Generate More Foot Traffic for Your Business With Facebook Messenger Games
Tap into interactive content to help your brick-and-mortar business score big in Q4. Get tips to attract and win new customers with your own Facebook Messenger games.
Disqus vs. Facebook Plug-Ins for WordPress Comments
Disqus or Facebook for blog comments? Ben Beck answers a question we often receive from WordPress users. Get the rundown on the pros and cons for each plug-in.
Customer Retention Marketing: Tools for Building Online Courses for Under $400
Ready to create your own online courses for customer retention? Ben Beck shows you the basics on using WordPress, LearnDash and Screencast-o-matic to launch your e-learning efforts. Second in a two-part series.
Guide to Consolidating Your Content Marketing
Having one powerful content marketing platform can save your agency time and money. Explore how tool consolidation can amplify your margins.
Customer Retention Marketing: Create a Course
Decrease customer churn; exponentially increase profits. Get tips on creating your own courses to boost customer retention. First in a two-part series.
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How-To Guide: Effective B2B Targeting With LinkedIn Matched Audiences
Looking for more ways to target B2B decision-makers? Ben Beck walks you through a step-by-step tutorial on using LinkedIn’s Matched Audiences.
Crowdfire Reviewed: Gain 200+ Relevant Twitter Followers Each Month
Martech expert Ben Beck shares how he used Crowdfire’s recommendations to go from 80 to more than 2,200 Twitter followers in only 5 months.
New Survey Reveals Slowed Growth on Traditional Marketing Spend, Increase in Digital
What does The CMO Survey say about what the future of content marketing spend will look like? Why are ad agencies worried about iOS 11? And how will a new “snooze” feature on Facebook affect your social media marketing efforts?
How to Set Up a Free Live Website Chat in Under 15 Minutes
Did you know more than 2/3 of online visitors engage with live website chats? Martech expert Ben Beck walks you through the process of setting up a free live website chat via Tawk.to, with easy-to-follow screenshots.
Instagram’s New Sponsored Content Feature: What It Means for Marketers (Rejoice!)
San Francisco-based tech adviser Hung Doan helps de-mystify Instagram’s new sponsored content feature and how it can help marketers, in turn, de-mystify the value of influencers.
Amplify Employee Advocacy With Smarp, Sociabble, SOCXO
In the last of a four-part series on influencer marketing, Ben Beck explores top apps for tapping into an often overlooked source of true influencers: your own employees. Learn about martech to encourage employee advocacy.
Influencer Marketing Gamification: How to Use Promoto
Third in a martech series on influencer and advocate marketing, Ben Beck explores how to engage customers and promoters with gamification using Promoto.
Prospect Marketing for Agencies: Why Winmo/The List Beats Out LinkedIn
Looking for new tools to grow your client base? We dive deeper into why Winmo/The List won out as the most popular prospecting software for agencies, in a recent survey.
Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic
Martech expert Ben Beck compares three popular online community apps: Lithium, Influitive, and Higher Logic. Get the rundown on the strengths and weaknesses of each, plus graded results.
A Simple Guide to Influencer Marketing Technology
Influencer marketing continues to grow in popularity and, with technology, in effectiveness. But before you go hog wild, reset your expectations with Ben Beck’s primer on influencer marketing, first in a four-part series.