Segmenting Your Customers to Increase Content Marketing Reach
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
Boost Email Click-Thru Rates With Cinemagraphs
Cinemagraphs are replacing GIFs as the preferred format for animated images — they’re more aesthetically pleasing, the quality is better and viewers don’t get caught up in that “endless loop” effect. Ben Beck explains how to use Cinemagraphs in your email marketing.
How to Increase Conversions With Product Recommendation Emails
The more your customers get product recommendations that are tailored to their interests and behaviors, the more likely they are to convert. It’s as simple as that.
5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power user; he’s logged thousands of hours using the software. For this post, he’s taken all that experience and compiled a list of HubSpot email marketing best practices.
Emojis & Marketing Emails: A Match Made in Heaven?
Should you put emojis in the subject lines of your marketing emails? Ben Beck says yes — with a couple caveats.
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How to Use a Drip Marketing Campaign to Build Trust & Loyalty
Done right, an email drip campaign establishes your company as an industry leader, provides prospects with important information to help solve their problems and nurtures them down the sales funnel.