Segmenting Your Customers to Increase Content Marketing Reach
Employing better segmentation in your market analysis and customer pools can dramatically improve open rates and click-throughs, with 75%+ gains not impossible for your email campaigns. Get a refresher on sharpening your approach and better aligning your content.
36 Updates Content Marketers Can Be Thankful for in 2018
So many great things have happened in 2018 that make it easier for content marketers to do their jobs. Don’t believe it? Let’s count the industry updates to be thankful for this year.
Boo! The 5 Scariest Updates to Pierce the Hearts of Content Marketers in 2018
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
Newsletter Strategy: How to Attract (and Keep) Subscribers (5 of 5)
In part five of our Newsletter Strategy Series, we provide expert-curated tips for maintaining a newsletter strategy that evolves with a brand and attracts potential customers.
Newsletter Strategy: Your 7-Day Guide to Creating an Email Newsletter, From Draft to ‘Send’ (4 of 5)
In part four of our Newsletter Strategy Series, we provide a no-brainer, easy-to-follow guide to starting the content and design creation of your newsletter, straight from industry pros who have mastered the process.
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Newsletter Strategy: Think Your Brand Needs One? Your ‘Why’ and ‘Who’ Matter (Part 3 of 5)
In part three of our Newsletter Series, we help brands navigate not only their need for a newsletter but best practices for identifying their audience and other tricky questions.
Newsletter Strategy: Examples of Brands That Nail It With Email (Part 2 of 5)
In part two of our newsletter strategy series, we explore ingenious brands that have carefully crafted their strategy to provide thought-provoking and digestible information, via inbox.
Newsletter Strategy: How Email Can Be More Powerful and Relevant in the Age of Social Media (Part 1 of 5)
While once considered link-farm engines, newsletters have evolved into a sophisticated platform for telling a brand’s compelling and unique message. In part one of our five-part series, we discuss why — despite popular beliefs — the newsletter is not only alive and well, but thriving.
Amplify Freelancer-Generated Content With HubSpot to Grow Your Audience
Don’t miss out on one of HubSpot’s most powerful features — the ability to serve as an audience-growth machine through freelancer-generated content. Explore how you can grow your audience with content for HubSpot, generate new leads, and boost your revenue.
Say What? How Emojis, GIFs, and Memes Could Be Your New Marketing Language
On the #ContentRadar this week: You may not be speaking the same language as your desired online audience. Also, YouTube offers a new tool to help catch copyright infringers; Facebook hopes its new Ad Manager tools might enhance your offerings; and your online brilliance doesn’t necessarily translate to offline sales.
It’s Not Over Yet: Navigating GDPR Regulations in Your Content Marketing Efforts
May 25th has come and gone, but are you sure your entire team understands the effects of GDPR? Martech expert Ben Beck clarifies the most important adaptations for content marketers, including six key changes and three proactive ways to keep on top of them.
How Gmail’s Facelift Will Affect Your Email Marketing Efforts
On the #ContentRadar this week: Gmail’s making a few much-requested changes. Also, Instagram is testing its newest “borrowed” tool from Snapchat; MarTech is only a few days away; and people are using Google more — and Facebook less.
New Study Shows the Good, the Bad, and the Ugly of Email Marketing
On the #ContentRadar this week: Sending more emails doesn’t necessarily result in more readers. Also, Reddit tries its luck with native ads; Facebook lets users sponsor their favorite creators; and Google is destroying bad ads.
Boost Email Click-Thru Rates With Cinemagraphs
Cinemagraphs are replacing GIFs as the preferred format for animated images — they’re more aesthetically pleasing, the quality is better and viewers don’t get caught up in that “endless loop” effect. Ben Beck explains how to use Cinemagraphs in your email marketing.
How to Increase Conversions With Product Recommendation Emails
The more your customers get product recommendations that are tailored to their interests and behaviors, the more likely they are to convert. It’s as simple as that.
5 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns
Martech expert Ben Beck is the definition of a HubSpot power user; he’s logged thousands of hours using the software. For this post, he’s taken all that experience and compiled a list of HubSpot email marketing best practices.