Content Marketing Trends to Know (With Examples): Monthly Roundup
Your success as a freelancer or as a content marketer depends on your ability to stay informed. So we’re curating a running list of trends you should know.
Facebook Pushes Aggressive 2019 Plans to Rise from the Ashes
On the #ContentRadar this week: Facebook has billions of reasons to be optimistic. Also, Snapchat may change its best-known feature; editable tweets may have a future; and Google+ is finally dropping dead.
2019 State of Social Media Report Touts Importance of Stories
On the #ContentRadar this week… Social media marketing in 2019 is all about story time. Also, Facebook plans to merge Messenger, Instagram Messenger, and WhatsApp; Marketers are spending more on LinkedIn; and Google gives a gift to all advertisers.
Your Facebook Engagement Probably Stunk in 2018 — Here’s What to Expect in 2019
On the #ContentRadar this week: What you can expect from Facebook in 2019; Quora introduces retargeting; Google will block your annoying ads; and more.
Instagram Drops Off Three Surprise Last-Minute Gifts to Digital Marketers
On the #ContentRadar this week: Instagram drops off last-minute Christmas gifts for marketers. Also, WordPress users are “AMPed” up; Facebook is testing search ads; and men are much more likely to read online reviews.
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New Study on How Brands Can Seize More Engagement on Instagram
On the #ContentRadar this week: Brands could be using Instagram more effectively. Also, unconventional emails drive greater engagement; Google’s “yellow ad” will cost it $10 million; and proof that engaging with your Twitter audience can pay off.
Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead
While eMarketer’s latest report shows the winners and losers in terms of social media use, we look to data that point to other competing media on the rise.
36 Updates Content Marketers Can Be Thankful for in 2018
So many great things have happened in 2018 that make it easier for content marketers to do their jobs. Don’t believe it? Let’s count the industry updates to be thankful for this year.
How the Ghosts of Content Marketing Past, Present, and Future Can Prepare You for the Holiday Season
If the holiday marketing season causes you to say “bah humbug,” perhaps there are a few lessons in store for you as well. We recap the primary content marketing lessons for holidays past, present and future.
Google Flexes Ad Muscles With More Updates for Content Marketers
On the #ContentRadar this week: Google changes ad rules; Facebook tests polls in videos; longer tweets lead to more civility; and an influencer is being sued for not influencing enough.
Boo! The 5 Scariest Updates to Pierce the Hearts of Content Marketers in 2018
Turn down the lights, turn up your favorite spooky music, and read on as we discuss the five scariest things to happen to content marketers in 2018.
What the Facebook Video Lawsuit Means for Your Marketing Efforts
On the #ContentRadar this week: Marketers are questioning video’s value on Facebook. Also, YouTube adjusts ad engagement reporting; Twitter calls out bad tweets; and you’re probably annoying your customers with too many emails.
Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?
On the #ContentRadar this week: Video ad spend balloons. Also, Instagram tests tapping; half of U.S. adults use mobile coupons; and Facebook launches 3D photos in news feeds.
5 Things You Need to Know About Google+ Shutting Down (Surprised It Still Existed?)
On the #ContentRader this week: Google+ is finally gone for good. Also, Instagram copies Snapchat again; web and social use hasn’t grown in two years; and Burger King’s new ads show robots aren’t taking your job yet.
Google Discover — An Evolution in Search or an Intrusive Use of Data?
On the #ContentRadar this week: Content distribution may be evolving thanks to Google Discover. Also, email ROI is hard to prove; eye-tracking technology is becoming more accessible; and Facebook moderating may cause PTSD.
One Billion Reasons Why Marketers Should Pay Attention to Instagram’s Updates
On the #ContentRadar this week: Instagram has a billion reasons why you should pay attention to its updates. Also, brand loyalty is higher than expected; YouTube introduces “Channel Memberships”; and Snapchat makes shopping… well, a snap.