What Is Customer Acquisition Cost?
Businesses have always needed to know their customer acquisition cost so they could make sure they’re not spending too much money to win a new customer.
What Is a Response Rate?
What is a response rate? A response rate is the percentage of valid responses you get from a given campaign. Learn how to find out how to improve your response rate.
What Is Cost Per Impression?
Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense.
What Is Benchmarking?
With true benchmarking, you aren’t just comparing metrics to establish a standard — you’re comparing the processes behind the measurements to continually improve performance.