Overwhelmed by the amount of content marketing news that came out this week? Stay on top of it all with this roundup of what you need to know.
Instagram now allows you to publish as many as 10 photos and videos at a time
You could think of this new functionality as a permanent version of Instagram Stories, because you can use the multiple photos and videos to show a sequential progression of an event. And though you can now add several visual elements at once, you still are restricted to adding only one location tag and one caption for the full set.
What you should be learning from your email unsubscribes
Any marketer with an email list should find value in the article published this week on Social Media Today. In the article, author Kevin George details the lessons you can learn when someone unsubscribes from your email list. Among other things, the article asserts that a series of unsubscribes allows you to identify the loopholes in your email marketing efforts. The article claims that asking “Why?” on your unsubscribe page can be one of the best ways to learn how to adapt your email efforts. The article also lists 10 helpful things you can do to minimize your unsubscribe rate.
New data suggests that live video is becoming the norm for millennials
If you are still trying to wrap your head around tools like Facebook Live, Instagram Live and Periscope, then you are going to need to catch up quick.
According to new information released by eMarketer, roughly two-thirds of 18-34 year-olds have viewed live videos, and more than 40 percent have published their own live videos. Likewise, more than half of teens have watched live videos online.
Thanks to the preferential treatment social channels give to live videos in their algorithms, if you want to continue to compete in the video sphere, your organization will need to create a live video strategy sooner rather than later.
Zuckerberg told us what to expect from Facebook over the next decade
Zuckerberg made it clear that building a global community of people who work together to ease burdens and foster understanding is a definitive goal. Any content marketer who oversees Facebook campaigns that reach beyond selling a product and extend toward promoting humanity will likely continue to find a home in the Facebook of the future.
Snapchat Spectacles now available to purchase online
For weeks, marketers have been trying to get their hands on Snapchat Spectacles with little luck, thanks to the mobile nature of the vending machines that would quickly come and go in different cities throughout the U.S.
Finally, Snap Inc. threw marketers a bone and started this week to sell Spectacles online. Snapchat claims that Spectacles will help users “make memories, from your perspective.” Digital Trends has created an excellent guide to teach you everything you need to know about Spectacles.