Content Radar: Two Significant Additions Will Change How You Use Instagram in 2018
This week, two major changes are setting up Instagram for a huge 2018. Facebook is (finally) nearly ready to let you know actual reach. And marketers, get ready to spend more on audience data.
White Label Marketing Tools: 8 to Seriously Consider
Martech expert, Ben Beck, reviews some of the best white label marketing tools for agencies who want to leverage more services and broaden their value for clients.
How to White Label Marketing Tools for Your Agency Use
Ever investigated white labeling tools or services for your agency? Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution.
Getting Ahead of Martech Disruptions in 2018: Voice Search and Autonomous Cars
Have you dedicated a portion of your resources for experimental content, to prepare for future martech shifts? Take a look at two of the technology trends that you should account for when making your marketing plans for 2018: voice-enabled content platforms and autonomous vehicles.
Content Radar: Facebook’s New Study Might Change How You Use Direct Messages
This week, direct messages and emojis may be the future of your marketing communication. Also, Facebook gives more insight about who is sharing your videos; Snapchat is making its app easier to use; and Messenger Day and Facebook Stories combine in hopes that somebody starts using them.
Discover Content Made Simple
Because Great Content Design Doesn’t Just HappenGet A Live Demo
WordPress Plugins to Easily Repost and Repurpose Old Content
Don’t lose out on traffic because of buried content. Ben Beck details top WordPress plugins for repurposing, resurfacing and reviving old blog posts and articles.
Content Radar: What Twitter’s 280-Character Limit Means for Brands
This week, Twitter’s 280-character update throws everyone for a loop. Instagram looks to let users follow hashtags; and Adobe hopes to show you another part of your job that artificial intelligence can do better than you.
Head-to-Head Reviews for Content Curation: Feedly, Storify, Pocket
Better organize your content feeds to keep your ideas flowing. Ben Beck reviews three popular content curation tools: Feedly, Storify and Pocket.
Build Out and Leverage Key Marketing Research Tools
Refresh your content strategy with insights from several top market research tools. Ben Beck explores marketing tech to help you generate more effective ideas.
Content Radar: New Facebook Transparency Rules for Ads
This week, Facebook ads get dragged into the limelight. Also, Instagram lets you go live with friends; and more companies are creating in-house content.
Generate More Foot Traffic This Holiday Season With Facebook Messenger Games
Tap into interactive content to help your brick-and-mortar business score big in Q4. Get tips to attract and win new customers with your own Facebook Messenger games.
Disqus vs. Facebook Plug-Ins for WordPress Comments
Disqus or Facebook for blog comments? Ben Beck answers a question we often receive from WordPress users. Get the rundown on the pros and cons for each plug-in.
Customer Retention Marketing: Tools for Building Online Courses for Under $400
Ready to create your own online courses for customer retention? Ben Beck shows you the basics on using WordPress, LearnDash and Screencast-o-matic to launch your e-learning efforts. Second in a two-parts series.
Guide to Consolidating Your Content Marketing
Having one powerful content marketing platform can save your agency time and money. Explore how tool consolidation can amplify your margins.
Customer Retention Marketing: Create a Course
Decrease customer churn; exponentially increase profits. Get tips on creating your own courses to boost customer retention. First in a two-part series.