Leveraging Data to See Positive Results With Influencer Marketing
A successful influencer marketing strategy can generate up to eight times the ROI — so why do so many campaigns fail? Because they’re not built around data.
Personalization in 2020 and Beyond: Improving the Customer Experience Through Content
Personalization goes much further than using a customer’s name in an email. Learn how you can improve the customer experience at your business through content.
How to Make Heads or Tails of Marketing Data Management
Getting a handle on how big data is used in marketing can seem intimidating. We’re breaking down the different categories of data, what to do with it, and much more so you can feel confident when analyzing and reporting.
5 Global Marketing Strategies That Put Marketing Technology to Use
A successful global marketing strategy starts with understanding your target audience and their cultural differences. Take a look at how some of today’s biggest brands are leveraging content and technology to reach a global audience.
3 Emerging Marketing Technologies to Consider for Your 2020 Marketing Plan
Looking to switch or adopt new martech tools that will help you meet your business and marketing goals in 2020? Here are the top emerging trends for the coming year.
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How to Give Your Customer Support Teams the Content They Need With Marketing Tech
What do you get when you combine customer support with martech? An outstanding customer experience! Learn five marketing tech solutions that will level up your customer service game and provide agents with quality content.
3 Easy Marketing Data Science Projects to Impress Your CMO
You may not be a data scientist, but marketers can — and should — make data-driven decisions.
How to Leverage the Gig Economy to Do More With Your Martech
Learn how the gig economy can help marketers do more and get better results, from content to design.
Moving Beyond Gated Content: Other Tech to Help Generate Leads
Has your go-to strategy for landing pages lost its mojo? Rethink your entire approach to “the content gate” with these fresh martech ideas.
Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely
Ever wished you had a rundown of the most popular landing page builders that covered everything from ease of use to price? Now you do! Get all the info you need to make an educated decision on whether HubSpot, Unbounce, Instapage or Optimizely is right for you.
The Top Four Landing Page Builders to Help Boost Conversions
You know the old movie phrase, “If you build it, they will come?” Well, that’s not always the case. However, these four popular solutions will help you build eye-catching landing pages that not only attract your target audience but convert them too.
8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
Deep Dive on SEO: How to Improve Your Domain Authority Score
How powerful is your site’s domain authority? Learn tips on helping yours rise over time — and reap the rewards of ranking higher in search engine results.
How to Ride the Voice Search Wave: 12 Ways to Seize More Web Traffic From VSO
Prepared for the voice search boom? More than 40% percent of Americans already use voice search daily. Martech expert Ben Beck shares his insights from the Amazon Alexa team.
The Top Five Best Free Keyword Research Tools
Not all keyword research tools are created equal. That’s why we’re taking a look at the pros and cons of the top five tools on the market to find out which ones truly deliver.