professionals can do, say and provide for the best collaboration possible.
How to Create a Compelling Case Study for Inbound Marketing
Yes, you should create a case study. Let’s get into why your brand should be creating them and learn the basics on executing them correctly.
How to Onboard & Collaborate With Freelance Writers
The best freelance writers become partners with your brand. Learn what to give them so they can be successful and you can meet your content goals.
The #1 Question to Ask Before Launching a Co-Branding Partnership
Learn how to identify and reach out to a potential branding partner — and the one question you both must be on the same page about before you begin.
How to Manage the Ghostwriting Process When Your CEO Is Swamped
You know your CEO should be guest posting, but who has the time to write articles AND run a company? That’s where ghostwriting comes in.
How to Create Contributor Guidelines That Get You Great Content Every Time
Solid contributor guidelines get you better content and fewer headaches. Everyone is clear on the policies and process, and there’s little doubt about who owns the rights.
5 Things Successful B2B Marketing Strategies Have in Common
Does your content marketing strategy hit these major points? Neal Schaffer gives tools and resources to make it happen.
Why Deadlines Are Bad for Your Content
Our COO, Anita Malik, says deadlines are handicapping your content. Here’s how a little flexibility can save your calendar.
Podcasting 101: What You Need to Know to Get a Brand Podcast Started
Thinking about releasing a brand-related podcast? Perfect. Here are a few things to keep in mind along the way when podcasting. Naomi Bagga explains why — and how — you should get recording.
How Freelance Writers Can Attract Higher-Paying Clients
How do you create blog posts that high-paying clients want? Hint: They’re looking for results-focused content. Justin Brooke explains.
A Quick & Simple Guide to Google: Search Tips From a Pro Googler
There is an art to search. Brainstorm better ideas for your content with this guide to Google.
How to Get Your Boss to Invest in Content Marketing
You know content marketing is a good idea, but can you explain why? Four steps to improve your approach and get your boss to invest in content marketing.