Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
In part five of our Newsletter Strategy Series, we provide expert-curated tips for maintaining a newsletter strategy that evolves with a brand and attracts potential customers.
In part four of our Newsletter Strategy Series, we provide a no-brainer, easy-to-follow guide to starting the content and design creation of your newsletter, straight from industry pros who have mastered the process.
In part three of our Newsletter Series, we help brands navigate not only their need for a newsletter but best practices for identifying their audience and other tricky questions.
In part two of our newsletter strategy series, we explore ingenious brands that have carefully crafted their strategy to provide thought-provoking and digestible information, via inbox.
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While once considered link-farm engines, newsletters have evolved into a sophisticated platform for telling a brand’s compelling and unique message. In part one of our five-part series, we discuss why — despite popular beliefs — the newsletter is not only alive and well, but thriving.
Don’t miss out on one of HubSpot’s most powerful features — the ability to serve as an audience-growth machine through freelancer-generated content. Explore how you can grow your audience with content for HubSpot, generate new leads, and boost your revenue.
On the #ContentRadar this week: You may not be speaking the same language as your desired online audience. Also, YouTube offers a new tool to help catch copyright infringers; Facebook hopes its new Ad Manager tools might enhance your offerings; and your online brilliance doesn’t necessarily translate to offline sales.
May 25th has come and gone, but are you sure your entire team understands the effects of GDPR? Martech expert Ben Beck clarifies the most important adaptations for content marketers, including six key changes and three proactive ways to keep on top of them.
On the #ContentRadar this week: Gmail’s making a few much-requested changes. Also, Instagram is testing its newest “borrowed” tool from Snapchat; MarTech is only a few days away; and people are using Google more — and Facebook less.
On the #ContentRadar this week: Sending more emails doesn’t necessarily result in more readers. Also, Reddit tries its luck with native ads; Facebook lets users sponsor their favorite creators; and Google is destroying bad ads.
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
Cinemagraphs are replacing GIFs as the preferred format for animated images — they’re more aesthetically pleasing, the quality is better and viewers don’t get caught up in that “endless loop” effect. Ben Beck explains how to use Cinemagraphs in your email marketing.
The more your customers get product recommendations that are tailored to their interests and behaviors, the more likely they are to convert. It’s as simple as that.
Martech expert Ben Beck is the definition of a HubSpot power user; he’s logged thousands of hours using the software. For this post, he’s taken all that experience and compiled a list of HubSpot email marketing best practices.
Should you put emojis in the subject lines of your marketing emails? Ben Beck says yes — with a couple caveats.
