10 Essential WordPress Plugins for Content Marketers
Martech expert, Ben Beck, answers one of your top questions: What are the best WordPress plugins for driving traffic, generating leads, and boosting conversion?
Can the New Google Site Kit WordPress Plugin Beat MonsterInsights for Your Website Analytics?
Choosing the right plugin to integrate Google Analytics with your website can be quite discombobulating. Martech expert Ben Beck shares insights on Google’s new Site Kit plugin and how it compares to MonsterInsights.
Graded Comparisons: Wix vs. Squarespace vs. Weebly
Martech expert Ben Beck puts three popular website creation tools through their paces. Which one will emerge victorious? Which is the best fit for you? Keep reading…
How to White Label Marketing Tools for Your Agency Use
Ever investigated white labeling tools or services for your agency? Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution.
Segmenting Your Customers to Increase Content Marketing Reach
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
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How to Write a Script for a Chatbot: Key Elements for Good Dialogue Flow
Martech expert Ben Beck’s outlines the basic stylistic elements and key points for a dialogue flow chart that you should know when writing content for your chatbot.
How to Keep Your Chatbots Compliant With New Laws: 5 Ways to Monitor Their Usage
As the usage of chatbots really begins to take off, the chatbot landscape is changing. Martech expert Ben Beck outlines key methods to keep an eye on how you’re maintaining legal compliance and chatbot optimization.
8 New Ways to Use Chatbots and Automated Marketing in 2019
As chatbots improve, so will your chances of keeping customers engaged. Ben Beck outlines key areas in your marketing worth revisiting with chatbots — because they’re getting better every day.
How to Build Your Own Facebook Chatbot in About 10 Minutes
Building a chatbot is a fairly simple process — in fact, it can be done in about 10 minutes by anyone with some basic tech chops. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2018.
The 10 Best Tools for Visual Storytelling (Content Creators, Rejoice!)
Does your content strategy call for more visual content? These 10 tools will help you create killer images, infographics, slideshows, videos, livestreams and more.
How to Increase Webinar Attendance With Your Own Concierge Chatbot
Did you know that chatbot reminders can more than double your webinar attendance, vs. just using email reminders alone? Martech expert Ben Beck walks you through the steps of setting up your own concierge webinar chatbot.
How Social Transparency Tools Help You Overcome Consumer Skepticism
As customers demand more transparency, so should you of your brand. Martech expert Ben Beck shares five tools your business can effectively leverage to boost your customer-centric strategy and increase transparency.
5 Ways to Improve Your Page Load Times in WordPress (and Increase Conversions)
Every millisecond counts. Martech expert Ben Beck shares tips and the fastest themes to improve your page load times in WordPress, so you can increase your site traffic and conversions.
Customer Messaging Platform Showdown: Drift vs. Intercom
Compare, contrast two popular options in this customer messaging platform showdown: Drift vs. Intercom. Find out which one could yield the speed-to-lead and options you need to delight customers.
Up-and-Coming Martech You Need to Know: From Funnel Insights to Handwriting Robots
Martech expert Ben Beck shares several up-and-coming martech options you should know about, from chatbot builders and handwriting robots to funnels that yield the leads you need.