Content Ideas for 4 Industries Where Creative Content Is More Challenging
Not all industries are sexy. We take on content marketing ideas for building supplies, dentistry, auto repair and mortgages.
450+ Events to Jump-Start Your 2018-2019 Editorial Calendar [Template]
Access our Editorial Foresight Calendar template, complete with 450+ events and info links, to jump-start your content calendar and planning through 2019.
Content Curation Tool Comparisons: Feedly vs. Pocket vs. Wakelet
Better organize your content feeds to keep your ideas flowing. Ben Beck reviews three popular content curation tools: Feedly, Wakelet and Pocket.
The Freelance Writer’s Guide to Working With a Top Ad Agency
Know what it takes to write for an agency? We’d like to thank J Barbush, VP & Creative Director at advertising powerhouse RPA, for his advice for aspiring freelancers. Read up on his six key tips for bettering your chances and success working with creative agencies.
Wondery: Five Series to Tune Into, From the Next Big Podcast Network
Podcast startup Wondery claims a sweet spot in content creation and curation within the booming but highly competitive podcast landscape. And it found its spot through strong, innovative storytelling across several successful genres. Here are five Wondery podcasts you should dive into for entertainment, education and a template for success.
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How to Brand Yourself With a Creative Portfolio in the Most Badass Way Possible: Six Moves Worth Stealing
Personal branding is how you represent yourself and your work to the world. So make it good. Get on-point branding moves that can make an impact as you produce a portfolio that defines your brand.
Planning Content for Your Fundraising Campaigns in Symphonic Movements
Like a symphony, a content campaign to raise funds for a nonprofit or an educational institution should have multiple strategies that progress at different tempos. And although fundraising season usually doesn’t get in full gear until the autumn, now is the time to sharpen your strategy and planning. Grant writer and fundraiser, Elizabeth Chey, shares her experience to accelerate your organization’s content marketing in time.
You Can’t Be Serious: An April Fools’ Prank Campaign Retrospective
Social media has turned April Fools’ Day into a sort of Super Bowl for online pranks. Certain companies put as much thought into creating over-the-top ways to fool their customers on April 1 as they do into any other serious sales-driven campaign. Here are five brands that clowned expertly on April Fools’ past.
Brands Marketing at the Championship Level for March Madness
Although not all brands are a fit for content marketing around sports, here’s a look at brands that play the game of March Madness marketing at the championship level, from dominating pizza to towering over the food aisles at brick-and-mortars.
Freelancer Brain Food to Get Your Creativity Flowing: Work Hard. Keep Snacks Nearby.
Freelancers who have laser-like focus have some tricks up their sleeve; one being proper nutrition. The concept of “brain food” is no myth. In fact, it’s been studied and supported for years by numerous universities. Here are three go-to snacks to cultivate ultimate brain function, and three prompts to get your creativity flowing.
St. Patrick’s Day Marketing Traditions: Guinness to ‘Green Ice Cream in a Can’
Is green ice cream in a can your thing? Unless you’re a brand that can easily incorporate bearded magical beings and shamrocks into your seasonal advertising, St. Patrick’s Day isn’t much of an aesthetic fit. Let’s take a look at some St. Patrick’s Day marketing traditions, from the Shamrock Shake to the sponsored parade float, and be on the look for some dos and questionable don’ts.
Freelancer Bootcamp: 7 Tips to Jump-Start Your Creative Process (and Avoid Hitting the Big White Wall of Writer’s Block)
The wall. The big white wall… of your computer screen. When you hit it, you have to hit back. Buck up and be the master of jump-starting your own creative process. Here are a full-time freelancer’s actionable tips to keep yourself from slipping into the void of writer’s block.
For Your Consideration… A Retrospective of Oscar-Ancillary Content Marketing
Flashing back to Hollywood’s awards seasons of yesteryear, let’s honor the somewhat inadvertent marketing moment in 1954 that created the “red carpet” spectacle of today, as well as other top moments where brands capitalized on the golden glow of the Academy Awards.
Behind the Scenes: 6 Great Writing Lessons Learned at a ‘Family Guy’ Table-Read
What does it take to be endlessly creative and funny — for 15+ seasons? We went behind the scenes of Fox’s animated hit ‘Family Guy’ and spoke with executive producer Steve Callaghan, who has been staffed on ‘Family Guy’ since the beginning, having written 23 episodes and counting to date. Learn how his team approaches their writing like karate, and more.
How Brands Warm Up to Valentine’s Day: Classic to… Um… Soggy Campaigns
Hows does your brand approach holidays or themes? Let’s review four major brands’ campaigns with sites on Valentine’s Day and love, love love. From Coca-Cola’s classic sweetness to IKEA’s soggy (arguably pushing the limits of icky) sense of marketing panache.
Let’s Flashback to Buzzed-About Super Bowl Commercials of the Past Decade
It’s impossible to choose the best commercials of the past generation of Super Bowls, so we’ve compiled a list of 10, from 2004 to 2017, that stand the test of time due to celeb casting, clever humor or timeless storytelling (even if a little controversy is thrown in).