How to Share Your Brand Message on AR/VR, With a Quick Guide for Adverty
Just within the past year, the tech for virtual reality (VR) and augmented reality (AR) has ramped up considerably. Martech expert Ben Beck shares three new leaders in the space, along with a quick guide on what to expect using Adverty.
Acronym Bootcamp for Non-Engineers (That’s You, Marketers)
Have you ever felt as if you’re trapped in Engineering on the Starship Enterprise? Martech expert Ben Beck rounds up and defines 20 common terms and acronyms marketers should know to better communicate with their product teams and engineers.
It’s Not Over Yet: Navigating GDPR Regulations in Your Content Marketing Efforts
May 25th has come and gone, but are you sure your entire team understands the effects of GDPR? Martech expert Ben Beck clarifies the most important adaptations for content marketers, including six key changes and three proactive ways to keep on top of them.
Universities That Are Leading the Way in Innovative Martech Training and Courses
Which universities are making large strides with their programs in marketing tech? Ben Beck explores UCLA, Penn State, MIT, and Oxford, to help you find where digital marketing is picking up pace in the classroom.
Content Curation Tool Comparisons: Feedly vs. Pocket vs. Wakelet
Better organize your content feeds to keep your ideas flowing. Ben Beck reviews three popular content curation tools: Feedly, Wakelet and Pocket.
Create Better Content, Faster
With Our Easy-to-Use Platform and Talent NetworkGet a Free Demo
Deep Dive on SEO: How to Improve Your Domain Authority Score
How powerful is your site’s domain authority? Learn tips on helping yours rise over time — and reap the rewards of ranking higher in search engine results.
How to Ride the Voice Search Wave: 9 Ways to Seize More Web Traffic From VSO
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team and offers nine easy tips to help you leverage martech and VSO (voice search optimization) to seize more traffic from voice search.
Want to Write for Robots? Here’s How According to Microsoft Cortana’s Deborah Harrison
Who are the people putting the words, phrases and witty retorts into the “mouths” of robots? Learn what it takes to be the voice behind virtual assistants in our interview with Deborah Harrison, one of the original architects for the personality of Microsoft’s Cortana. Plus, more insights on this entirely new kind of writing between humans and machines, and how it will impact brands (and all of us).
Facebook Employs Aggressive Strategy to Dig Itself Out of Pit of Controversy
On the #ContentRadar this week: Facebook goes on the offensive to combat controversy. Also, your digital ads are probably more relevant than they were two years ago; Snapchat introduces group video chats; and could a digital experience score improve your content efforts?
Blockchain and Decentralization: The Savior of Struggling Social Media?
In the wake of the Cambridge Analytica scandal, the future of social media is being rewritten. Is it time for decentralization? Martech expert Ben Beck interviews Jeremy Epstein, CEO of Never Stop Marketing, on how blockchain technology could benefit the world of social media marketing and content distribution.
In the Wake of Cambridge Analytica: Can Further Technology Save the Sinking Social Media Ship?
If you’ve been watching the negative news surrounding Facebook, you are likely wondering how it is going to affect social and content marketers. Martech expert Ben Beck dives into the controversy and shares perspective on immediate impacts and what to expect next.
Re-Evaluating Content KPIs in a Sea of Shifting Editorial Policies
With the recent shifts in policies affecting social feeds and the media players who feed them, how can content marketers cope with these changes? Discover some ways to interpret key performance indicators and streamline your content strategy to be more powerful in the ever-evolving online marketplace.
10 Zapier Apps All Content Marketers Should Use
Wherever your marketing seems to slip into a neverending time suck, there’s likely a Zap to help. Martech expert Ben Beck shares his picks for the best Zapier apps to help you save countless hours, from optimizing social posts to automating contact lists and notifications.
The 5 Hottest Martech Categories for 2018
Have you refreshed your martech stack? Ben Beck recaps 2017 and shares the top five marketing technology categories for 2018, including: content marketing, big data, machine learning, social media marketing, and analytics.
AMP Stories and Email: Google Flexes Its AMP Muscles During Breakout Week
This week, Google’s Accelerated Mobile Pages (AMP) project shows its might. Also, that embedded tweet on your blog might be violating copyright laws; Chrome is set to destroy annoying ads from your browsing experience; and you may want to think twice about grabbing screenshots from Instagram Stories.
How Martech Is Rescuing the Marketing Profession (Without Trying to “Annoy People”)
Too much recent buzz has focused on the bad or “annoying” side of marketing tech. But that’s just missing the point. Martech expert Ben Beck outlines a more positive approach to embracing the best of martech to the betterment of every customer or potential customer, and ultimately your brand’s long-term success.