Getting Ahead of Martech Disruptions in 2018: Voice Search and Autonomous Cars
Have you dedicated a portion of your resources for experimental content, to prepare for future martech shifts? Take a look at two of the technology trends that you should account for when making your marketing plans for 2018: voice-enabled content platforms and autonomous vehicles.
Facebook’s New Study Might Change How You Use Direct Messages
This week, direct messages and emojis may be the future of your marketing communication. Also, Facebook gives more insight about who is sharing your videos; Snapchat is making its app easier to use; and Messenger Day and Facebook Stories combine in hopes that somebody starts using them.
WordPress Plugins to Easily Repost and Repurpose Old Content
Don’t lose out on traffic because of buried content. Ben Beck details top WordPress plugins for repurposing, resurfacing and reviving old blog posts and articles.
What Twitter’s 280-Character Limit Means for Brands
This week, Twitter’s 280-character update throws everyone for a loop. Instagram looks to let users follow hashtags; and Adobe hopes to show you another part of your job that artificial intelligence can do better than you.
Are You Staying on Trend? Target Better With Key Marketing Research Tools
Refresh your content strategy with insights from several top market research tools. Ben Beck explores marketing tech to help you generate more effective ideas.
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New Facebook Transparency Rules for Ads
This week, Facebook ads get dragged into the limelight. Also, Instagram lets you go live with friends; and more companies are creating in-house content.
Generate More Foot Traffic for Your Business With Facebook Messenger Games
Tap into interactive content to help your brick-and-mortar business score big in Q4. Get tips to attract and win new customers with your own Facebook Messenger games.
Disqus vs. Facebook Plug-Ins for WordPress Comments
Disqus or Facebook for blog comments? Ben Beck answers a question we often receive from WordPress users. Get the rundown on the pros and cons for each plug-in.
Customer Retention Marketing: Tools for Building Online Courses for Under $400
Ready to create your own online courses for customer retention? Ben Beck shows you the basics on using WordPress, LearnDash and Screencast-o-matic to launch your e-learning efforts. Second in a two-part series.
Guide to Consolidating Your Content Marketing
Having one powerful content marketing platform can save your agency time and money. Explore how tool consolidation can amplify your margins.
Customer Retention Marketing: Create a Course
Decrease customer churn; exponentially increase profits. Get tips on creating your own courses to boost customer retention. First in a two-part series.
How-To Guide: Effective B2B Targeting With LinkedIn Matched Audiences
Looking for more ways to target B2B decision-makers? Ben Beck walks you through a step-by-step tutorial on using LinkedIn’s Matched Audiences.
Crowdfire Reviewed: Gain 200+ Relevant Twitter Followers Each Month
Martech expert Ben Beck shares how he used Crowdfire’s recommendations to go from 80 to more than 2,200 Twitter followers in only 5 months.
New Survey Reveals Slowed Growth on Traditional Marketing Spend, Increase in Digital
What does The CMO Survey say about what the future of content marketing spend will look like? Why are ad agencies worried about iOS 11? And how will a new “snooze” feature on Facebook affect your social media marketing efforts?
How to Set Up a Free Live Website Chat in Under 15 Minutes
Did you know more than 2/3 of online visitors engage with live website chats? Martech expert Ben Beck walks you through the process of setting up a free live website chat via Tawk.to, with easy-to-follow screenshots.