20 Must-Have Marketing Lead Generation Tools
Martech expert Ben Beck rounds up the top lead gen tools, with a rundown on features, user-friendliness, integrations and prices.
How to Record the Best Remote Video Testimonials: New Tech & Tips
Learn the latest tech and tips to record remote video testimonials, complete with teleprompters, remote direction, and connection-proof 4K video capture.
The 10 Best Google Chrome Keyboard Shortcuts for Increasing Productivity
There are a ton of different Chrome keyboard shortcuts out there, but here are the top 10 that are the most helpful (and easiest to use).
Top 31 Content Creation Tools for Freelancers and Marketers
Ben Beck, our expert martech contributor, reveals his picks for the top content creation tools in several key categories, with a breakdown of cost, skill level and time needed for each.
How to Make Engaging Videos for Your Business With InShot
High-quality video creation and editing is a challenge for many business owners. But a new video app, InShot, might be the answer. Crop, trim, add text, record a voice-over, and much more — all for free.
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Creating Higher-Impact Content With Predictive SEO Planning
Using predictive techniques can help you create more impactful content. Here are five ways you can use predictive SEO in your content marketing efforts.
How to Spot Deepfakes and Fake News: Tips and Detection Tools
Why risk the integrity of your work or reputation (or both) by quoting fake news or sharing deepfakes? Learn how to identify fraudulent news and videos so your content is never put at risk.
How Artificial Intelligence Can Help Your Emails Reach the Inbox
Why fear artificial intelligence when you can use it to your advantage? Learn how AI can help you reach more inboxes, segment lists, and boost open rates.
Leveraging Data to See Positive Results With Influencer Marketing
A successful influencer marketing strategy can generate up to eight times the ROI — so why do so many campaigns fail? Because they’re not built around data.
Personalization in 2020 and Beyond: Improving the Customer Experience Through Content
Personalization goes much further than using a customer’s name in an email. Learn how you can improve the customer experience at your business through content.
How to Make Heads or Tails of Marketing Data Management
Getting a handle on how big data is used in marketing can seem intimidating. We’re breaking down the different categories of data, what to do with it, and much more so you can feel confident when analyzing and reporting.
5 Global Marketing Strategies That Put Marketing Technology to Use
A successful global marketing strategy starts with understanding your target audience and their cultural differences. Take a look at how some of today’s biggest brands are leveraging content and technology to reach a global audience.
3 Emerging Marketing Technologies to Consider for Your 2020 Marketing Plan
Looking to switch or adopt new martech tools that will help you meet your business and marketing goals in 2020? Here are the top emerging trends for the coming year.
How to Give Your Customer Support Teams the Content They Need With Marketing Tech
What do you get when you combine customer support with martech? An outstanding customer experience! Learn five marketing tech solutions that will level up your customer service game and provide agents with quality content.
3 Easy Marketing Data Science Projects to Impress Your CMO
You may not be a data scientist, but marketers can — and should — make data-driven decisions.