What Is a QR Code?
A Quick Response (QR) code is a square-shaped barcode that can be scanned by a smartphone to quickly take the user to a specific URL, whether that’s a blog, newsletter sign-up form or app download.
What Is a Heatmap?
Learn the different types of heatmaps, from hover to scroll, and the benefits you’ll get by using them to analyze your content and readers’ behaviors.
Email Marketing Tools Roundup: From Big-Batch to Targeted Transmissions
Wondering what the different types of email marketing are and which tools will best support your team to ensure you maximize results? Find out here.
The Top Skills (and Tools) Marketing Technologists Need for Teamlancing
The best of the best marketing technologists leverage the right skills, tools, and mindset to establish a teamlancing model for success.
How Remote Working Is Changing the Marketing Technologist’s Role in Teamlancing
What does the marketing technologist role have to do with remote work? How does remote work facilitate and necessitate teamlancing models? Let’s put the two together.
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Where Does Martech Fit in the Creative Agency Triumvirate?
Taking the time to audit your current tech stack and adopt the right tools to fit your creative agency’s needs will help you maximize your martech stack.
How to White Label Marketing Tools for Your Agency Use
Martech expert Ben Beck explains the strategy and offers key tips on what to look for in a white label marketing solution for your agency.
9 Tools to Help You Create Interactive Marketing Content
The appeal of interactive content continues to skyrocket. Martech expert Ben Beck shares interactive content tools to help you up your game.
When Tracking Links Might Kill Your Content
Are tracking links doing more harm than good? Learn when they can actually be content killers.
Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection
Connecting with customers during the COVID-19 pandemic can be a struggle. Here are a few ways you can pique their interests and make a human connection.
How to Rein In Distributed Contractors With Teamlancing and Software
How do you pick the right software for teamlancing? Here’s a guide on how to disrupt the distributed contractor model with teamlancing and the right software.
Hootsuite vs. Buffer: We Rated 12 Key Factors for Each
Which social media posting tool is right for you? Martech expert Ben Beck reviews and grades the features of both.
Facebook Chatbot: How to Build Your Own in About 10 Minutes
Anyone with some basic tech chops can build a chatbot. Martech expert Ben Beck walks you through it in this DIY guide, refreshed with new information for 2020.
Piktochart vs. Canva vs. Visme: We Put 3 Visual Storytelling Tools to the Test
Ben Beck puts three popular infographic design tools through their paces. Which one will emerge victorious in his 2020 report card?
Using Survey Panels to Improve Your Product: MTurk vs. Centiment vs. AYTM
If your team is looking for new, innovative ways to conduct surveys for your new product or feature idea, then one of these survey respondent tools will get the job done.