Marketing Land published a thorough article this week that describes the seven questions that customers ask when visiting your website and details how you need to answer them if you want to succeed.

The seven questions are:

  1. Why do you deserve my business?
  2. What makes your product or service different?
  3. Can you help me figure out what I need?
  4. How can I justify this purchase?
  5. Where do I go from here?
  6. What do I do if I have a problem with my purchase?
  7. Can I trust you?

A review of your own site with these questions in mind can help you understand what kinds of adjustments you may need to make to your content strategy.