Making Your Evergreen Content Actionable
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Making Your Evergreen Content Actionable

Guest speakers

  • Jacob Warwick, Founder of ThinkWarwick Communications
  • Aaron Orendorff, Founder of iconiContent


Evergreen content is search, traffic and lead-gen paydirt. It’s the kind of content that keeps on giving. But evergreen content also takes work. A lot of it. So how do you make sure the hours invested are worth it? Our webinar breaks down how to think strategically in order to create and optimize evergreen content.

In this webinar you will learn how to:

  • Set bottom-line benchmarks and measure KPIs.
  • Optimize for maximum search results.
  • Make your evergreen content enticing and actionable.
  • Create an ongoing evergreen calendar (that won’t overwhelm you).


This webinar was recorded April 20, 2017. Length: 49:53.

Justin McKinley

About Justin

Justin McKinley is the Director of Content Marketing at ClearVoice. He has led national editorial teams, online and offline campaigns, and influencer partnerships at Fortune 100 companies, including TimeWarner and AT&T. Follow him on LinkedIn.

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