Creating Marketing

Breaking Through Content Silos

Breaking Through the Content Silos
Written by

https://www.youtube.com/watch?v=rt-FNl9vIdY&t=39s

Guest speakers 

  • Laurel Nicholes, Director, Product Content Experience at F5 Networks
  • Nikoletta Vecsei Harrold, Director, Communities Strategy and Social Media at Transamerica

Overview

Customers and employees are happiest when they have context as well as content. Context requires a broad set of voices having one conversation. Too often, companies have initiatives in silos that yield duplicate, contradictory content that doesn’t serve the business’s main goals.

In this real-world study, learn how one company built a “community interlock” across all areas of the business, including marketing, engineering, product management and customer success. With a minimum time investment, the interlock yields rich community content, programming, and a feedback mechanism to share customer sentiment cross-functionally.

Also, learn more about how you can preserve collaboration while aligning your content strategy, in a complementary article by guest speaker Laurel Nicholes.

In this webinar you will learn:

  • From real-life examples how to create content your customers want
  • How to bring context to your content
  • To support your customers needs

 

This webinar was recorded Sept. 27, 2017. Length: 59:15.

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About the author

Meagan DeMenna

Meagan DeMenna is the community manager. After studying at Cambridge, she began her career writing and editing for four international magazines. Now you can catch her moderating webinars, podcasts and Facebook Live. She's a wife, mother, British lit. nerd and has a serious katsaridaphobia.