Marketing

Infographic Guide to Driving Sales With Content

Infographic Guide to Driving Sales With Content
Written by Justin McKinley

Done right, content marketing can generate three times as many leads as traditional outbound marketing. But in the process of planning, writing, editing and distributing our brand content, we lose sight of a very important fact: It should be boosting profits.

Get back on track with these 11 tips:

  • Stick to the funnel
  • Include testimonials
  • Expand on successful posts
  • Experiment with niche ads
  • Forge content partnerships
  • Leverage industry experts
  • Don’t forget the CTAs
  • Add live chat
  • Retarget leads
  • Follow up with authenticity
  • Use email nurture campaigns

Infographic - Drive Sales With Content

About the author

Justin McKinley

Justin McKinley is the Head of Content at ClearVoice. He has led national editorial teams, online and offline campaigns, and influencer partnerships at Fortune 100 companies, including TimeWarner and AT&T. Follow him on LinkedIn.

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