Old School Meets New: Why Tactile Marketing Is Your Secret Weapon
Direct mail marketing gets up to 37 times more responses than email. So what’s a digital marketer to do? Here’s how you can mix some old-school tactile marketing ideas into your current strategy for the best of both worlds.
Head-to-Head Review: Google Forms vs. SurveyMonkey vs. Typeform
Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms, SurveyMonkey and Typeform.
The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts
Ready to send and analyze emails like a pro? We’re taking a look at three of the best tracking apps, from pros and cons to price and set up, so you can seriously up your email marketing game.
10 Tips on How to Analyze and Improve Your Chatbot for Better Results
The invasion of the chatbots continues. But how are your bots holding up? Ben Beck outlines strategies to optimize them in your marketing.
Best Screen-Recording Software for Marketers: Camtasia vs. Screencast-O-Matic
Taking live screen captures are. Martech expert Ben Beck grades two popular screen-recording tools for marketers. Which is best for you or your team?
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8 Tools to Help You Create Interactive Marketing Content
The appeal of interactive content continues to skyrocket. Martech expert Ben Beck shares interactive content tools to help you up your game.
5 Tools to Help You Convert Your Website Traffic
Martech expert Ben Beck shares his top five favorite tools for increasing website traffic and boosting conversion rates.
Disqus vs. Facebook Plug-Ins for WordPress Comments
Disqus or Facebook for blog comments? Ben Beck answers a question we often receive from WordPress users. Get the rundown on the pros and cons for each plug-in.
The Best Content Marketing Platform for Creating Content
Expert Ben Beck has reviewed countless martech tools. So now he shares his thoughts on our own, ClearVoice, your friendly content creation platform.
Are You Staying on Trend? Target Better With Key Marketing Research Tools
Refresh your content strategy with insights from several top market research tools. Ben Beck explores marketing tech to help you generate more effective ideas.
Best Practices for Video Conferencing: Tech, Logistics and Prep Tips for Any Situation
Did you get booted out… again? Who’s typing like it’s a firecracker festival? A pro shares tips to avoid technical mayhem in your next video conference.
How to Build a Kickin’ Google Analytics Dashboard in Less Than 30 Minutes
Martech expert Ben Beck shares his comparison of Google Analytics vs. Databox, and then shows you how to build a content marketing GA dashboard in no time.
How to Host a Video Conference: 7 Tips to Run an Interview or Pitch Session Smoothly
A video conference interview can feel like an audition. So do your best to let people prepare for the hot seat. A pro shares her must-dos to make it seamless and productive for everyone.
The Top 20 Chrome Extensions for Marketers
Are you making the most of your Chrome browser? Martech expert Ben Beck rounds up his picks for extensions to save you time and aggravation.
How to Collect and Use Net Promoter Scores (NPS) in Your Marketing
Martech expert Ben Beck outlines the best ways to collect NPS – and to make the most of them in your marketing.