Brands Marketing at the Championship Level for March Madness
Although not all brands are a fit for content marketing around sports, here’s a look at brands that play the game of March Madness marketing at the championship level, from dominating pizza to towering over the food aisles at brick-and-mortars.
Freelancer Brain Food to Get Your Creativity Flowing: Work Hard. Keep Snacks Nearby.
Freelancers who have laser-like focus have some tricks up their sleeve; one being proper nutrition. The concept of “brain food” is no myth. In fact, it’s been studied and supported for years by numerous universities. Here are three go-to snacks to cultivate ultimate brain function, and three prompts to get your creativity flowing.
St. Patrick’s Day Marketing Traditions: Guinness to ‘Green Ice Cream in a Can’
Is green ice cream in a can your thing? Unless you’re a brand that can easily incorporate bearded magical beings and shamrocks into your seasonal advertising, St. Patrick’s Day isn’t much of an aesthetic fit. Let’s take a look at some St. Patrick’s Day marketing traditions, from the Shamrock Shake to the sponsored parade float, and be on the look for some dos and questionable don’ts.
Freelancer Bootcamp: 7 Tips to Jump-Start Your Creative Process (and Avoid Hitting the Big White Wall of Writer’s Block)
The wall. The big white wall… of your computer screen. When you hit it, you have to hit back. Buck up and be the master of jump-starting your own creative process. Here are a full-time freelancer’s actionable tips to keep yourself from slipping into the void of writer’s block.
For Your Consideration… A Retrospective of Oscar-Ancillary Content Marketing
Flashing back to Hollywood’s awards seasons of yesteryear, let’s honor the somewhat inadvertent marketing moment in 1954 that created the “red carpet” spectacle of today, as well as other top moments where brands capitalized on the golden glow of the Academy Awards.
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Behind the Scenes: 6 Great Writing Lessons Learned at a ‘Family Guy’ Table-Read
What does it take to be endlessly creative and funny — for 15+ seasons? We went behind the scenes of Fox’s animated hit ‘Family Guy’ and spoke with executive producer Steve Callaghan, who has been staffed on ‘Family Guy’ since the beginning, having written 23 episodes and counting to date. Learn how his team approaches their writing like karate, and more.
How Brands Warm Up to Valentine’s Day: Classic to… Um… Soggy Campaigns
Hows does your brand approach holidays or themes? Let’s review four major brands’ campaigns with sites on Valentine’s Day and love, love love. From Coca-Cola’s classic sweetness to IKEA’s soggy (arguably pushing the limits of icky) sense of marketing panache.
Let’s Flashback to Buzzed-About Super Bowl Commercials of the Past Decade
It’s impossible to choose the best commercials of the past generation of Super Bowls, so we’ve compiled a list of 10, from 2004 to 2017, that stand the test of time due to celeb casting, clever humor or timeless storytelling (even if a little controversy is thrown in).
How the Creator of the ‘Mortified’ Phenom Turned America’s Diaries Into a Global Movement
Are you sitting on content gold and don’t even know it? Open your creative vault with our Q&A with the mind behind ‘Mortified’, David Nadelberg. Learn how he turned an “accidentally funny” experiment (that cost 350 bucks) into a burgeoning franchise, including a new show that premieres this month on Amazon and Netflix.
300+ Events to Jump-Start Your 2018 Editorial Foresight Calendar [Template]
Download our Editorial Foresight Calendar template, complete with 300+ events and info links, to jump-start your content calendar and planning for 2018.
Head-to-Head Reviews for Content Curation: Feedly, Storify, Pocket
Better organize your content feeds to keep your ideas flowing. Ben Beck reviews three popular content curation tools: Feedly, Storify and Pocket.
Are You Staying on Trend? Target Better With Key Marketing Research Tools
Refresh your content strategy with insights from several top market research tools. Ben Beck explores marketing tech to help you generate more effective ideas.
Easily Request Content Ideas From Writers With ‘Pitching’ from ClearVoice
Great content starts with great ideas. That’s why we’re introducing a new feature: pitching.
How to Flesh out a Concept to Get a Stellar Piece of Content Back
Great content starts with a thorough, detailed concept. Learn what information you should provide to writers to get the content you need — and save yourself time, hassle and revisions.
Content Intelligence: How to Create Content That People Want to Read & Share
Content intelligence is how you bridge the gap between the content you think people want and the content they actually want and engage with. Learn the tools that make it happen.