Amplify Employee Advocacy With Smarp, Sociabble, SOCXO
In the last of a four-part series on influencer marketing, Ben Beck explores top apps for tapping into an often overlooked source of true influencers: your own employees. Learn about martech to encourage employee advocacy.
Influencer Marketing Gamification: How to Use Promoto
Third in a martech series on influencer and advocate marketing, Ben Beck explores how to engage customers and promoters with gamification using Promoto.
Prospect Marketing for Agencies: Why Winmo/The List Beats Out LinkedIn
Looking for new tools to grow your client base? We dive deeper into why Winmo/The List won out as the most popular prospecting software for agencies, in a recent survey.
A Simple Guide to Influencer Marketing Technology
Influencer marketing continues to grow in popularity and, with technology, in effectiveness. But before you go hog wild, reset your expectations with Ben Beck’s primer on influencer marketing, first in a four-part series.
6 Key Updates That Will Make You Consider Chatbot Marketing
Right now, the chatbot revolution is happening, and it’s just in its infancy. Beat your competition with the most important updates in Facebook Messenger chatbot marketing for early adopters.
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Scorecard for Business Intelligence Tools: Grow vs. Chartio vs. Yellowfin
Need to button up your business intelligence? Don’t know whether Grow, Chartio or Yellowfin is the best fit for your organization? Ben Beck breaks down the pros and cons of each.
Understanding How ABM Fits Into Your Martech Strategy
Have you gotten your ABM program off the ground? If not, freshen up on the tools of account-based marketing, and start rethinking your approaches to engage your core audience.
3 Predictions: What Does YouTube TV Mean for the Future of Martech in Advertising?
As online and TV continue to merge, so will advertising. What will YouTube TV mean for the future of martech in advertising? Ben Beck shares his predictions.
#ClearChat Recap: MarTech Tools and Tips With @MarTechBen
Are you getting the most out of marketing tech? You can always send questions to Ben Beck @MarTechBen. But first, catch up on our first #ClearChat covering some of the best resources for MarTech today.
5 Big MarTech Shifts at Marketo’s Marketing Nation Summit
Are you in the loop on the greatest trends and fastest changing niches in marketing technology? Ben Beck shares top insights from the recent Marketing Nation Summit.
Simple Ways to Use IFTTT to Automate Social Media Marketing
Learn to automate three social media marketing tasks through IFTTT (If This Then That) integrations. Get simple instructions to get your applets up and running in minutes.
DIY Guide: Build an Automated Customer Review Solicitation Program
Increase the number of favorable customer reviews your company has on Google, Facebook, Yelp, etc. Ben Beck explains how to set up an automated review system in just an hour or two.
Boost Email Click-Thru Rates With Cinemagraphs
Cinemagraphs are replacing GIFs as the preferred format for animated images — they’re more aesthetically pleasing, the quality is better and viewers don’t get caught up in that “endless loop” effect. Ben Beck explains how to use Cinemagraphs in your email marketing.
DIY Guide for HubSpot Users: How to Provide Sales Alerts via Slack
HubSpot and Slack are two of the most used solutions in marketing automation and corporate chat. With a Zapier integration and these step-by-step instructions, you can get timely and meaningful alerts in front of your sales team.
5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power user; he’s logged thousands of hours using the software. For this post, he’s taken all that experience and compiled a list of HubSpot email marketing best practices.