How to Outsource Content Creation to a Team
The success of any outsourcing ultimately relies on your communication. Here are six steps to working with your content partners and freelancers to produce effective, high-quality media that meets your goals.
The Power of Pay for Tech Writers: Are Freelance Rates and Quality Correlated? [STUDY]
We assigned three writers the same assignment, a 400-word article about “Security Best Practices for Development Operations Teams.” Twenty editorial pros rated the quality of each of submission. Here are the findings…
Freelancer Success Stories: Visibility in the Freelance Economy [Podcast]
Getting freelance work, learning from your mistakes, social and selling yourself… Listen to a roundtable podcast about common freelancer issues, with guests Stacy Jackson, Berrak Sarikaya, and Jacob Warwick.
Scorecard for Business Intelligence Tools: Grow vs. Chartio vs. Yellowfin
Need to button up your business intelligence? Don’t know whether Grow, Chartio or Yellowfin is the best fit for your organization? Ben Beck breaks down the pros and cons of each.
How to Succeed in Your Agile Marketing Journey [TRANSCRIPT]
What’s all the buzz about agile marketing? We’ll tell you. It’s about rocketing to success. If you missed our webinar with Douglas Karr, here’s your chance to catch up… Video. Transcript. Q&A. Stellar advice.
Four Branded Content Campaigns That Just Worked, and Why
So, what does a successful branded content campaign look like? Gregg Rosenzweig, an expert who’s dealt with hundreds of RFPs (requests for proposals) from major advertisers, shares his recent native content favorites.
3 Predictions: What Does YouTube TV Mean for the Future of Martech in Advertising?
As online and TV continue to merge, so will advertising. What will YouTube TV mean for the future of martech in advertising? Ben Beck shares his predictions.
What Does an Editor DO, Anyway? Why Your Brand Needs an Editor #ForSure
Everyone needs an editor, right? Right. But gone are the days when an editor simply cleaned up copy. Oh, they still do that — and a whole lot more, too.
Humans Are Wired to Remember the Story: An Interview With Best-Selling Author Kristen Lamb
Storytelling isn’t a buzzword. It’s the foundation of all great content. Are you tapping into its power? Are you missing the key elements? Get insights from best-selling author and social media expert Kristen Lamb.
6 Steps to Building an Audience With Content
If you want to see results in six months, go buy advertising. It takes a long time — up to 18 months or even longer — to build a relationship with an audience. Danny Goodwin explains what Joe Pulizzi threw down at the Adobe conference last month.
Save Time and Generate More Leads Like Apruve
“At Apruve, we’re blogging five times a week, adding up to 20 hours (4 hours X 5 days) if we did it ourselves. With ClearVoice, I can handle the content generation and management in just 2.5 hours, saving us 17.5 hours a week!” – Matt Osborn, Apruve
Better Salespeople: Content Marketing’s Forgotten Value Proposition
The consumer decision-making process has shifted from a funnel to a circle, and your sales team needs regular, targeted content to help educate buyers throughout the process. ClearVoice CEO Joe Griffin explains how content is part of your sales solution.
Freelance Writers: 4 Easy Ways to Market Yourself and Gain Clients
Are you a full-time freelance writer, or would you like to be? Nicki Escudero explains how to market yourself online to gain new clients.
The Art of Spinning at CES: An Interview With PR Whiz Elliot Tomaeno
Gregg Rosenzweig caught up with Elliot Tomaeno, founder/CEO of the New York PR firm Astrsk, at CES last month. Read what he has to say about storytelling, PR and success in the digital age.
Here’s What Freelance Writers Want From Content Marketers
“We’d love to work with you!” These words are magical to an independent contractor. Freelance writer Angela Tague explains what content marketing professionals can do, say and provide for the best collaboration possible.