Creating Marketing

Making Your Evergreen Content Actionable

Making Your Evergreen Content Actionable
Written by

Guest speakers

  • Jacob Warwick, Founder of ThinkWarwick Communications
  • Aaron Orendorff, Founder of iconiContent


Evergreen content is search, traffic and lead-gen paydirt. It’s the kind of content that keeps on giving. But evergreen content also takes work. A lot of it. So how do you make sure the hours invested are worth it? Our webinar breaks down how to think strategically in order to create and optimize evergreen content.

In this webinar you will learn how to:

  • Set bottom-line benchmarks and measure KPIs.
  • Optimize for maximum search results.
  • Make your evergreen content enticing and actionable.
  • Create an ongoing evergreen calendar (that won’t overwhelm you).


This webinar was recorded April 20, 2017. Length: 49:53.

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About the author

Meagan DeMenna

Meagan DeMenna is the community manager. After studying at Cambridge, she began her career writing and editing for four international magazines. Now you can catch her moderating webinars, podcasts and Facebook Live. She's a wife, mother, British lit. nerd and has a serious katsaridaphobia.