Scorecard for Business Intelligence Tools: Grow vs. Chartio vs. Yellowfin
Need to button up your business intelligence? Don’t know whether Grow, Chartio or Yellowfin is the best fit for your organization? Ben Beck breaks down the pros and cons of each.
Understanding How ABM Fits Into Your Martech Strategy
Have you gotten your ABM program off the ground? If not, freshen up on the tools of account-based marketing, and start rethinking your approaches to engage your core audience.
3 Predictions: What Does YouTube TV Mean for the Future of Martech in Advertising?
As online and TV continue to merge, so will advertising. What will YouTube TV mean for the future of martech in advertising? Ben Beck shares his predictions.
#ClearChat Recap: MarTech Tools and Tips With @MarTechBen
Are you getting the most out of marketing tech? You can always send questions to Ben Beck @MarTechBen. But first, catch up on our first #ClearChat covering some of the best resources for MarTech today.
5 Big MarTech Shifts at Marketo’s Marketing Nation Summit
Are you in the loop on the greatest trends and fastest changing niches in marketing technology? Ben Beck shares top insights from the recent Marketing Nation Summit.
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Simple Ways to Use IFTTT to Automate Social Media Marketing
Learn to automate three social media marketing tasks through IFTTT (If This Then That) integrations. Get simple instructions to get your applets up and running in minutes.
DIY Guide: Build an Automated Customer Review Solicitation Program
Increase the number of favorable customer reviews your company has on Google, Facebook, Yelp, etc. Ben Beck explains how to set up an automated review system in just an hour or two.
Boost Email Click-Thru Rates With Cinemagraphs
Cinemagraphs are replacing GIFs as the preferred format for animated images — they’re more aesthetically pleasing, the quality is better and viewers don’t get caught up in that “endless loop” effect. Ben Beck explains how to use Cinemagraphs in your email marketing.
DIY Guide for HubSpot Users: How to Provide Sales Alerts via Slack
HubSpot and Slack are two of the most used solutions in marketing automation and corporate chat. With a Zapier integration and these step-by-step instructions, you can get timely and meaningful alerts in front of your sales team.
5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power user; he’s logged thousands of hours using the software. For this post, he’s taken all that experience and compiled a list of HubSpot email marketing best practices.
How Do You Find Influencers? Marketing Technology to the Rescue
Ben Beck lays out seven ways to leverage marketing technology to identify and reach out to influencers.
Emojis & Marketing Emails: A Match Made in Heaven?
Should you put emojis in the subject lines of your marketing emails? Ben Beck says yes — with a couple caveats.
AMP’d Up: The Only Guide to the Accelerated Mobile Project You’ll Ever Need
Google began integrating AMP listings into its mobile search results a year ago this week. Is your site AMP-enabled? Marc Schenker explains why it should be and how to do it.
The 5 Hottest Martech Categories for 2017
Ben Beck lays out the marketing tech tools in highest demand as we move through 2017, according to the Walker Sands State of Marketing Technology report.
Boost Your Blog With Influencers: A How-To Guide on 3 Popular Tools
ClearVoice CEO Joe Griffin shows readers how to find influencers using Content Studio, Niche and Followerwonk and gives some guidance on working with them.