Top 7 Reasons Brands Stumble at Making Great Content Consistently
Anyone can produce content regularly, but continuously producing quality content that actively engages your customers takes effort. What are the pitfalls that too many marketers fall in?
Dear Marketer: You Need an Experienced Freelance Content Network… Right Now
At ClearVoice, we’re committed to helping marketers, publishers and freelancers plan for the future of media. Our CEO, Joe Griffin, spells out why you’ll have to fill out your freelance creative bench soon, whether you want to or not, if you plan on your content keeping up with the times.
How to Streamline the Content Creation and Approval Process With Your Clients
When working with clients, setting expectations and clearly communicating your process is your top responsibility. Learn a three-step plan to get your clients onboard.
The Art of Kairos: Right-Timing Content for Your Marketing Automation
Are you applying kairos to your content strategy? Learn how to better adapt content to your customer’s journey and improve conversion.
Optimizing Evergreen Content So It’s More Actionable and Zombie-Proof
Don’t let your best content just drift off into zombie land. Get more bang for your buck with tips to keep pumping life into your evergreen content.
Better Salespeople: Content Marketing’s Forgotten Value Proposition
The consumer decision-making process has shifted from a funnel to a circle, and your sales team needs regular, targeted content to help educate buyers throughout the process. ClearVoice CEO Joe Griffin explains how content is part of your sales solution.
Content Intelligence: How to Create Content That People Want to Read & Share
Content intelligence is how you bridge the gap between the content you think people want and the content they actually want and engage with. Learn the tools that make it happen.
Content Marketing, Automation and the Stages of Your Sales Funnel: An Introduction
Marketing automation enables businesses to set up automated campaigns, nurture sequences and repeat tasks that move prospects through the sales funnel. But without exceptional content, it means nothing.
Hiring the Right Type of Writer: Generalists vs. SMEs vs. Influencers
Which type of writer do you need for your next content project? ClearVoice CEO Joe Griffin explains the differences between the three types and when to use each one.
Boost Your Blog With Influencers: A How-To Guide on 3 Popular Tools
ClearVoice CEO Joe Griffin shows readers how to find influencers using Content Studio, Niche and Followerwonk and gives some guidance on working with them.