Marketing

14 Benefits of Business Blogs

Benefits of Business Blogs
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Business blogs are a vital tool for any company looking to improve its online presence. Not only does a blog improve your search engine optimization, but it can also showcase your expertise, hone your brand identity, build customer relationships, and offer a space to create shareable content.

It’s easy to let your blog languish when you’re juggling multiple projects. Here’s why you should make blogging a priority.

Are you adding to your #blog regularly? Here are 14 reasons why #onlinemarketers should make blogging a priority. Click To Tweet

Attract organic traffic

1. Attract organic traffic

As you build a library of content around topics relevant to your business,  each new blog post adds another indexed page on your website. The more pages you have, the better chance you will appear when someone types a question related to your business into a search engine.

2. Showcase your expertise

Blogging about solutions to common problems in your industry not only helps attract traffic but also helps you demonstrate your company’s knowledge. When web visitors are impressed with the posts you share in your blog, they will view your brand as a topic expert and keep you in mind when they need your services.

3. Leverage your expertise

Once you have cultivated enough blog posts to establish your business’s reputation as an expert in your industry, you can start to leverage that reputation by offering guest posts on other blogs or websites. This will give you valuable exposure to a new audience and help build your brand.

You can also use your blog to establish the credibility of your team members with public speaking agencies and event coordinators. Your blog gives conference organizers an easy way to see that you offer capable and engaging speakers on topics related to your business.

4. Hone your brand identity

When you’re consistent with your blog posts’ voice, messaging, and overall tone, you begin to develop a strong brand identity. For example, some brands like to come across as friendly and approachable, some prefer to present themselves as innovators and disruptors, and others want to be viewed as the senior experts in the field. When they read your blog, your target market will start to see your company exactly as you want to be seen.

5. Build customer relationships

When a potential customer finds the solution they’re looking for on your blog,  they’re more likely to remember your company next time they need help. You can also use your blog to discuss hot topics in your industry and build community by inviting your readers to share their thoughts in the comments.

6. Offer shareable content

Your blog is the perfect place to share helpful infographics, ebooks, short videos, illustrations, and other forms of content that your target market will want to share with their networks. To reach a wider audience, think about creating content that surprises people or helps them express what they’re already feeling and thinking.

Generate leads

7. Generate leads

If you include a call-to-action on each of your blog posts, you can encourage readers to sign up for your email list or download a free guide, which will help turn one-time visitors into leads. Companies with blogs generate 67% more leads than companies whose websites don’t include a blog, according to data from Demand Metric. The same source estimates that content marketing generates three times as many leads as traditional marketing, per dollar spent.

8. Keep your site fresh

Search engines give higher rankings to sites that are regularly updated with new content. If your website is mostly static information, search engines will consider it a “dead” site and stop sending you traffic. Adding new blog posts regularly keeps your site alive and growing.

9. Increase the size of your site

A well-maintained blog will also help increase the size of your website, which is another factor that search engines take into account when determining rankings. If you keep adding fresh content to your blog,  it will grow into a valuable resource that drives traffic to your site and helps improve your SEO.

10. Answer frequently asked questions

If you or your marketing team spend time in social media discussion groups or online forums in your industry, you probably see the same questions repeatedly. You can answer those questions once, with a blog post, and not only attract organic traffic but also share a link to the post whenever the question arises again.

11. You can reuse your blog posts

You can repurpose every blog post you create (or outsource)  in many ways. For example:

  • Use  excerpts as social media posts
  • Collect a group of blog posts into an ebook
  • Create a video by reading the post aloud and adding visuals
  • Contact popular podcasts in your industry and offer to discuss the content in the blog post on their show
  • Turn the blog post into a SlideShare presentation
  • Create a newsletter using excerpts from your blog posts, with links to read more in-depth

12. Attract inbound links

Link building is an essential part of SEO, and one of the best ways to get high-quality inbound links is to create content that other people want to reference with a link. When you write informative, well-researched blog posts, other websites will be more likely to link to your site as a resource.

13. Get feedback from customers

You can use your blog to get feedback from customers and learn more about their needs and pain points. For example, you could include a survey at the end of each post or invite readers to leave comments with their thoughts. By paying attention to the feedback you receive, you can improve your products and services and better serve your target market.

Cultivate brand loyalty

14. Cultivate brand loyalty

Use your blog to turn your customers into superfans. Help them learn how to get the most out of your products or services, use them in new ways, and succeed at all their goals. When you show your customers that you’re invested in their success, they’ll be more likely to stick with your brand for the long haul.

Get your blog rolling

As you can see,  there are many benefits of business blogging. If you’re not already blogging, now is the time to get started. If you’ve been blogging for a while without good results,  take a look at your strategy. Don’t hesitate to bring in an expert to help direct your strategy or create the content you need on a regular basis.

The most important thing is to keep posting consistently. With regular effort, you can turn your blog into a powerful marketing tool that will help you reach your business goals.

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About the author

Lauren Haas

Lauren Haas is an entrepreneur and writer with a passion for small business and marketing. Based on more than 25 years of experience as an entrepreneur, she writes about content marketing and other small business topics for a variety of websites and creates strategies for clients.