How to Build a Kickin’ Google Analytics Dashboard in Less Than 30 Minutes
Martech expert Ben Beck shares his comparison of Google Analytics vs. Databox, and then shows you how to build a content marketing GA dashboard in no time.
How to Host a Video Conference: 7 Tips to Run an Interview or Pitch Session Smoothly
A video conference interview can feel like an audition. So do your best to let people prepare for the hot seat. A pro shares her must-dos to make it seamless and productive for everyone.
The Top 20 Chrome Extensions for Marketers
Are you making the most of your Chrome browser? Martech expert Ben Beck rounds up his picks for extensions to save you time and aggravation.
How to Collect and Use Net Promoter Scores (NPS) in Your Marketing
Martech expert Ben Beck outlines the best ways to collect NPS – and to make the most of them in your marketing.
Head-to-Head SEO Tool Review: SEMrush vs. Moz
Expert Ben Beck, who has mastered countless martech tools, reviews and grades two top SEO contenders: SEMRush and Moz. See which one is best for your team’s needs.
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Head-to-Head Review: Comparing Majestic vs. Ahrefs
Which SEO tool is best for your team? Expert Ben Beck does a head-to-head review of two top contenders: Majestic vs. Ahrefs.
How Personalized Video Marketing Creates Meaningful Experiences
Need to boost engagement, click-throughs, and conversions? Personalized video marketing should be a natural progression in your content strategy.
Understanding the New EU Copyright Directive: What SEOs and Marketers Shoud Know
With the passing of the European Union Copyright Directive, the world of online marketing and content marketing might be forever altered. Let’s dive into what it all means.
Acronym Bootcamp for Non-Engineers (That’s You, Marketers)
Have you ever felt as if you’re trapped in Engineering on the Starship Enterprise? Martech expert Ben Beck rounds up and defines 20 common terms and acronyms marketers should know to better communicate with their product teams and engineers.
Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic
Martech expert Ben Beck compares three popular online community apps: Lithium, Influitive, and Higher Logic. Get the rundown on the strengths and weaknesses of each, plus graded results.
4 Key Steps to Analyzing the Martech Sophistication of Your Buyer
By understanding your buyers’ current martech stack, you can better position how your product or service can fulfill the needs of potential customers, offering you more informed approaches for conversion.
White Label Marketing Tools: 9 to Seriously Consider
Martech expert Ben Beck reviews some of the best white label marketing tools for agencies who want to leverage more services and broaden their value for clients.
10 Essential WordPress Plugins for Content Marketers
Martech expert, Ben Beck, answers one of your top questions: What are the best WordPress plugins for driving traffic, generating leads, and boosting conversion?
Can the New Google Site Kit WordPress Plugin Beat MonsterInsights for Your Website Analytics?
Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Martech expert Ben Beck shares insights on Google’s new Site Kit plugin and how it compares to MonsterInsights.
Graded Comparisons: Wix vs. Squarespace vs. Weebly
Martech expert Ben Beck puts three popular website creation tools through their paces. Which one will emerge victorious? Which is the best fit for you? Keep reading…
2019 State of Social Media Report Touts Importance of Stories
On the #ContentRadar this week… Social media marketing in 2019 is all about story time. Also, Facebook plans to merge Messenger, Instagram Messenger, and WhatsApp; Marketers are spending more on LinkedIn; and Google gives a gift to all advertisers.