What Is CAN-SPAM?
If your business uses email marketing, the CAN-SPAM Act allows those receiving your messages to opt out and non-complaince leads to fines.
What Is a Sender Score?
A sender score helps your emails end up in a recipient’s inbox instead of their spam folder. A sender score is the reputation of your IP address. The lower it is, the more difficult it is to get to the inbox.
5 Do’s, 5 Don’ts and 3 Examples of Onboarding Emails
The most influential strategists guide new users through every step of their customer journey via calculated onboarding emails.
What Is a Drip Campaign? Hint: It Will Help Amp Up Your Email Marketing
So, why do you need to know about drip campaigns? Well, even if the actual term is new to you, you’ve probably seen it in action in your own inbox.
What Is a Response Rate?
What is a response rate? A response rate is the percentage of valid responses you get from a given campaign. Learn how to find out how to improve your response rate.
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Email Marketing Tools Roundup: From Big-Batch to Targeted Transmissions
Wondering what the different types of email marketing are and which tools will best support your team to ensure you maximize results? Find out here.
How Artificial Intelligence Can Help Your Emails Reach the Inbox
Why fear artificial intelligence when you can use it to your advantage? Learn how AI can help you reach more inboxes, segment lists, and boost open rates.
8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power-user. He’s logged thousands of hours using the software. Now he shares his most useful tips.
The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts
Ready to send and analyze emails like a pro? We’re taking a look at three of the best tracking apps, from pros and cons to price and set up, so you can seriously up your email marketing game.
How to Use ROI to Defend Your Content Marketing Efforts
Showing ROI is necessary to accomplish your content marketing goals and to get executive buy-in. Learn how to defend your efforts for SEO, social and email.
Segmenting Your Customers to Increase Content Marketing Reach
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
36 Updates Content Marketers Can Be Thankful for in 2018
So many great things have happened in 2018 that make it easier for content marketers to do their jobs. Don’t believe it? Let’s count the industry updates to be thankful for this year.
Boo! The 5 Scariest Updates to Pierce the Hearts of Content Marketers in 2018
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
Newsletter Strategy: How to Attract (and Keep) Subscribers (5 of 5)
In part five of our Newsletter Strategy Series, we provide expert-curated tips for maintaining a newsletter strategy that evolves with a brand and attracts potential customers.
Newsletter Strategy: Your 7-Day Guide to Creating an Email Newsletter, From Draft to ‘Send’ (4 of 5)
In part four of our Newsletter Strategy Series, we provide a no-brainer, easy-to-follow guide to starting the content and design creation of your newsletter, straight from industry pros who have mastered the process.